01
Pet Life Management
Pet life management
Records and family care — where PETLOG starts. Both are in the app today.
- 01 Pet profile and life log
- 04 Family care
Business
Twenty businesses connecting
every part of pet life.
From daily life and health to commerce, booking and care, business SaaS, public and global: the 20 lines PETLOG will grow into step by step.
8 GROUPS
Twenty lines,
eight groups.
Choose a group to see the lines it includes.
02
Health & AI
Health and AI
Health history and AI to understand records. Health records are in the app; the AI assistant is in preparation and will not diagnose.
- 02 Health and medical records
- 03 AI pet assistant
03
Community & Education
Community and education
Connecting owners, education, content and short video, widened in stage 4 once there is a user base.
- 05 Pet community
- 06 Training and behaviour
- 07 Pet media and creators
04
Commerce & Marketplace
Commerce and marketplace
Shopping, secondhand and group buying, prepared after app stabilisation and a separate review, with seller checks and regulated-item limits in place.
- 08 Pet shopping
- 09 Secondhand and sharing
- 10 Group and repeat buying
05
Booking & Care Services
Booking and care
Vets, grooming, hotels, care and travel. Booking and payment do not run before legal, payment-provider contract and security review.
- 11 Vet information and booking
- 12 Grooming, hotels and daycare
- 13 Pet sitting, walking and home care
- 14 Pet travel and mobility
06
Insurance & Life Cycle
Insurance and life cycle
Insurance, adoption and memorial. Regulated areas focus on information and official channels.
- 15 Pet insurance information
- 16 Adoption, protection and lost pets
- 17 Memorial and life archive
07
Business SaaS
Business SaaS
A standard suite for pet service providers, validated first in a small pilot.
- 18 PETLOG Business
08
Public & Global
Public and global
Animal welfare and global licensing, reviewed as long-term expansion.
- 19 Public and animal welfare
- 20 Global and licensing
01 · PET LIFE MANAGEMENT
Pet life management
Records and family care — where PETLOG starts. Both are in the app today.
Pet Profile & Life Log
In the app today
Pet profile and life log
PETLOG's starting point: name, breed, age, weight, growth, photos and a daily log in one place. Every service connects around these records, and the records belong to the owner.
- Customers All owners
- Value Scattered records in one place
- Revenue model Free core + premium subscription (price not decided)
- Stage Stage 1
Family Sharing
In the app today
Family care
Sharing pet information and schedules among family, with roles, history and consent, so care is shared while it stays clear whose records they are.
- Customers Families
- Value Sharing the care
- Revenue model Premium subscription (price not decided)
- Stage Stage 1
02 · HEALTH & AI
Health and AI
Health history and AI to understand records. Health records are in the app; the AI assistant is in preparation and will not diagnose.
Health & Medical Records
In the app today
Health and medical records
Owners keep vaccinations, visits, tests, medication, allergies and changes. Essential health records are never over-charged, and PETLOG does not diagnose.
- Customers All owners
- Value Health history ready when needed
- Revenue model Essential records kept affordable; premium add-ons under review (price not decided)
- Partners Vets (under review)
- Stage Stage 1
AI Pet Assistant
In preparation
AI pet assistant
Summaries, care information and schedules; diagnosis and treatment go to vets. It is prepared strictly within limits that never replace medical judgment.
- Customers Owners
- Value From records to understanding
- Revenue model Premium subscription (price not decided)
- Partners Newon AI
- Stage Stage 1
03 · COMMUNITY & EDUCATION
Community and education
Connecting owners, education, content and short video, widened in stage 4 once there is a user base.
Pet Community
In preparation
Pet community
Owner talk, questions, reviews, local information and short pet-life videos by breed, age, area and interest, with report and block tools built in.
- Customers Owners
- Value Not raising a pet alone
- Revenue model Ads and partnerships (after user growth)
- Partners Creators and experts
- Stage Stage 4
Training & Behavior
Planned
Training and behaviour
Socialisation, basic training and behaviour, with lawful expert sessions. Trainers are connected only after their qualifications and experience are checked.
- Customers Owners
- Value Sound pet knowledge
- Revenue model Education content and expert fees (not decided)
- Partners Trainers and schools
- Stage Stage 4
Pet Media & Creators
Planned
Pet media and creators
Evidence-checked health content, education, owner stories and creator partnerships. Ads and sponsorship are always clearly disclosed.
- Customers Owners and brands
- Value Trustworthy pet content
- Revenue model Sponsorship, ads, brand campaigns (not decided)
- Partners Creators and brands
- Stage Stage 4
04 · COMMERCE & MARKETPLACE
Commerce and marketplace
Shopping, secondhand and group buying, prepared after app stabilisation and a separate review, with seller checks and regulated-item limits in place.
Pet Commerce
Planned
Pet shopping
Food, treats, toys, hygiene and home goods; direct sales and a seller marketplace as separate stages, with ordering and payment only in the app after review.
- Customers Owners
- Value The right products, easily
- Revenue model Sales commission (rate not decided)
- Partners Makers, brands, individual sellers
- Stage Stage 4
Secondhand & Sharing
Planned
Secondhand and sharing
Trading and giving away unused goods; unsafe items restricted, no live animals.
- Customers Owners
- Value Reuse and savings
- Revenue model Fee policy under review (not decided)
- Stage Stage 4
Group Buying & Subscription
Planned
Group and repeat buying
Group buys, subscriptions, bundles and brand promotions for repeat items. Individuals, sole traders and brands may sell after an eligibility check, and regulated items such as animal drugs are restricted — PETLOG commerce, separate from SHAREON's sharing and rental.
- Customers Owners and sellers
- Value Better terms for repeat purchases
- Revenue model Sales commission (rate not decided)
- Partners Food and goods brands
- Stage Stage 4
05 · BOOKING & CARE SERVICES
Booking and care
Vets, grooming, hotels, care and travel. Booking and payment do not run before legal, payment-provider contract and security review.
Veterinary Network
After legal review
Vet information and booking
Finding clinics, specialties and booking routes; integration needs partnership and technical checks, and clinic advertising and brokerage follow legal review.
- Customers Owners and clinics
- Value Finding the right clinic
- Revenue model Decided after legal review
- Partners Vet clinics
- Stage Stage 2
Grooming, Hotel & Daycare
Planned
Grooming, hotels and daycare
Finding and booking grooming, boarding and daycare, with pricing policy, scope, conditions, refunds and reviews; booking and payment connect only after legal, payment-provider and security review.
- Customers Owners and providers
- Value Trusted providers, easily
- Revenue model Booking fee (rate not decided)
- Partners Groomers, hotels, daycare
- Stage Stage 2
Pet Sitting & Walking
After legal review
Pet sitting, walking and home care
Home visits, walks and short-term care, with provider checks, liability, safety and insurance.
- Customers Owners and carers
- Value Peace of mind while away
- Revenue model Booking fee (rate not decided)
- Partners Sitting and walking businesses
- Stage Stage 2
Pet Travel & Mobility
Planned
Pet travel and mobility
Pet-friendly stays, places, travel and transport; linked with MY WORLD while PETLOG focuses on pet conditions. The link is a direction until it is built.
- Customers Owners
- Value Places to go together
- Revenue model Partnerships and booking (not decided)
- Partners Lodging and travel businesses
- Stage Stage 4
06 · INSURANCE & LIFE CYCLE
Insurance and life cycle
Insurance, adoption and memorial. Regulated areas focus on information and official channels.
Pet Insurance
After legal review
Pet insurance information
Explaining cover, deductibles, exclusions, renewal and claims; solicitation and comparison only after licences and contracts, with sign-up and claims directed to insurers' official channels.
- Customers Owners
- Value Understanding cover
- Revenue model Decided after regulatory review
- Partners Licensed insurers
- Stage Stage 5
Adoption & Protection
Planned
Adoption, protection and lost pets
Official shelter information, responsible adoption, registration, lost-pet prevention and found-animal information, following each official body's own adoption process.
- Customers Owners and adopters
- Value Helping more animals find homes
- Revenue model Public interest (not for profit)
- Partners Shelters and welfare bodies
- Stage Stage 5
Memorial & Life Archive
Planned
Memorial and life archive
Keeping photos, video and memories; a memorial space and licensed funeral information after farewell. Only licensed funeral providers are listed.
- Customers Owners
- Value Remembering, for long
- Revenue model Archive subscription and partnerships (not decided)
- Partners Licensed funeral providers
- Stage Stage 5
07 · BUSINESS SAAS
Business SaaS
A standard suite for pet service providers, validated first in a small pilot.
PETLOG Business SaaS
Planned
PETLOG Business
Booking, customer, pet and operations SaaS for vets, groomers, hotels, daycare and sitters — a shared product, not custom builds, designed so owners' records reach a business only within what the owner agreed to.
- Customers Pet service businesses
- Value Less booking and customer admin
- Revenue model Provider SaaS subscription (price not decided)
- Partners Newon Business
- Stage Stage 3
PETLOG BUSINESS · SAAS
A standard operations suite
shared by many businesses.
Not custom app or web builds for clients: an own SaaS product that pet service businesses use in common. These products are under review.
Planned
PETLOG Booking
Bookings and schedules. A tool to manage a business's available slots and schedule on one screen is under review.
Planned
PETLOG CRM
Customer and pet information. Businesses would see only what the owner has agreed to share.
Planned
PETLOG Care
Care schedules and service records. Recording grooming, boarding and care to share with owners is under review.
Planned
PETLOG Business
Operations overview. A screen showing bookings and service use at a glance is under review.
Planned
PETLOG Automation
Booking reminders and repeat-task automation, to cut routine work.
08 · PUBLIC & GLOBAL
Public and global
Animal welfare and global licensing, reviewed as long-term expansion.
Public & Animal Welfare
Planned
Public and animal welfare
Working with local government, welfare bodies and schools on registration, responsible pet culture, shelters and local programmes; official information is kept distinct from official partnership.
- Customers Local and public bodies
- Value Spreading responsible pet culture
- Revenue model Institution contracts (per contract)
- Partners Local government, welfare bodies
- Stage Stage 5
Global & Licensing
Planned
Global and licensing
Multilingual information, localisation, solution licensing and international partners in the long term, checking each country's law and pet culture first.
- Customers International businesses and bodies
- Value A proven pet life platform
- Revenue model Solution licence (per contract)
- Partners Global and technology partners
- Stage Stage 5
REVENUE MODEL
Six revenue axes.
Commission rates, ad prices and SaaS fees are not final. They will be set after reviewing partner margins, payment and refund costs, acquisition costs and legal limits.
B2C subscription
Premium records, family care and AI features. Essential health records are never over-charged.
- Core
Commerce
Sales commission, group buying, subscriptions, on condition of seller checks and regulated-item limits.
- Expansion
Booking platform
Booking links for grooming, hotels, daycare and care, run only in the app after legal, payment-provider and security review.
- Expansion
B2B SaaS
Booking, CRM, operations and automation for providers — one shared product.
- Business
Ads and content
Brand campaigns, paid placement, content, always clearly marked as advertising.
- After user growth
Public and global
Institution contracts and solution licensing, reviewed once there is an operating record.
- Long term
ROADMAP
Step by step,
following real demand.
This is the plan, not current operations. No unconfirmed partnership, revenue or user number is shown.
Stage 1 — Complete PETLOG (top priority)
First backup and restore, security and app stability, then higher quality for records, health and family care. After that, user growth and validating subscriptions.
Stage 2 — Service booking
Vet information, demand research for grooming, hotel and daycare booking, and a small booking pilot under review. Payment connects only after legal, payment-provider contract and security review.
Stage 3 — PETLOG Business
Validating booking, CRM, customer and pet management SaaS in a small pilot, and refining the business screens and tools.
Stage 4 — Commerce and community
Popular categories, a group-buy marketplace with seller checks, community and short video, and education content.
Stage 5 — Scale
Lawful insurance partnerships, public bodies and local government, multilingual localisation and global licensing in the long term.
TRUST
Legal and trust principles
- 01PETLOG does not diagnose disease or replace a vet's judgment.
- 02Vet booking, advertising and brokerage models follow legal review.
- 03Insurance solicitation, brokerage and comparison only with proper licences and contracts.
- 04No general trading of live animals, and no illegal breeding or sales.
- 05Provider checks, liability, safety and insurance are built into care services.
- 06Only licensed pet funeral providers are listed.
- 07Showing official public information is not the same as being an official partner.
- 08Owners' records, personal and location data are never shared without consent.
- 09Pet records and owner information are never shared with sellers automatically.
- 10Regulated items such as animal drugs are not allowed for sale pending legal review.
- 11Booking and payment do not run before legal, payment-provider contract and security review, and are never offered on the web.
- 12Essential health records are never over-charged.
NEXT STEP
Every moment with your pet,
with PETLOG.
Start recording in the PETLOG app, or talk to us about services, business and partnerships.