/* Business pillar detail pages — editorial B&W studio */
.bp-page {
  --bp-ink: #111;
  --bp-muted: #6e6e73;
  --bp-faint: #a1a1a6;
  --bp-line: #e8e8ea;
  --bp-hover: #f6f6f7;
  --bp-bg: #fff;
  --bp-max: 1120px;
  --bp-ease: cubic-bezier(0.22, 1, 0.36, 1);
  color: var(--bp-ink);
  background: var(--bp-bg);
}

.bp-inner {
  width: min(100% - 2.5rem, var(--bp-max));
  margin-inline: auto;
}

@media (min-width: 768px) {
  .bp-inner {
    width: min(100% - 3.5rem, var(--bp-max));
  }
}

.bp-label {
  margin: 0 0 0.875rem;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--bp-faint);
}

.bp-eyebrow {
  margin: 0 0 1rem;
  font-size: 0.875rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  color: var(--bp-muted);
}

.bp-btn {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  min-height: 2.75rem;
  padding: 0.65rem 1.15rem;
  font-size: 0.9375rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  text-decoration: none;
  border: 1px solid transparent;
  transition: background 0.2s var(--bp-ease), color 0.2s ease, border-color 0.2s ease;
}

.bp-btn--primary {
  background: var(--bp-ink);
  color: #fff;
}

.bp-btn--primary:hover {
  background: #000;
}

.bp-btn--ghost {
  background: transparent;
  color: var(--bp-ink);
  border-color: var(--bp-line);
}

.bp-btn--ghost:hover {
  background: var(--bp-hover);
}

.bp-btn--soon {
  background: transparent;
  color: var(--bp-faint);
  border-color: var(--bp-line);
  cursor: default;
  pointer-events: none;
  user-select: none;
}

.bp-explore__actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: flex-end;
  gap: 0.55rem;
}

/* Breadcrumb */
.bp-crumb {
  padding: 1.25rem 0 0;
}

.bp-crumb__list {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin: 0;
  padding: 0;
  list-style: none;
  font-size: 0.9375rem;
  color: var(--bp-muted);
}

.bp-crumb__list li:not(:last-child)::after {
  content: "/";
  margin-left: 0.5rem;
  color: var(--bp-faint);
}

.bp-crumb a {
  color: inherit;
  text-decoration: none;
}

.bp-crumb a:hover {
  color: var(--bp-ink);
}

/* Hero */
.bp-hero {
  padding: 2.5rem 0 3.5rem;
  border-bottom: 1px solid var(--bp-line);
}

.bp-hero__grid {
  display: grid;
  gap: 2.5rem;
  align-items: end;
}

@media (min-width: 900px) {
  .bp-hero__grid {
    grid-template-columns: minmax(0, 1.35fr) minmax(0, 0.65fr);
    gap: 3rem;
  }
}

.bp-hero__title {
  margin: 0 0 1.15rem;
  font-size: clamp(1.85rem, 4.2vw, 2.85rem);
  font-weight: 650;
  letter-spacing: -0.035em;
  line-height: 1.15;
}

.bp-hero__lead {
  margin: 0 0 1.75rem;
  max-width: 36rem;
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--bp-muted);
}

.bp-hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.875rem;
}

.bp-hero__visual {
  justify-self: start;
}

@media (min-width: 900px) {
  .bp-hero__visual {
    justify-self: end;
    padding-bottom: 0.25rem;
  }
}

/* BUILD index */
.bp-index {
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--bp-line);
  min-width: 11rem;
  display: flex;
  flex-direction: column;
}

.bp-index__btn {
  display: grid;
  grid-template-columns: 2rem minmax(0, 1fr) 1rem;
  gap: 0.65rem;
  align-items: center;
  width: 100%;
  margin: 0;
  padding: 0.8125rem 0;
  border: 0;
  border-bottom: 1px solid var(--bp-line);
  background: transparent;
  text-align: left;
  cursor: pointer;
  font: inherit;
  color: inherit;
  transition: background 0.2s var(--bp-ease);
}

.bp-index__btn:hover,
.bp-index__btn.is-active {
  background: var(--bp-hover);
}

.bp-index__n {
  font-size: 0.9375rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  font-variant-numeric: tabular-nums;
  color: var(--bp-ink);
}

.bp-index__t {
  font-size: 0.9375rem;
  font-weight: 600;
  letter-spacing: 0.06em;
}

.bp-index__arrow {
  color: var(--bp-faint);
  font-size: 0.9375rem;
  justify-self: end;
}

/* AUTOMATION flow */
.bp-flow {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.35rem;
  min-width: 10rem;
}

.bp-flow__step {
  font-size: 0.9375rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  padding: 0.55rem 0;
  border-bottom: 1px solid var(--bp-line);
  width: 100%;
  opacity: 0.45;
  transition: opacity 0.35s ease;
}

.bp-flow__step.is-on {
  opacity: 1;
}

.bp-flow__arrow {
  font-size: 0.875rem;
  color: var(--bp-faint);
  padding-left: 0.15rem;
}

/* RESEARCH stack */
.bp-stack {
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
  min-width: 10.5rem;
  border-left: 1px solid var(--bp-line);
  padding-left: 1rem;
}

.bp-stack__item {
  font-size: 0.875rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  color: var(--bp-muted);
}

.bp-stack__arrow {
  color: var(--bp-faint);
  font-size: 0.875rem;
  margin: 0.15rem 0;
}

.bp-stack__result {
  margin-top: 0.25rem;
  font-size: 0.9375rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

.bp-mark {
  margin: 0;
  font-size: clamp(3.5rem, 9vw, 6.5rem);
  font-weight: 700;
  letter-spacing: -0.06em;
  line-height: 0.9;
  color: transparent;
  -webkit-text-stroke: 1.5px var(--bp-line);
  user-select: none;
}

.bp-hero__visual--mark {
  align-self: end;
}

/* Sections */
.bp-sec {
  padding: 3.5rem 0;
  border-bottom: 1px solid var(--bp-line);
}

.bp-sec__head {
  margin-bottom: 1.75rem;
}

.bp-sec__head--row {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 0.875rem 1.5rem;
}

.bp-note {
  margin: 0;
  font-size: 0.9375rem;
  color: var(--bp-muted);
}

/* Services + pricing explorer */
.bp-explore {
  display: grid;
  gap: 0;
  border: 1px solid var(--bp-line);
  background:
    linear-gradient(180deg, #fafafa 0%, #fff 42%),
    radial-gradient(ellipse 80% 50% at 100% 0%, rgba(0,0,0,0.03), transparent 55%);
}

@media (min-width: 880px) {
  .bp-explore {
    grid-template-columns: minmax(11.5rem, 15rem) minmax(0, 1fr);
    min-height: 28rem;
  }
}

.bp-explore__tabs {
  display: flex;
  gap: 0;
  overflow-x: auto;
  border-bottom: 1px solid var(--bp-line);
  -webkit-overflow-scrolling: touch;
}

@media (min-width: 880px) {
  .bp-explore__tabs {
    flex-direction: column;
    overflow: visible;
    border-bottom: 0;
    border-right: 1px solid var(--bp-line);
  }
}

.bp-explore__tab {
  flex: 1 0 auto;
  display: flex;
  align-items: baseline;
  gap: 0.65rem;
  margin: 0;
  padding: 1rem 1.1rem;
  border: 0;
  border-right: 1px solid var(--bp-line);
  background: transparent;
  text-align: left;
  cursor: pointer;
  font: inherit;
  color: var(--bp-muted);
  transition: background 0.2s var(--bp-ease), color 0.2s ease;
}

@media (min-width: 880px) {
  .bp-explore__tab {
    flex: 0 0 auto;
    width: 100%;
    border-right: 0;
    border-bottom: 1px solid var(--bp-line);
    padding: 1.2rem 1.25rem;
  }
  .bp-explore__tab:last-child {
    border-bottom: 0;
  }
}

.bp-explore__tab:hover {
  color: var(--bp-ink);
  background: rgba(255,255,255,0.7);
}

.bp-explore__tab.is-active {
  color: var(--bp-ink);
  background: #fff;
  box-shadow: inset 0 -2px 0 var(--bp-ink);
}

@media (min-width: 880px) {
  .bp-explore__tab.is-active {
    box-shadow: inset 3px 0 0 var(--bp-ink);
  }
}

.bp-explore__tab-n {
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.08em;
  font-variant-numeric: tabular-nums;
  color: var(--bp-faint);
}

.bp-explore__tab.is-active .bp-explore__tab-n {
  color: var(--bp-ink);
}

.bp-explore__tab-t {
  font-size: 0.9375rem;
  font-weight: 650;
  letter-spacing: 0.04em;
  white-space: nowrap;
}

.bp-explore__stage {
  background: #fff;
  min-width: 0;
  position: relative;
}

.bp-explore__panel {
  display: none;
  padding: 1.75rem 1.35rem 1.85rem;
  animation: bp-panel-in 0.35s var(--bp-ease);
}

.bp-explore__panel.is-active {
  display: block;
}

.bp-explore__panel[hidden] {
  display: none !important;
}

.bp-explore__panel--soon .bp-explore__title {
  letter-spacing: -0.04em;
}

.bp-explore__panel--soon .bp-explore__summary {
  max-width: 22rem;
}

@media (min-width: 880px) {
  .bp-explore__panel {
    padding: 2.25rem 2.35rem 2.1rem;
  }
}

@keyframes bp-panel-in {
  from { opacity: 0; transform: translateY(6px); }
  to { opacity: 1; transform: none; }
}

.bp-explore__kicker {
  margin: 0 0 0.875rem;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  color: var(--bp-faint);
}

.bp-explore__title {
  margin: 0 0 0.85rem;
  font-size: clamp(1.55rem, 3.2vw, 2.15rem);
  font-weight: 650;
  letter-spacing: -0.035em;
  line-height: 1.15;
}

.bp-explore__summary {
  margin: 0 0 1.75rem;
  max-width: 36rem;
  font-size: 1.125rem;
  line-height: 1.6;
  color: var(--bp-muted);
}

.bp-explore__detail {
  display: grid;
  gap: 1.15rem 1.75rem;
  margin: 0 0 1.85rem;
  padding: 1.35rem 0 0;
  border-top: 1px solid var(--bp-line);
}

@media (min-width: 640px) {
  .bp-explore__detail {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

.bp-explore__detail dt {
  margin: 0 0 0.3rem;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--bp-faint);
}

.bp-explore__detail dd {
  margin: 0;
  font-size: 1.0625rem;
  line-height: 1.55;
}

.bp-explore__foot {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1rem 1.5rem;
  padding-top: 1.35rem;
  border-top: 1px solid var(--bp-line);
}

.bp-explore__price {
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
}

.bp-explore__price span {
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--bp-faint);
}

.bp-explore__price strong {
  font-size: 1.25rem;
  font-weight: 650;
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}

.bp-explore__note {
  margin: 1.15rem 0 0;
  max-width: 40rem;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--bp-muted);
}


/* Process — editorial stage board */
.bp-process {
  background: #fff;
}

.bp-proc {
  --bp-proc-n: 6;
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 0;
  border: 1px solid var(--bp-line);
  border-top: 2px solid var(--bp-ink);
  background: #fff;
  box-shadow: 0 18px 40px -28px rgba(0, 0, 0, 0.18);
}

@media (min-width: 720px) {
  .bp-proc {
    grid-template-columns: repeat(var(--bp-proc-n), minmax(0, 1fr));
  }
}

.bp-proc__step {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 0.45rem;
  min-height: 11rem;
  padding: 1.35rem 1.1rem 1.45rem;
  border-bottom: 1px solid var(--bp-line);
  overflow: hidden;
  transition: background 0.28s var(--bp-ease), color 0.28s var(--bp-ease);
}

@media (min-width: 720px) {
  .bp-proc__step {
    min-height: 13.5rem;
    padding: 1.5rem 1.125rem 1.55rem;
    border-bottom: 0;
    border-right: 1px solid var(--bp-line);
  }
  .bp-proc__step:last-child {
    border-right: 0;
  }
}

@media (min-width: 1100px) {
  .bp-proc__step {
    min-height: 14.25rem;
    padding: 1.6rem 1.15rem 1.65rem;
  }
}

/* Stage marker */
.bp-proc__step::after {
  content: "";
  position: absolute;
  top: 0.9rem;
  right: 1rem;
  width: 0.45rem;
  height: 0.45rem;
  border-radius: 50%;
  border: 1.5px solid var(--bp-ink);
  background: #fff;
  opacity: 0.5;
  transition: opacity 0.25s ease, background 0.25s ease, border-color 0.25s ease;
}

.bp-proc__step:hover {
  background: #111;
  color: #fff;
}

.bp-proc__step:hover::after {
  opacity: 1;
  background: #fff;
  border-color: #fff;
}

.bp-proc__n {
  position: absolute;
  right: 0.4rem;
  bottom: -0.2rem;
  font-size: clamp(3.5rem, 6.5vw, 5.2rem);
  font-weight: 700;
  letter-spacing: -0.07em;
  line-height: 0.85;
  color: rgba(0, 0, 0, 0.045);
  pointer-events: none;
  user-select: none;
  transition: color 0.28s ease;
}

.bp-proc__step:hover .bp-proc__n {
  color: rgba(255, 255, 255, 0.1);
}

.bp-proc__label {
  position: relative;
  z-index: 1;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  color: var(--bp-faint);
  font-variant-numeric: tabular-nums;
  transition: color 0.28s ease;
}

.bp-proc__step:hover .bp-proc__label {
  color: rgba(255, 255, 255, 0.55);
}

.bp-proc__t {
  position: relative;
  z-index: 1;
  margin-top: 0.55rem;
  font-size: clamp(1rem, 1.45vw, 1.2rem);
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  line-height: 1.15;
}

.bp-proc__d {
  position: relative;
  z-index: 1;
  margin-top: auto;
  max-width: 12rem;
  padding-top: 0.85rem;
  font-size: 1rem;
  line-height: 1.55;
  color: var(--bp-muted);
  transition: color 0.28s ease;
}

.bp-proc__step:hover .bp-proc__d {
  color: rgba(255, 255, 255, 0.72);
}

@media (max-width: 719px) {
  .bp-proc__step {
    min-height: 0;
    padding: 1.3rem 1.15rem 1.4rem;
  }
  .bp-proc__step:last-child {
    border-bottom: 0;
  }
  .bp-proc__step::after {
    top: auto;
    bottom: 1.35rem;
    right: 1.15rem;
  }
  .bp-proc__n {
    font-size: 3.4rem;
  }
}

/* Other business services — 4-up grid */
.bp-other__grid {
  display: grid;
  gap: 0;
  border-top: 1px solid var(--bp-line);
  border-left: 1px solid var(--bp-line);
}

@media (min-width: 720px) {
  .bp-other__grid {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
}

.bp-other__card {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  min-height: 10.5rem;
  padding: 1.35rem 1.15rem 1.4rem;
  border-right: 1px solid var(--bp-line);
  border-bottom: 1px solid var(--bp-line);
  text-decoration: none;
  color: inherit;
  background: var(--bp-bg);
  transition: background 0.22s var(--bp-ease), color 0.22s ease, transform 0.22s var(--bp-ease);
}

.bp-other__card:hover {
  background: var(--bp-hover);
}

.bp-other__card.is-active {
  background: var(--bp-ink);
  color: #fff;
}

.bp-other__top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.5rem;
}

.bp-other__n {
  font-size: 0.875rem;
  font-weight: 650;
  letter-spacing: 0.08em;
  color: var(--bp-faint);
  font-variant-numeric: tabular-nums;
}

.bp-other__card.is-active .bp-other__n {
  color: rgba(255, 255, 255, 0.45);
}

.bp-other__t {
  font-size: 1.125rem;
  font-weight: 650;
  letter-spacing: -0.025em;
  line-height: 1.15;
}

.bp-other__lead {
  margin-top: auto;
  font-size: 1rem;
  line-height: 1.5;
  color: var(--bp-muted);
}

.bp-other__card.is-active .bp-other__lead {
  color: rgba(255, 255, 255, 0.62);
}

.bp-other__arrow {
  color: var(--bp-faint);
  font-size: 1rem;
  transition: transform 0.2s var(--bp-ease), color 0.2s ease;
}

.bp-other__card:hover .bp-other__arrow {
  transform: translateX(4px);
  color: var(--bp-ink);
}

.bp-other__card.is-active .bp-other__arrow {
  color: rgba(255, 255, 255, 0.4);
  transform: none;
}

@media (max-width: 719px) {
  .bp-other__card {
    min-height: 0;
    padding: 1.25rem 1rem;
  }
}

/* Use cases — white menu index */
.bp-usecases {
  background: #fff;
}

.bp-uc__head {
  margin-bottom: 0;
  padding-bottom: 1.15rem;
  border-bottom: 2px solid var(--bp-ink);
}

.bp-uc__list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  grid-template-columns: 1fr;
}

@media (min-width: 900px) {
  .bp-uc__list {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

.bp-uc__item {
  position: relative;
  display: grid;
  grid-template-columns: 3rem minmax(0, 1fr) 1.5rem;
  align-items: center;
  gap: 0.85rem;
  min-height: 5.25rem;
  padding: 1.35rem 1.1rem 1.35rem 0.15rem;
  border-bottom: 1px solid var(--bp-line);
  cursor: default;
  transition:
    background 0.28s var(--bp-ease),
    color 0.28s var(--bp-ease);
}

@media (min-width: 900px) {
  .bp-uc__item {
    min-height: 5.75rem;
    padding: 1.5rem 1.35rem 1.5rem 0.85rem;
  }
  .bp-uc__item:nth-child(odd) {
    border-right: 1px solid var(--bp-line);
    padding-right: 1.75rem;
  }
  .bp-uc__item:nth-child(even) {
    padding-left: 1.75rem;
  }
}

.bp-uc__item::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 0;
  background: var(--bp-ink);
  transition: width 0.28s var(--bp-ease);
}

.bp-uc__item:hover {
  background: #111;
  color: #fff;
}

.bp-uc__item:hover::before {
  width: 3px;
  background: #fff;
}

.bp-uc__n {
  position: relative;
  z-index: 1;
  font-size: 0.875rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  color: var(--bp-faint);
  font-variant-numeric: tabular-nums;
  transition: color 0.28s ease;
}

.bp-uc__item:hover .bp-uc__n {
  color: rgba(255, 255, 255, 0.48);
}

.bp-uc__t {
  position: relative;
  z-index: 1;
  font-size: clamp(1.1rem, 1.8vw, 1.35rem);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.3;
  transition: transform 0.28s var(--bp-ease);
}

.bp-uc__item:hover .bp-uc__t {
  transform: translateX(0.25rem);
}

.bp-uc__arrow {
  position: relative;
  z-index: 1;
  justify-self: end;
  font-size: 1rem;
  color: var(--bp-faint);
  opacity: 0;
  transform: translateX(-0.35rem);
  transition:
    opacity 0.28s ease,
    transform 0.28s var(--bp-ease),
    color 0.28s ease;
}

.bp-uc__item:hover .bp-uc__arrow {
  opacity: 1;
  color: #fff;
  transform: translateX(0);
}

@media (max-width: 899px) {
  .bp-uc__item {
    padding-right: 0.35rem;
  }
}

/* Before / After — split stage */
.bp-ba {
  background: #fff;
}

.bp-shift {
  position: relative;
  display: grid;
  gap: 0;
  border: 1px solid var(--bp-line);
  border-top: 2px solid var(--bp-ink);
  overflow: hidden;
  box-shadow: 0 22px 48px -30px rgba(0, 0, 0, 0.22);
}

@media (min-width: 800px) {
  .bp-shift {
    grid-template-columns: 1fr 3.5rem 1fr;
  }
}

.bp-shift__panel {
  padding: 1.6rem 1.4rem 1.75rem;
}

@media (min-width: 800px) {
  .bp-shift__panel {
    padding: 2rem 1.85rem 2.15rem;
  }
}

.bp-shift__panel--before {
  background: #111;
  color: #fff;
}

.bp-shift__panel--after {
  background: #fff;
  color: var(--bp-ink);
  border-top: 1px solid var(--bp-line);
}

@media (min-width: 800px) {
  .bp-shift__panel--after {
    border-top: 0;
  }
}

.bp-shift__k {
  margin: 0 0 1.5rem;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.14em;
}

.bp-shift__panel--before .bp-shift__k {
  color: rgba(255, 255, 255, 0.42);
}

.bp-shift__panel--after .bp-shift__k {
  color: var(--bp-faint);
}

.bp-shift__list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.bp-shift__item {
  display: grid;
  grid-template-columns: 2.4rem minmax(0, 1fr);
  gap: 0.8125rem;
  align-items: baseline;
  padding: 1.125rem 0;
  border-top: 1px solid rgba(255, 255, 255, 0.1);
}

.bp-shift__panel--after .bp-shift__item {
  border-top-color: var(--bp-line);
}

.bp-shift__item:first-child {
  border-top: 0;
  padding-top: 0;
}

.bp-shift__item:last-child {
  padding-bottom: 0;
}

.bp-shift__n {
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  font-variant-numeric: tabular-nums;
}

.bp-shift__panel--before .bp-shift__n {
  color: rgba(255, 255, 255, 0.32);
}

.bp-shift__panel--after .bp-shift__n {
  color: var(--bp-faint);
}

.bp-shift__t {
  font-size: clamp(1.125rem, 1.7vw, 1.25rem);
  letter-spacing: -0.025em;
  line-height: 1.3;
}

.bp-shift__panel--before .bp-shift__t {
  font-weight: 500;
  color: rgba(255, 255, 255, 0.58);
  text-decoration: line-through;
  text-decoration-thickness: 1px;
  text-decoration-color: rgba(255, 255, 255, 0.25);
}

.bp-shift__panel--after .bp-shift__t {
  font-weight: 700;
}

.bp-shift__mid {
  display: none;
  align-items: center;
  justify-content: center;
  background:
    linear-gradient(#111, #111) left / 50% 100% no-repeat,
    #fff;
  border-left: 1px solid rgba(255, 255, 255, 0.06);
  border-right: 1px solid var(--bp-line);
}

@media (min-width: 800px) {
  .bp-shift__mid {
    display: flex;
  }
}

.bp-shift__arrow {
  display: grid;
  place-items: center;
  width: 2.25rem;
  height: 2.25rem;
  border-radius: 50%;
  background: #fff;
  border: 1.5px solid var(--bp-ink);
  color: var(--bp-ink);
  font-size: 1rem;
  font-weight: 600;
  box-shadow: 0 10px 22px -12px rgba(0, 0, 0, 0.4);
}

/* Research output — white brief board */
.bp-output {
  background: #fff;
}

.bp-out__head {
  margin-bottom: 1.5rem;
}

.bp-out {
  border: 1px solid var(--bp-line);
  border-top: 2px solid var(--bp-ink);
  background: #fff;
  overflow: hidden;
}

.bp-out__banner {
  padding: 1.75rem 1.5rem 1.65rem;
  border-bottom: 1px solid var(--bp-line);
  background: #fff;
}

@media (min-width: 900px) {
  .bp-out__banner {
    padding: 2.15rem 2rem 2rem;
  }
}

.bp-out__k {
  margin: 0 0 0.55rem;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  color: var(--bp-faint);
}

.bp-out__title {
  margin: 0 0 0.875rem;
  font-size: clamp(1.5rem, 2.6vw, 2rem);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 1.2;
}

.bp-out__lead {
  margin: 0;
  max-width: 34rem;
  font-size: 0.95rem;
  line-height: 1.6;
  color: var(--bp-muted);
}

.bp-out__list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  grid-template-columns: 1fr;
}

@media (min-width: 720px) {
  .bp-out__list {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

.bp-out__item {
  display: grid;
  grid-template-columns: 2.6rem minmax(0, 1fr);
  align-items: center;
  gap: 0.85rem;
  min-height: 4.25rem;
  padding: 1.15rem 1.35rem;
  border-bottom: 1px solid var(--bp-line);
  transition: background 0.25s var(--bp-ease), color 0.25s var(--bp-ease);
}

@media (min-width: 720px) {
  .bp-out__item:nth-child(odd) {
    border-right: 1px solid var(--bp-line);
  }
  .bp-out__item:nth-last-child(-n + 2) {
    border-bottom: 0;
  }
  .bp-out__item:last-child:nth-child(odd) {
    grid-column: 1 / -1;
    border-right: 0;
  }
}

@media (max-width: 719px) {
  .bp-out__item:last-child {
    border-bottom: 0;
  }
}

.bp-out__item:hover {
  background: #111;
  color: #fff;
}

.bp-out__n {
  font-size: 0.875rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  color: var(--bp-faint);
  font-variant-numeric: tabular-nums;
  transition: color 0.25s ease;
}

.bp-out__item:hover .bp-out__n {
  color: rgba(255, 255, 255, 0.45);
}

.bp-out__t {
  font-size: clamp(1.125rem, 1.55vw, 1.2rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.3;
}

/* Launch flow — stage board */
.bp-launch {
  background: #fff;
}

.bp-lflow {
  --bp-lflow-n: 6;
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 0;
  border: 1px solid var(--bp-line);
  border-top: 2px solid var(--bp-ink);
  background: #fff;
  box-shadow: 0 18px 40px -28px rgba(0, 0, 0, 0.18);
}

@media (min-width: 720px) {
  .bp-lflow {
    grid-template-columns: repeat(var(--bp-lflow-n), minmax(0, 1fr));
  }
}

.bp-lflow__step {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  min-height: 10.5rem;
  padding: 1.3rem 1.125rem 1.4rem;
  border-bottom: 1px solid var(--bp-line);
  overflow: hidden;
  transition: background 0.28s var(--bp-ease), color 0.28s var(--bp-ease);
}

@media (min-width: 720px) {
  .bp-lflow__step {
    min-height: 13rem;
    padding: 1.45rem 1rem 1.5rem;
    border-bottom: 0;
    border-right: 1px solid var(--bp-line);
  }
  .bp-lflow__step:last-child {
    border-right: 0;
  }
}

.bp-lflow__step::after {
  content: "";
  position: absolute;
  top: 0.9rem;
  right: 0.95rem;
  width: 0.4rem;
  height: 0.4rem;
  border-radius: 50%;
  border: 1.5px solid var(--bp-ink);
  background: #fff;
  opacity: 0.45;
  transition: opacity 0.25s ease, background 0.25s ease, border-color 0.25s ease;
}

.bp-lflow__step:hover {
  background: #111;
  color: #fff;
}

.bp-lflow__step:hover::after {
  opacity: 1;
  background: #fff;
  border-color: #fff;
}

.bp-lflow__n {
  position: absolute;
  right: 0.35rem;
  bottom: -0.15rem;
  font-size: clamp(3.2rem, 5.5vw, 4.6rem);
  font-weight: 700;
  letter-spacing: -0.07em;
  line-height: 0.85;
  color: rgba(0, 0, 0, 0.045);
  pointer-events: none;
  user-select: none;
  transition: color 0.28s ease;
}

.bp-lflow__step:hover .bp-lflow__n {
  color: rgba(255, 255, 255, 0.1);
}

.bp-lflow__label {
  position: relative;
  z-index: 1;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  color: var(--bp-faint);
  font-variant-numeric: tabular-nums;
  transition: color 0.28s ease;
}

.bp-lflow__step:hover .bp-lflow__label {
  color: rgba(255, 255, 255, 0.5);
}

.bp-lflow__t {
  position: relative;
  z-index: 1;
  margin-top: 0.45rem;
  font-size: clamp(0.95rem, 1.35vw, 1.1rem);
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  line-height: 1.15;
}

.bp-lflow__d {
  position: relative;
  z-index: 1;
  margin-top: auto;
  padding-top: 0.875rem;
  max-width: 10.5rem;
  font-size: 1rem;
  line-height: 1.5;
  color: var(--bp-muted);
  transition: color 0.28s ease;
}

.bp-lflow__step:hover .bp-lflow__d {
  color: rgba(255, 255, 255, 0.7);
}

@media (max-width: 719px) {
  .bp-lflow__step {
    min-height: 0;
    padding: 1.2rem 1.1rem 1.3rem;
  }
  .bp-lflow__step:last-child {
    border-bottom: 0;
  }
  .bp-lflow__n {
    font-size: 3rem;
  }
}

/* When to use — editorial situation index */
.bp-when {
  background: #fff;
}

.bp-when__head {
  margin-bottom: 0;
  padding-bottom: 1.2rem;
  border-bottom: 2px solid var(--bp-ink);
}

.bp-when__list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  grid-template-columns: 1fr;
  border: 0;
  background: transparent;
  box-shadow: none;
}

.bp-when__item {
  position: relative;
  display: grid;
  grid-template-columns: 3.25rem minmax(0, 1fr) auto;
  align-items: center;
  gap: 1rem 1.15rem;
  min-height: 5.5rem;
  padding: 1.45rem 0.15rem 1.45rem 0.1rem;
  border: 0;
  border-bottom: 1px solid var(--bp-line);
  overflow: hidden;
  cursor: default;
  transition:
    background 0.3s var(--bp-ease),
    color 0.3s var(--bp-ease),
    padding 0.3s var(--bp-ease);
}

.bp-when__item:last-child {
  border-bottom: 1px solid var(--bp-line);
}

.bp-when__item::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 0;
  background: #fff;
  transition: width 0.3s var(--bp-ease);
  z-index: 0;
}

.bp-when__item:hover {
  background: #111;
  color: #fff;
  padding-left: 0.85rem;
  padding-right: 0.85rem;
}

.bp-when__item:hover::before {
  width: 3px;
}

.bp-when__n {
  position: relative;
  z-index: 1;
  align-self: start;
  margin-top: 0.35rem;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  color: var(--bp-faint);
  font-variant-numeric: tabular-nums;
  transition: color 0.28s ease;
}

.bp-when__item:hover .bp-when__n {
  color: rgba(255, 255, 255, 0.42);
}

.bp-when__body {
  position: relative;
  z-index: 1;
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  min-width: 0;
  padding-right: 4.5rem;
}

.bp-when__tag {
  font-size: 0.75rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--bp-faint);
  transition: color 0.28s ease;
}

.bp-when__item:hover .bp-when__tag {
  color: rgba(255, 255, 255, 0.48);
}

.bp-when__t {
  font-size: clamp(1.15rem, 2.1vw, 1.45rem);
  font-weight: 700;
  letter-spacing: -0.035em;
  line-height: 1.28;
  transition: transform 0.3s var(--bp-ease);
}

.bp-when__item:hover .bp-when__t {
  transform: translateX(0.2rem);
}

.bp-when__ghost {
  position: absolute;
  right: 0.15rem;
  bottom: -0.35rem;
  z-index: 0;
  font-size: clamp(3.6rem, 7vw, 5.4rem);
  font-weight: 700;
  letter-spacing: -0.08em;
  line-height: 0.85;
  color: rgba(0, 0, 0, 0.04);
  pointer-events: none;
  user-select: none;
  transition: color 0.3s ease, transform 0.3s var(--bp-ease);
}

.bp-when__item:hover .bp-when__ghost {
  color: rgba(255, 255, 255, 0.08);
  transform: translateX(-0.15rem);
}

.bp-when__arrow {
  position: relative;
  z-index: 1;
  justify-self: end;
  align-self: center;
  font-size: 1.125rem;
  color: var(--bp-faint);
  opacity: 0;
  transform: translateX(-0.4rem);
  transition:
    opacity 0.28s ease,
    transform 0.3s var(--bp-ease),
    color 0.28s ease;
}

.bp-when__item:hover .bp-when__arrow {
  opacity: 1;
  color: #fff;
  transform: translateX(0);
}

@media (min-width: 880px) {
  .bp-when__item {
    grid-template-columns: 3.75rem minmax(0, 1fr) 2rem;
    min-height: 6.1rem;
    padding: 1.65rem 0.35rem 1.65rem 0.2rem;
    gap: 1.25rem 1.5rem;
  }

  .bp-when__item:hover {
    padding-left: 1.1rem;
    padding-right: 1.1rem;
  }

  .bp-when__n {
    margin-top: 0.45rem;
    font-size: 0.875rem;
  }

  .bp-when__body {
    padding-right: 6rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  .bp-when__item,
  .bp-when__t,
  .bp-when__ghost,
  .bp-when__arrow,
  .bp-when__item::before {
    transition: none !important;
  }
}

/* Pricing — custom quote panel */
.bp-pricing {
  background: #fff;
}

.bp-quote__head {
  margin-bottom: 1.35rem;
}

.bp-quote {
  display: grid;
  gap: 1.75rem;
  padding: 1.75rem 1.4rem 1.85rem;
  border: 1px solid var(--bp-line);
  border-top: 2px solid var(--bp-ink);
  background: #fff;
  box-shadow: 0 18px 40px -28px rgba(0, 0, 0, 0.16);
}

@media (min-width: 900px) {
  .bp-quote {
    grid-template-columns: minmax(0, 1fr) auto;
    gap: 2.5rem;
    align-items: end;
    padding: 2.15rem 2rem 2.2rem;
  }
}

.bp-quote__k {
  margin: 0 0 0.55rem;
  font-size: 0.8125rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  color: var(--bp-faint);
}

.bp-quote__title {
  margin: 0 0 0.85rem;
  font-size: clamp(1.55rem, 2.8vw, 2.1rem);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 1.15;
}

.bp-quote__body {
  margin: 0;
  max-width: 38rem;
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--bp-muted);
}

.bp-quote__axes {
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
  margin: 1.35rem 0 0;
  padding: 0;
  list-style: none;
}

.bp-quote__axis {
  padding: 0.4rem 0.8125rem;
  border: 1px solid var(--bp-line);
  font-size: 0.875rem;
  font-weight: 650;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--bp-ink);
}

.bp-quote__aside {
  display: flex;
  align-items: flex-end;
}

.bp-quote__cta {
  width: 100%;
  justify-content: center;
  white-space: nowrap;
}

@media (min-width: 900px) {
  .bp-quote__cta {
    width: auto;
    min-width: 12.5rem;
  }
}

/* FAQ */
.bp-faq__list {
  border-top: 1px solid var(--bp-line);
}

.bp-faq__item {
  border-bottom: 1px solid var(--bp-line);
}

.bp-faq__q {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  width: 100%;
  margin: 0;
  padding: 1.2rem 0;
  border: 0;
  background: transparent;
  color: inherit;
  text-align: left;
  cursor: pointer;
  font: inherit;
  font-size: 1rem;
  font-weight: 650;
  letter-spacing: -0.015em;
}

.bp-faq__q:focus,
.bp-faq__q:focus-visible {
  outline: none;
}

.bp-faq__q-text {
  flex: 1 1 auto;
  min-width: 0;
}

.bp-faq__icon {
  position: relative;
  flex: 0 0 1rem;
  width: 1rem;
  height: 1rem;
}

.bp-faq__icon::before,
.bp-faq__icon::after {
  content: "";
  position: absolute;
  left: 0;
  top: 50%;
  width: 100%;
  height: 1.5px;
  background: currentColor;
  transform: translateY(-50%);
  transition: opacity 0.2s ease, transform 0.2s ease;
}

.bp-faq__icon::after {
  transform: translateY(-50%) rotate(90deg);
}

.bp-faq__item.is-open .bp-faq__icon::after {
  opacity: 0;
}

.bp-faq__a {
  display: none;
  border: 0;
  outline: none;
  box-shadow: none;
}

.bp-faq__item.is-open .bp-faq__a {
  display: block;
}

.bp-faq__a[hidden] {
  display: none !important;
}

.bp-faq__a-inner {
  overflow: hidden;
  min-height: 0;
}

.bp-faq__a p {
  margin: 0;
  padding: 0 1.75rem 1.25rem 0;
  max-width: 40rem;
  font-size: 0.9375rem;
  line-height: 1.65;
  color: var(--bp-muted);
}

.bp-faq__item,
.bp-faq__item.is-open {
  border-left: 0;
  border-right: 0;
  border-top: 0;
  outline: none;
  box-shadow: none;
  background: transparent;
}

@media (prefers-reduced-motion: reduce) {
  .bp-faq__a,
  .bp-faq__icon::before,
  .bp-faq__icon::after {
    transition: none;
  }
}

/* Final CTA */
.bp-cta {
  padding: 4.5rem 0 5rem;
  background: var(--bp-ink);
  color: #fff;
}

.bp-cta .bp-label {
  color: rgba(255, 255, 255, 0.45);
}

.bp-cta__title {
  margin: 0 0 1rem;
  max-width: 28rem;
  font-size: clamp(1.65rem, 3.5vw, 2.35rem);
  font-weight: 650;
  letter-spacing: -0.035em;
  line-height: 1.2;
}

.bp-cta__lead {
  margin: 0 0 1.75rem;
  max-width: 32rem;
  font-size: 1.025rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.65);
}

.bp-cta .bp-btn--primary {
  background: #fff;
  color: var(--bp-ink);
}

.bp-cta .bp-btn--primary:hover {
  background: #f0f0f0;
}

/* Reveal */
[data-bp-reveal] {
  opacity: 0;
  transform: translateY(12px);
  transition: opacity 0.55s var(--bp-ease), transform 0.55s var(--bp-ease);
}

[data-bp-reveal].is-in {
  opacity: 1;
  transform: none;
}

@media (prefers-reduced-motion: reduce) {
  [data-bp-reveal],
  .bp-flow__step,
  .bp-lflow__step,
  .bp-explore__tab,
  .bp-explore__panel,
  .bp-other__card,
  .bp-index__btn {
    transition: none !important;
    animation: none !important;
  }
  [data-bp-reveal] {
    opacity: 1;
    transform: none;
  }
}

/* Layout accents per pillar */
.bp--build .bp-hero {
  padding-bottom: 4rem;
}