FOUNDERS
With an idea but customer, model, and execution
still living in separate notes
NEWON STORE STORE · BUSINESS
Turn a vague idea
into an executable plan.
A business plan does not need to be a thick report.
It needs a clear line from whose problem you solve,
how you get paid,
and what you will do in the next 90 days.
Business Planning Workbook is a ten-chapter path
from idea to an executable plan.
OVERVIEW
Plans exist for execution,
not for decorative slides.
Idea, customer, problem, solution, market, model,
GTM, operations, finance, and a 90-day plan
bound in one chapter order.
Chapters can stay short.
Empty cells are the next work.
The goal is a workbook founders reopen weekly —
not a long IR deck written once for show.
WHO IT'S FOR
Who this workbook is for.
OPERATORS
Already in motion and needing to rewrite
pricing, channels, and operations cleanly
INDIE HACKERS
Wanting business hypotheses written down
even for a small product
EARLY TEAMS
Co-founders defining “our business” differently
and needing one shared workbook
PRE-PITCH
Aligning numbers and priorities yourself
before any external pitch
SIDE TO SERIOUS
Starting to treat a side project
like a real business
MODULES
Ten chapters that
connect into one line.
BUSINESS IDEA
Define what you build and why.
Do not mix motivation with deliverable.
CUSTOMER
Clarify who pays.
If user and buyer differ, write both.
PROBLEM
Define the problem customers want solved —
not a problem that is only convenient for you.
SOLUTION
Describe the product or service answer.
Shape of the fix, not a feature dump.
MARKET
Research market, competitors, and alternatives.
“Empty market” needs evidence.
BUSINESS MODEL
Who pays for what, and how much.
State the pricing hypothesis.
GO-TO-MARKET
Define early customer channels.
Separate channels for now from channels for later.
OPERATIONS
Write product, marketing, and support structure.
Make weekly ownership visible.
FINANCE
Costs, pricing, and revenue hypotheses.
Direction over ornate accounting.
90-DAY ACTION PLAN
Prioritize execution over 90 days
so the plan drops into weekly action.
INCLUDED
What's included
Core items in this product. Exact formats may refine before release.
- Business Idea Sheet
- Customer Definition
- Problem Brief
- Solution Sheet
- Market Notes
- Business Model Canvas Page
- Go-to-Market Plan
- Operations Outline
- Finance Hypotheses
- 90-Day Action Plan
OUTCOMES
An execution baseline
you reopen weekly.
ONE NARRATIVE
Customer, problem, and model
read as one connected story.
PRICING HYPOTHESIS
What you charge is written
as an explicit hypothesis.
CHANNEL FOCUS
Channels for now
stay separate from channels for later.
90-DAY FOCUS
Actions for the next 90 days
are visible — not a vague next year.
HOW TO USE
How to use it.
Idea → Customer → Problem first
Do not start with Solution.
Fill who pays for which problem on the early chapters.Keep market notes short
List competitors and alternatives on Market,
and leave evidence if you refuse to write “none.”Model and price on one page
On Business Model, write payer, price, and cadence.
Remove vague “decide later.”GTM: channels for now only
On Go-to-Market, pick two or three channels
you will actually use in the first 90 days.Break 90 days into weeks
Drop Action Plan priorities into weekly work
and align with Operations and Finance chapters.
PREVIEW
Business Plan Preview
Preview · sample data only
DEMO PREVIEW
01IDEA
02CUSTOMER
03MODEL
04CHANNEL
05LAUNCH
06REVIEW
RevenueCostTimeline
FORMAT
Formats
- Workbook
- Planning Sheets
- 90-Day Plan
FAQ
Frequently asked questions
Different purpose. This workbook is for execution. IR and pitch materials are written separately from what you clarify here.
No. Finance is hypothesis-level (costs, price, revenue). Spreadsheet models are separate.
Yes. Empty cells become next research or decisions — put them on the 90-day plan.
Yes if useful. Product scope in MVP Kit; business, model, GTM, and 90 days here — roles stay clear.
GET NOTIFIED
We'll let you know
when it's ready.
We only publish finished products. Leave your email and we'll notify you at launch.
This resource is currently being built at Newon.
We only publish finished products.
COMING SOON