NO CONSISTENCY
The brand looks different every time.
Website, app, social, and content use different colors and design — it does not feel like one brand.
NEWON STUDIO · BRAND IDENTITY
So the brand is remembered
the same way, everywhere.
We turn brand strategy into a visual language people can see and feel.
Color, typography, graphic elements, imagery, and usage principles become one system — so web, app, social, and content stay consistent.
This is not decoration.
It is building visual rules the brand can keep living by.
OVERVIEW
A logo alone
does not finish a brand.
Customers do not experience a brand through one logo alone.
Website color, app screens, social content, ads, images, documents, and small graphic details repeat until one brand image forms.
Strong brands need a Visual Identity System that keeps each design connected — not drifting apart.
Newon Identity defines core visual elements from brand strategy, then builds a consistent design language and usage rules so the brand stays recognizable across contexts.
PROBLEMS
Identity helps in situations like these.
LOGO ONLY
There is a logo — but no next rules.
After the logo, color, type, imagery, and graphics were never defined.
GENERIC LOOK
It looks like other brands.
The product is differentiated, but visually it blends into the market.
GROWING BRAND
Products and channels are growing.
Web, app, social, and ads need shared design criteria.
REBRANDING
You want to change the brand image.
Direction or audience shifted — current design no longer expresses the brand.
NO DESIGN SYSTEM
Every team designs differently.
Designers, developers, and marketers produce separate looks — consistency breaks.
IDENTITY PRINCIPLES
What makes a strong Identity.
DISTINCTIVE
Distinctive
Can it create a visual impression that stands among competitors?
CONSISTENT
Consistent
Can it still read as the same brand across web, app, and content?
FLEXIBLE
Flexible
Can it expand naturally across sizes and media — not one rigid layout?
RECOGNIZABLE
Recognizable
Even without the logo, can color, type, or graphics recall the brand?
USABLE
Usable
Can designers, developers, and marketers reuse it repeatedly?
SCALABLE
Scalable
Can the system grow when products, services, and markets are added?
WHO IT'S FOR
Built for brands like these.
- 01
New brands
- 02
Startups
- 03
Apps / SaaS / AI services
- 04
Digital products
- 05
Companies with a brand but no design system
- 06
Brands that need a rebrand
- 07
Brands growing web, app, and social channels
- 08
Brands expanding into new markets
- 09
Companies starting team-based design operations
WHAT WE DO
Work we run on this project.
BRAND REVIEW
Brand review
Understand strategy, product, audience, and the impression the brand should leave.
VISUAL DIRECTION
Visual direction
Define overall visual mood and design direction.
COLOR SYSTEM
Color system
Build Primary / Secondary / Neutral colors the brand will reuse.
TYPOGRAPHY
Typography
Define typefaces and usage rules for brand character and digital contexts.
GRAPHIC LANGUAGE
Graphic language
Develop reusable shapes, lines, patterns, and layout elements.
IMAGE DIRECTION
Image direction
Define mood and criteria for photo, illustration, or other imagery.
COMPOSITION
Layout principles
Set basic composition and visual hierarchy for content.
APPLICATION
Application
Show how Identity applies on web, app, social, documents, and key touchpoints.
GUIDELINES
Guidelines
Document the system so it stays consistent after delivery.
VISUAL DIRECTION
Define direction
before designing.
Before building Identity, we define how the brand should look and feel. These axes are strategic examples for discussion — not scored metrics.
MINIMAL ↔ EXPRESSIVE
Set visual density between minimal and expressive.
SERIOUS ↔ PLAYFUL
Define tone between serious and playful.
TECHNICAL ↔ HUMAN
Balance technical and human impressions.
PREMIUM ↔ ACCESSIBLE
Position between premium and accessible.
BOLD ↔ REFINED
Set expression strength between bold and refined.
STATIC ↔ DYNAMIC
Consider motion between static and dynamic.
We do not use every axis on every project. We choose criteria that fit the brand.
VISUAL SYSTEM
Visual elements that
make one brand.
A clear view of what Identity is made of.
COLOR
Color System
Primary / Secondary / Accent / Neutral and basic usage relationships.
TYPE
Typography
Headline / Body / Caption and related type structure.
GRAPHIC
Graphic Elements
Shapes, lines, patterns, and other brand graphic elements.
IMAGE
Imagery
Mood and style for photos and images.
LAYOUT
Layout
Basic visual principles for arranging information.
MOTION
Motion Direction
When needed, brand motion and interaction direction. (Scoped separately)
Motion Direction is not base scope. It can be added depending on project scope.
WHAT'S INCLUDED
Included in the base scope.
Details may adjust with project scope.
- Brand Visual Review
- Visual Direction
- Primary Color System
- Secondary / Neutral Colors
- Typography Direction
- Graphic Language
- Basic Imagery Direction
- Layout Principles
- Basic Digital Application
- Visual Identity Guidelines
DELIVERABLES
What you receive
at delivery.
Delivered within the agreed scope. Details may adjust with project scale.
VISUAL DIRECTION
Visual Direction — overall visual direction for the brand.
COLOR SYSTEM
Brand Color System — Primary / Secondary / Neutral and basic usage.
TYPOGRAPHY
Typography System — typefaces and basic typographic structure.
GRAPHIC SYSTEM
Graphic Language — reusable graphic elements and expression.
IMAGE DIRECTION
Imagery Direction — visual direction for brand imagery and content.
LAYOUT PRINCIPLES
Layout Principles — basic composition and hierarchy rules.
APPLICATION EXAMPLES
Application Examples — Identity applied to selected brand touchpoints.
GUIDELINES
Visual Identity Guidelines — base guide for consistent use after delivery.
PROCESS
How the project runs.
DISCOVER
Brand understanding
Business, product, audience, and existing brand assets.DEFINE
Define direction
Visual character and design principles.EXPLORE
Visual exploration
Explore options through color, type, imagery, and graphics.SYSTEMIZE
Systemize
Turn the chosen direction into a reusable Visual System.APPLY
Apply
Test usability on web, app, social, and key touchpoints.REFINE
Refine
Review consistency, readability, and expandability.DELIVER
Deliver
Hand over final assets and usage principles.
BEFORE → AFTER
What changes
when Identity exists.
BEFORE
Different colors every time
Different fonts by situation
Different design by content
Different outputs by owner
Almost nothing beyond the logo to express the brand
AFTER
Clear brand colors
Consistent typography
Reusable graphic language
Same brand experience across channels
Clear criteria when making new content
TIMELINE
Estimated timeline
A basic project usually runs about 2–4 weeks.
Timing shifts with brand scale, existing assets, Identity elements, and application scope.
PROJECT START
Kickoff
DISCOVER
Brand understanding
DEFINE
Define direction
SYSTEMIZE
Build the system
FINAL DELIVERY
Deliver guidelines
PROJECT SCOPE
Timeline and starting price.
Identity
From ₩600,000
Listed amount is a starting price for base scope. Final quotes may change with brand scale, existing assets, Identity elements, application media, deliverable count, and revision scope.
Base scope: brand review → Visual Direction → Color → Typography → Graphic Language → Application → Guidelines
What affects the quote
- Brand scale
- Existing brand assets
- Visual Direction scope
- Number of Identity elements
- Application scope
- Revision rounds
- Extended guidelines
- Extra systems (motion / illustration)
- Web / App linkage
SCOPED SEPARATELY
Add when you need more.
These items are outside the base scope. Add them only when needed.
- Brand Strategy
- Naming
- Logo Design
- Brand Guidelines
- Web Design
- App / Product UI
- Social Media System
- Presentation Template
- Business Document System
- Iconography
- Illustration Direction
- Motion Direction
- Campaign Visual System
BRAND SYSTEM
Connect it as
one brand system.
Identity does not end as an isolated design task. It turns prior strategy and naming into visual language, then connects into Logo and Digital Experience as one brand.
Strategy → Naming → Identity → Logo → Digital → Experience
0103 04
STRATEGY
Set brand direction and baseline.
02NAMING
Design the name the brand will be remembered by.
IDENTITY
Current service — build a reusable visual system.
LOGO
Build the core visual mark.
05DIGITAL
Extend the brand into web and app.
IMPORTANT NOTICE
Scope notice
Exact deliverables and application scope for Identity are confirmed before kickoff.
Purchase costs for fonts, images, photos, stock assets, and other licensed materials may be separate from base production fees.
If commercial fonts or other third-party licenses are required, usage scope and cost are confirmed separately.
Logo Design, Web Design, App UI, Motion Identity, and similar work are provided only when included in the contracted scope.
FAQ
FAQ
Identity and Logo can run together depending on scope. Whether Logo Design is included in a base Identity project is confirmed at quoting.
Yes. We can keep the logo and build color, typography, and graphic systems around it.
Possible — but if direction is unclear, we may recommend Brand Strategy first.
Yes. Naming → Identity → Logo → Digital can connect as one flow.
Yes — especially Identity systems built for repeated use across web and app.
Social Media System or templates can be added depending on scope.
Base Visual Identity usage guidelines are included. Fuller Brand Guidelines can expand as separate scope.
Paid fonts or other licensed assets may incur separate license costs.
Revision rounds are set in advance based on scope and quote.
Formats depend on project scope and are confirmed before contract.
START A PROJECT
So the brand gets clearer
the more it repeats.
Beyond one logo — we build a visual system so the brand is remembered with the same look and impression across web, app, content, and new products.