SERVICE
Market Research
MARKET RESEARCHRESEARCH
Read the market
by evidence, not guesswork.
We research market structure, demand, competition, and change signals — then organize the evidence into one research brief your team can use to decide.
RESEARCH SNAPSHOT
RESEARCH SNAPSHOT
TIMELINE
1–2 weeks
PRICE
From ₩300,000
BEST FOR
Entry, expansion, positioning review
THE QUESTION
Is there a reason to enter this market now?
WHAT WE ANALYZE
WHAT WE ANALYZE
MARKET STRUCTURE
How the market is composed
DEMAND
Demand and user signals
COMPETITION
Competitors and substitutes
TREND
Market change
OPPORTUNITY
Entry and expansion potential
RISK
Assumptions to watch
WHEN IT HELPS
WHEN IT HELPS
- New market entry
- New category review
- Product positioning
- Pricing strategy review
- MVP scope definition
- Internal decision alignment
RESEARCH PREVIEW
RESEARCH PREVIEW
SAMPLE RESEARCH VIEWDEMO DATA
SOURCES
- Reports
- News
- Reviews
- Statistics
- Filings
MARKET STRUCTURE
- Segments
- Players
- Alternatives
SIGNALS
- Demand
- Trend
- Change
- Gap
DECISION
- Explore
- Validate
- Watch
HOW WE WORK
HOW WE WORK
DISCOVERY
Confirm what you need to decide
SCOPE
Define questions and research scope
RESEARCH
Collect relevant material
ANALYSIS
Analyze structure and patterns
SYNTHESIS
Synthesize findings and implications
DELIVER
Deliver report and next actions
SOURCES
Sources we may use
PUBLIC DATA
Public statistics and government data
INDUSTRY
Market reports and trade press
COMPANIES
Corporate sites, IR, filings
PRODUCTS
Pricing and product structure
VOICE
Reviews, communities, user reactions
PRIMARY
Interviews or surveys when scoped
Actual sources vary by scope, market, and accessibility. We confirm fit before starting.
DELIVERABLES
RESULTS MAY INCLUDE
Depending on scope, we deliver the items you need from the list below. Not every item is included in every project.
SCOPE LEVELS
A guide to project complexity.
Not fixed packages — we scope and quote based on your goal and the depth you need.
01FOCUSED MARKET BRIEF
- Single market or category
- 3–5 core questions
- Desk research focus
- Summary brief (~10–15 pages)
- Opportunity and risk points
02MARKET & COMPETITIVE MAP
- Segment and player map
- Compare 5–10 key competitors
- Positioning, pricing, messaging summary
- Opportunity areas and implications
- Presentation summary optional
03CUSTOM RESEARCH
- Multiple markets or categories
- Primary research (interviews/surveys) optional
- Deeper trend, regulation, and risk analysis
- Custom presentation
- Follow-up validation or BUILD linkage
TIMELINE
Estimated project timeline
Timelines are estimates after requirements lock and kickoff for a basic scope. They may change with features, integrations, feedback delays, and App Store / Google Play review.
PROJECT SCOPE
Starting price and basic scope
MARKET RESEARCH
From ₩300,000
Starting point for a basic market research scope
Basic scope
- Number of research questionsCore and supporting questions
- Market or category scopeRegions and segments
- Number of competitors / playersComparison set size
- Research depthDesk vs deep dive
- Primary research inclusionInterviews and surveys
- Source access and paid reportsSources and purchases
- Deliverable format and lengthBriefs and maps
- Urgent timelineDeadline and resourcing
WHO IT'S FOR
Who it's for
Teams evaluating a new market or category
Product teams needing positioning evidence
Founders preparing investor or partner conversations
Teams defining MVP or roadmap scope
FAQ
Frequently asked questions
B2B, B2C, SaaS, commerce, platforms, services, manufacturing, and more — depending on goal and accessible sources. We confirm market fit and source access before starting.
The default is desk research. User or industry interviews and survey design can be added as a separate scope when needed.
Document-first: Executive Summary, Market Map, Competitive Summary, Implications, and other sections matched to your goal. Presentation summaries can be included.
Yes, when needed. Paid source costs are scoped separately and confirmed with you before purchase.
Yes, within what you can share. Otherwise we work from public sources.
MARKET RESEARCH looks at overall market structure and opportunity. If competitor comparison is the core need, COMPETITOR ANALYSIS may be a better fit — scopes can be linked when useful.
Yes. Research can feed product scope, feature priority, and Go/No-go decisions.
We work within agreed scope only. An NDA can be signed when required.
START A PROJECT
Don't guess the market —
map it first.
Tell us the market, category, or competitive context you're evaluating. We'll confirm what to research and how to structure the output.