01 · STRATEGY
BRAND STRATEGY
Define positioning and core brand messages.
- What we do
- Clarify direction and messaging from market, customer, and competitive context.
- Recommended for
- Teams that need brand direction or want to refresh an existing brand.
- Included
- Audit · target · positioning · core message · tone & manner
- Deliverables
- Brand Strategy Document, Positioning, Tone & Manner Guide
- Estimated timeline
- Typically 1–3 weeks
02 · NAMING
NAMING
Memorable names and naming direction that can grow with the brand.
- What we do
- Develop name candidates and usage direction that fit brand character.
- Recommended for
- Teams naming a company, app, or service — or renaming.
- Included
- Naming direction · keywords · candidates · meaning/pronunciation review
- Deliverables
- Naming Candidates, Rationale, Naming Usage Guide
- Estimated timeline
- Typically 1–2 weeks
03 · IDENTITY
IDENTITY
A visual language that feels consistent wherever the brand appears.
- What we do
- Organize color, type, and graphic style into one system.
- Recommended for
- Teams without brand standards, or brands that look different on every channel.
- Included
- Visual direction · color · typography · graphic style · usage rules
- Deliverables
- Visual Identity System, Color & Typography Guide
- Estimated timeline
- Typically 2–4 weeks
04 · LOGO
LOGO
A logo and basic usage system that express the brand simply.
- What we do
- Develop logo concepts and deliver production-ready files.
- Recommended for
- New logos, or teams improving an existing mark.
- Included
- Direction · concepts · primary/secondary · color versions · basic guide
- Deliverables
- Logo Files, Variations, Basic Logo Guide
- Estimated timeline
- Typically 2–3 weeks