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NEWON STUDIO · IP

Experiment with characters and new IP possibilities.

We explore brand assets that can grow from small character concepts into digital expression. Unfinished areas are not presented as commercial services.

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Services

01 · CHAR LAB

CHARACTER LAB

Quick experiments in character concept and visual direction.

What we do
Shape personality, world, and visuals — then test IP potential.
Recommended for
Teams that want an early character IP form quickly.
Included
Character concept · personality · visual direction · expression study
Deliverables
Concept Sheet, Visual Direction, Expression Set, Basic IP Guide
Estimated timeline
Typically 2–4 weeks

PROCESS

  1. 01 EXPLORE Explore possibilities
  2. 02 CONCEPT Define the concept
  3. 03 CREATE Create early forms
  4. 04 TEST Test expression and formats
  5. 05 EXPAND Map expansion paths

OTHER STUDIO AREAS

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Let's shape how your brand and product show up in the world.

Even at the idea stage. We start by clarifying the scope you need.

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