NEW LAUNCH
You are launching a product or service.
Not just announcing it — you need a clear campaign message for why people should care.
NEWON STUDIO · CONTENT CAMPAIGN
One message —
delivered strongly across touchpoints.
Around a clear goal — launch, awareness, event, promo, or acquisition — we design campaign concept, message, creative, and digital touchpoints as one flow.
Not a single ad asset —
a campaign journey from first message contact through landing page and product experience.
OVERVIEW
A strong campaign leaves one clear message —
not just more exposure.
People do not judge a brand from a single ad alone.
They experience a campaign across social, ads, search, landing pages, websites, and product.
When each channel says something different, brand and product clarity fades.
Newon Campaign defines the core goal first, then designs Campaign Idea → Message → Creative → Channel → Landing Experience → CTA as one story.
What connects a campaign into one story.
- Campaign Goal
- Audience
- Insight
- Big Idea
- Key Message
- Creative
- Channel
- Landing / CTA
PROBLEMS
Campaign helps in situations like these.
NO BIG IDEA
Ads are shipping without one message.
Different lines and visuals per channel weaken the whole campaign.
LOW ATTENTION
The product is strong but hard to notice.
Feature lists alone do not earn attention or memory.
DISCONNECTED JOURNEY
Ads and landing pages do not connect.
Message mismatch after the click causes drop-off.
PROMOTION
You need a strong push for a set period.
Promo, event, waitlist, or seasonal communication with a deadline.
BRAND AWARENESS
You need the brand itself to be known.
More viewpoint and impression than feature explanation.
MULTI-CHANNEL
The campaign must run across channels.
Social, landing, display, email — one campaign, consistent tone.
NO CLEAR CTA
People do not know what to do next.
Apply, download, inquire, buy — the final action is unclear.
CAMPAIGN PRINCIPLES
Principles behind a strong campaign.
Metrics can be defined up front by campaign goal — without guaranteeing specific performance numbers.
FOCUSED
Focus
One campaign, one clearest goal and message.
MEMORABLE
Memorable
Short contact should still recall the core idea.
RELEVANT
Relevant
Brand story meets a reason people care.
CONSISTENT
Consistent
Same campaign idea and tone across channels and formats.
ADAPTABLE
Adaptable
Key visual and message expand across sizes, formats, and channels.
ACTIONABLE
Actionable
The campaign must make the intended action clear.
BRAND FIT
Brand fit
Do not break brand for a moment of attention.
MEASURABLE
Measurable
Define key metrics by campaign goal up front — without guaranteeing outcomes.
WHO IT'S FOR
Built for projects like these.
- 01
New product launches
- 02
New app launches
- 03
SaaS / AI services
- 04
Brand awareness campaigns
- 05
Promotions
- 06
Waitlist / pre-registration
- 07
Events
- 08
Rebrand announcements
- 09
New feature launches
- 10
B2B lead campaigns
- 11
Brands that need ad creative
- 12
Projects connecting social and landing as one message
WHAT WE DO
Work we run on this project.
CAMPAIGN GOAL
Goal
Clarify the core action — awareness, launch, lead, download, sales, event, and more.
AUDIENCE
Audience
Who we speak to, and which problems or desires shape the message.
CAMPAIGN INSIGHT
Insight
Find where audience context meets brand strength.
BIG IDEA
Big idea
Develop the campaign idea that can connect many assets and channels.
KEY MESSAGE
Message
Define the repeating core lines and message structure.
CREATIVE DIRECTION
Creative direction
Set visual, typography, image, motion, and content tone.
CHANNEL STRUCTURE
Channel structure
Clarify the role of social, landing, display, and other touchpoints in scope.
CAMPAIGN ASSETS
Campaign assets
Produce the key creatives included in project scope.
LANDING CONNECTION
Landing connection
Align campaign message with landing hero, value, and CTA.
GUIDELINE
Guideline
Basic rules so idea and visual hold as formats expand.
CAMPAIGN TYPES
Campaign structure changes with the goal.
Types do not share one fixed scope or price — quotes follow project scale.
PRODUCT LAUNCH
Product launch
Introduce a new product or feature and why to use it.
BRAND AWARENESS
Brand awareness
Repeat brand viewpoint and impression over feature lists.
APP LAUNCH
App launch
Show core value and experience, then connect to download.
PERFORMANCE CREATIVE
Performance creative
Creative focused on click, signup, inquire, purchase, and similar actions.
WAITLIST
Waitlist
Capture interested users before launch.
EVENT
Event
Drive participation for events, seminars, pop-ups, or promos.
SEASONAL
Seasonal
Campaigns timed to a season, moment, or window.
REBRANDING
Rebranding
Announce new identity, naming, or brand direction.
IDEA · MESSAGE · CREATIVE
From one idea to message and creative.
A campaign concept is not one slogan — it must expand across touchpoints.
A strong big idea answers what we say, why now, why people should care, how it fits the brand, and whether it can expand into many creatives.
BRAND TRUTH + AUDIENCE INSIGHT + CAMPAIGN MOMENT = BIG IDEA
We do not repeat one line everywhere — we extend supporting messages under one master message.
We do not just resize one layout. Items ship by project scope.
MASTER MESSAGE
Message system — the primary campaign line.
SUPPORTING MESSAGE
Message system — lines that explain the master message.
PRODUCT MESSAGE
Message system — product or service value and features.
PROOF · CTA
Message system — proof where needed, plus the final ask.
KEY VISUAL
Creative system — the campaign’s central visual.
TYPOGRAPHY · COLOR
Creative system — headline/copy hierarchy and color use.
IMAGE · GRAPHIC
Creative system — photo, product visual, screenshot, shape, pattern direction.
MOTION · CTA
Creative system — motion direction when needed, and CTA visual priority.
MESSAGE VARIATION
Creative variation — same product, different problem or benefit angles.
VISUAL · FORMAT VARIATION
Creative variation — image/graphic shifts and static · carousel · short-form · banner adaptations.
CTA VARIATION
Creative variation — download / learn more / contact tuned to the funnel.
PERFORMANCE CREATIVE
Conversion-focused creative with hook / offer / proof / visual / CTA. No CTR, CPA, ROAS, or conversion guarantees.
A/B CREATIVE
A/B creative production is possible. Live media testing and statistical analysis may be separate scope.
CAMPAIGN CONTENT TYPES
Key visual, hero creative, social, carousel, short-form, story, display, landing visual, email, event creative, and more — not all assets are in base scope.
CHANNEL · JOURNEY · LAUNCH
Channels have different roles —
and the message must continue after the click.
We do not include every channel by default — we select touchpoints that fit the campaign goal.
A strong ad still fails if landing and product experience do not support the promise.
Launch campaigns can follow Tease → Reveal → Explain → Launch → Proof → Sustain — using only the stages needed.
Inside social, content can also run as one story: Teaser → Hero → Detail → Use Case → Proof → CTA → Follow-up.
SOCIAL
Create attention and deliver the campaign idea quickly.
PAID AD
Focus on a clear hook and a specific action.
LANDING PAGE
Turn interest into deeper understanding and action.
WEBSITE · EMAIL
Add detail, and reach leads or existing users directly.
PRODUCT
When needed, continue the campaign inside the product.
AD → LANDING
Keep one message from AD (hook / promise) → LANDING (value / detail / proof) → CTA → PRODUCT experience.
TEASE · REVEAL
Launch flow — build curiosity, then reveal the core idea.
EXPLAIN · LAUNCH
Launch flow — explain difference, then connect download / signup / purchase.
PROOF · SUSTAIN
Launch flow — verifiable proof and post-launch momentum.
AWARENESS METRICS
Measurement reference — reach, impression, video view. No improvement guarantees.
ENGAGEMENT · TRAFFIC
Measurement reference — save, share, comment, click, landing visit.
CONVERSION METRICS
Measurement reference — signup, lead, download, purchase. Measurability depends on analytics, ad platforms, and tracking setup.
Metrics are references when campaign ops or analytics are in scope. We do not guarantee views, CTR, CPA, ROAS, downloads, leads, or revenue.
WHAT'S INCLUDED
Included in the base scope.
Exact creative count, formats, channels, copywriting, production, and ops scope vary by project.
- Campaign Goal Definition
- Basic Audience Review
- Campaign Insight
- Big Idea / Concept Direction
- Key Message
- Creative Direction
- Key Visual Direction
- Campaign assets in project scope
- CTA / Landing Connection
- Basic Campaign Guideline
DELIVERABLES
What you receive at the end.
Actual deliverables follow quote and contract scope.
CAMPAIGN STRATEGY
Campaign Direction — goal, audience, and overall campaign direction.
BIG IDEA
Campaign Concept — the idea that connects touchpoints.
KEY MESSAGE
Message System — repeating message structure for the campaign.
CREATIVE DIRECTION
Creative Direction — visual, image, typography, and expression.
KEY VISUAL
Key Visual — a representative visual when included in scope.
CAMPAIGN ASSETS
Campaign Creatives — assets included in the contract.
LANDING CONNECTION
Landing / CTA Direction — structure that connects message to action.
GUIDELINE
Basic Campaign Guide — rules to keep the idea consistent across formats.
PROCESS
How the project runs.
DISCOVER
Understand context
Brand, product, market, and why a campaign is needed.DEFINE
Define the goal
Clarify the core result and action the campaign should create.INSIGHT
Audience insight
Who we speak to, and with what story.CONCEPT
Big idea
Develop the idea that holds the campaign together.MESSAGE
Message design
Master message and supporting messages.CREATIVE
Creative development
Turn the idea into visuals and content.ADAPT
Channel adaptation
Extend across needed formats and channels.CONNECT
Landing / CTA connection
Connect campaign attention to real user action.DELIVER
Deliver
Package assets and guidelines.
CAMPAIGN SYSTEM
One campaign idea —
many touchpoints.
A campaign is not separate ads made one by one — it expands one core idea across touchpoints.
GOAL
What outcome are we building for?
AUDIENCE
Who do we reach?
INSIGHT
Why should they care?
BIG IDEA
What should they remember?
MESSAGE
What do we say?
CREATIVE
How do we show it?
CHANNEL
Where do we show it?
ACTION
Where do they go, and what should they do?
BEFORE → AFTER
What changes when campaign structure exists.
BEFORE
Different message per ad
Feature lists repeated
Channel creatives feel disconnected
Unclear campaign goal
Landing and ad message mismatch
Unclear what to measure
AFTER
One clear campaign idea
Audience-centered key message
Connected creative system
A campaign with a clear goal
Consistent Ad → Landing → Product experience
Measurement criteria aligned to the goal
SCOPE DIFFERENCE
Social Content vs Campaign,
and creative vs media ops, differ.
Social Content is an ongoing content system a brand can speak from over time. Campaign is a time-bound, goal-focused communication project built around one message.
Example: Social Content covers tips, insight, behind-the-scenes, community. Campaign covers launch, promo, waitlist, event — a defined purpose and window.
Together, a campaign can continue into social content afterward.
Newon Campaign is primarily strategy and creative. Live media buying and ad account ops may be separate scope.
SOCIAL CONTENT
An ongoing content system — structure for long-term brand storytelling.
CAMPAIGN
Focused communication — one message for a defined period and goal.
CAMPAIGN / CREATIVE
Campaign strategy, big idea, message, creative direction, assets, landing connection.
MEDIA / AD MANAGEMENT
Ad account ops, targeting, budget, bid, media buying, daily optimization, spend management.
Ad spend, media spend, models, shoots, venues, music, external creators, and other third-party costs are not included in base production.
TIMELINE
Estimated timeline
A basic-scope project typically runs about 2–4 weeks.
Timing depends on campaign scale, creative count, channels, formats, video, photography, copywriting, landing page, extra production, and feedback cadence.
PROJECT SCOPE
Starting price and basic scope
CAMPAIGN
From ₩500,000
Shown price is a starting point for basic scope.
Final quotes shift with campaign scale, creative count, channels, formats, video, photography, copywriting, landing page, and extra production.
Basic scope
- Campaign Goal
- Audience
- Insight
- Big Idea
- Key Message
- Creative Direction
- Key Assets
- Landing / CTA Connection
- Basic Guideline
OPTIONAL SCOPE
Available as additional scope when needed.
These items are outside the base scope. Add them only when needed.
- Brand Strategy
- Naming
- Identity
- Logo Design
- Campaign Copywriting
- Social Content
- Short-form Script
- Video Production
- Motion Graphics
- Photography
- Illustration
- Landing Page
- Landing Page Development
- Ad Creative Variations
- Email Creative
- Event Creative
- App Store Assets
- Multilingual Campaign
- Analytics Setup
- Conversion Tracking
- A/B Test Creative
- Campaign Report
CAMPAIGN CONNECTION
From attention to action
as one flow.
When needed, we design campaign creative together with landing experience.
AD → LANDING → CTA → PRODUCT
We do not guarantee views, ROAS, revenue, or virality.
0102 03
SOCIAL
Design an ongoing content system.
CAMPAIGN
Current service — connect goal, idea, and creative.
VISUAL
Extend channel visual assets.
04LANDING
Design a conversion-focused landing page.
05BRAND
Connect brand strategy and identity.
06STUDIO
Explore Studio services.
IMPORTANT NOTICE
Scope notice
Exact campaign asset count, channels, formats, copywriting, production, revision rounds, and timeline are confirmed before kickoff.
Campaign strategy and creative production may be separate from paid media ops, ad spend, targeting, and daily optimization.
Ad spend, photography, models, venues, music, stock assets, paid fonts, external creators, and other third-party costs may be billed separately.
Ad and social platform policies and algorithms (Meta, Google, TikTok, YouTube, and others) can change.
We do not guarantee views, reach, CTR, CPA, ROAS, downloads, leads, revenue, follower growth, or virality.
Any numbers, testimonials, case uses, partners, or awards used in a campaign must be real and verifiable.
FAQ
FAQ
Yes. We can design a campaign journey from teaser through launch, product explanation, and follow-up content by project goal.
Yes. If creative scope is clear, we can run an asset-focused campaign project.
Campaign focuses on a defined period and goal. Social Content is closer to an ongoing system a brand can operate over time.
Strategy and creative may be separate from media ops. Whether media buying and account ops are included is confirmed before kickoff.
Yes. We can connect campaign message and landing experience as one flow.
Yes. We can design a campaign that connects core value and features through to App Store / Google Play download.
Yes. We can center B2B problem, value proposition, and inquire / consult CTAs.
Short-form, motion graphics, or video production can be added by project scope.
Yes, as separate scope when needed. Venue, model, equipment, and other third-party costs may apply.
Yes. We can produce different hooks, messages, or visual variations. Live testing and statistical analysis may be separate.
No. We aim for stronger creative and campaign structure, but we do not guarantee CTR, CPA, ROAS, revenue, or similar outcomes.
Yes. Scope follows markets, languages, and localization needs.
Revision rounds are confirmed in scope and quoting.
About 2–4 weeks for basic scope, from ₩500,000. Final quotes follow campaign scale and production scope.
START A PROJECT
One idea —
one experience across touchpoints.
We define the core message product and brand must deliver, then expand campaign concept and creative across channels — from attention to action as one flow.