Structure, opportunity areas, and decision-ready framing.
Recommended for
Teams entering or expanding a market.
Included
Scope · desk research · structuring · implications
Deliverables
Summary report, market map
Estimated timeline
1–2 weeks
02 · COMPARE
COMPETITOR ANALYSIS
Compare key products and companies
What we build
Positioning, feature, and messaging comparison.
Recommended for
Teams clarifying differentiation.
Included
Set · axes · matrix · implications
Deliverables
Competitor matrix, summary
Estimated timeline
1–2 weeks
03 · CONSUMER
CONSUMER RESEARCH
Needs and behavior analysis
What we build
Needs, behavior, and pain patterns.
Recommended for
Teams validating audience and messaging.
Included
Questions · research · patterns · insights
Deliverables
User insight summary, opportunities
Estimated timeline
2–4 weeks
04 · UX
UX AUDIT
Diagnose existing app/web experience
What we build
Issues and priorities across key flows and UI.
Recommended for
Services struggling with conversion or usability.
Included
Flow review · issue list · priorities · proposals
Deliverables
Audit report, action items
Estimated timeline
1–3 weeks
05 · TREND
TREND RESEARCH
Industry and consumer trend analysis
What we build
Trends and product implications.
Recommended for
Teams setting roadmap or content direction.
Included
Topic · sources · patterns · recommendations
Deliverables
Trend brief
Estimated timeline
1–2 weeks
Listed amounts are starting prices for a basic scope. Final quotes vary with features, screens, data structure, integrations, timeline, and project scope. Consumer research may incur separate costs for recruitment, incentives, and third-party research.
RESEARCH OUTPUT
SAMPLE STRUCTURE
RESEARCH BRIEF
Project Research Summary
Outputs are structured so decisions can follow immediately.
01Executive Summary
02Market Map
03Competitor Matrix
04User Insight
05Opportunity Areas
06Recommendations
07Action Items
PROCESS
0101QUESTIONWhat must we learn?
0202RESEARCHGather sources and data
0303ANALYSISFind patterns and gaps
0404INSIGHTSynthesize findings
0505ACTIONRecommend next moves
OTHER BUSINESS SERVICES
FAQ
Structured summaries, tables, and maps. Slides can be included if scoped.
When available and appropriate. Otherwise we work from public sources and observation.
Depends on the package. Interviews can be added when needed.
Within agreed scope; NDA when required.
Yes. Insights can feed product scoping next.
HAVE A PROJECT?
If you have something to build, tell us.
Even at the idea stage. We start by clarifying the scope you need.