COMPLEX FLOW
Many features — hard to use.
Too many steps to reach a goal, or unclear what to do next.
NEWON STUDIO · DIGITAL APP UI/UX
Not just screens —
flows people keep coming back to.
We design the full experience — from first launch through understanding core features, repeat use, and completing key actions.
Information architecture, user flows, screen priority, states, interaction, and a design system come together so complex features feel intuitive.
Not pretty screens alone —
designing how the product is actually used.
OVERVIEW
A strong app is not the one with the most features —
it is the one where the next action feels obvious.
Apps connect signup, explore, input, save, pay, notify, settings — many actions in one product.
A little extra friction and people miss features or drop off mid-flow.
Strong App UI/UX is less about one perfect screen and more about how flows and product structure connect.
Newon App UI/UX analyzes product goals and user behavior, then connects feature structure, screen flow, interaction, states, and a design system into a usable, scalable product experience.
We design for products used with fingers. Haptics and similar cues depend on development scope and platform.
- Tap Area
- Thumb Reach
- Swipe
- Bottom Navigation
- Bottom Sheet
- Modal
- Keyboard
- Form Input
- Gesture
- Pull to Refresh
- Haptic Direction
- Scroll
- Sticky Action
- Safe Area
PROBLEMS
App UI/UX helps in situations like these.
HIGH DROP-OFF
People leave mid-flow.
Signup, onboarding, input, or checkout keeps losing users.
NO STRUCTURE
Features exist, but product structure does not.
Screens and features pile up until IA and navigation get messy.
INCONSISTENT UI
Design and behavior change per screen.
Buttons, inputs, cards, and modals look and act differently everywhere.
NEW PRODUCT
There is an idea — but not yet a product experience.
Concept and features are set; turning them into usable screens is hard.
REDESIGN
The existing app needs redesign.
Usability issues, weak conversion, dated UI, or growth force a structural reset.
SCALING PRODUCT
Features keep growing.
New screens break structure and design consistency.
NO DESIGN SYSTEM
Every build invents screens again.
No reusable UI rules — slow development and maintenance.
PRODUCT DESIGN PRINCIPLES
Principles behind a strong app experience.
INTUITIVE
Intuitive
People should anticipate the next action without instructions.
EFFICIENT
Efficient
Remove unnecessary steps between people and their goals.
CONSISTENT
Consistent
The same action should work the same way across the app.
ACCESSIBLE
Accessible
Readability, touch targets, contrast, and basic accessibility matter.
FEEDBACK
Feedback
Loading, success, error, and related states respond to user actions.
SCALABLE
Scalable
Structure should hold as features and screens grow.
PLATFORM-AWARE
Platform-aware
We consider iOS and Android patterns and baseline guidelines — without claiming 100% guideline compliance.
GOAL-ORIENTED
Goal-oriented
Every screen and feature should connect to core user actions and business goals.
WHO IT'S FOR
Built for products like these.
- 01
New mobile apps
- 02
Startup MVPs
- 03
SaaS / AI services
- 04
Community apps
- 05
Productivity apps
- 06
Commerce / booking services
- 07
Existing app redesigns
- 08
Products preparing to scale features
- 09
Apps that need a design system
- 10
iOS / Android apps
- 11
Services that need simpler complex flows
WHAT WE DO
Work we run on this project.
PRODUCT UNDERSTANDING
Product understanding
Purpose, core features, users, and business goals.
FEATURE STRUCTURE
Feature structure
Prioritize features and how they relate.
INFORMATION ARCHITECTURE
Information architecture
How features and content should connect.
USER FLOW
User flow
Signup, explore, create, checkout, and other core paths.
WIREFRAME
Wireframe
Structure layout and content priority before visual UI.
UI DESIGN
UI design
Real app screens that reflect brand and product character.
INTERACTION DESIGN
Interaction design
Tap, swipe, scroll, modal, bottom sheet, transition, and related responses.
STATE DESIGN
State design
Loading, empty, error, success, disabled, and other real-product states.
PROTOTYPE
Prototype
Connect key flows so they can be walked through like use.
DESIGN SYSTEM
Basic design system
Baseline rules for color, type, buttons, inputs, cards, and related UI.
HANDOFF
Handoff
Package structure, components, and behavior criteria for implementation.
KEY FLOWS
Design the core flows first.
We select the flows each project needs. Not every item below is included in the basic scope.
ONBOARDING
Onboarding
Connect value understanding to first use.
SIGN UP / LOGIN
Sign up / login
Ask only what is needed — reduce entry friction.
HOME
Home
Prioritize what people check or act on most often.
DISCOVERY
Discovery
Help people find content, products, people, or features efficiently.
CREATION
Creation / input
Simplify writing, logging, registering, uploading step by step.
CHECKOUT
Checkout
Make price, choice, confirm, and pay clear.
RESULT
Result
Show outcomes of user actions clearly.
RETENTION
Retention
Support return use with history, alerts, saves, progress, and related cues.
Required flow scope is confirmed at quoting.
APPROACH · UI SYSTEM
New products, redesigns,
and reusable UI rules.
Full redesigns and focused flow or feature improvements are both possible by scope.
Depending on scale, you may receive a Basic UI System for core screens — not necessarily a full design system.
Early products can prioritize the minimum flow that delivers core value. Newon does not guarantee business success or product-market fit.
NEW PRODUCT
Turn ideas and feature needs into usable app structure and screens.
REDESIGN
Analyze existing problems and improve IA, flows, UI, and key states.
MVP DESIGN
PRODUCT IDEA → CORE PROBLEM → MUST-HAVE FEATURES → CORE FLOW → MVP UI → TEST → ITERATE
Prioritize the minimum flow that delivers core value.
COLOR
Color tokens
Primary / secondary / semantic / background baselines.
TYPOGRAPHY
Typography
Heading / body / label / caption structure.
BUTTON
Buttons
Primary / secondary / text / disabled priority.
INPUT
Form components
Inputs, dropdowns, checkboxes, and related fields.
COMPONENT
Reusable components
Cards, lists, modals, tabs, navigation, and related patterns.
STATE
Component states
Default / pressed / selected / disabled / error.
SPACING
Spacing & layout
Baseline spacing and placement rules across screens.
STATES · AI UX
Real products are more
than the happy path.
Strong product experience includes empty, failure, and waiting — not only the default path.
For AI features, prompt input, generating, results, regenerate, errors, limits, and trust notices can be designed as product UX — selected by real product structure, not a one-size checklist.
UX details (navigation, search, filter, form, toast, deep link, and more) are reviewed only as needed — not promised as an unlimited basic package.
DEFAULT
Default state
LOADING
Loading data
EMPTY
No content yet
ERROR
Something went wrong
SUCCESS
Action completed
DISABLED
Unavailable
OFFLINE
No network — when the project needs it
PERMISSION
Camera, notification, location, and related permission states
PROMPT INPUT
AI — make it clear what to enter.
GENERATING
AI — loading / progress while generating.
RESULT
AI — make long results readable.
REGENERATE
AI — regenerate or change conditions.
AI ERROR
AI — recover from failed responses and network errors.
LIMIT
AI — free limits, credits, or usage caps.
TRUST
AI — limits of results, references, and needed notices.
Exact state, AI UX, and detail UX scope is confirmed at quoting. This is UX condition design — not implementing application code logic. Examples: logged out → signup flow / no data → empty + first-action CTA / success → success feedback / error → error + recovery / canceling critical work → confirmation when needed.
WHAT'S INCLUDED
Included in the basic scope.
Exact screen count, flow count, state count, and deliverables depend on project scale.
- Product / Feature Review
- Information Architecture
- Core User Flow
- Key Wireframes
- Core Screen UI Design
- Basic Interaction Direction
- Key Screen States
- Basic Responsive / Device Consideration
- Basic Prototype
- Basic UI Component System
- Design Handoff
DELIVERABLES
What you receive at the end.
Actual deliverables may vary with project scope.
PRODUCT STRUCTURE
Information Architecture — how features and content connect.
USER FLOWS
User Flow — paths to core goals.
WIREFRAMES
Wireframes — structure and hierarchy for key screens.
UI SCREENS
App UI Design — core screens in project scope.
SCREEN STATES
State Design — loading / empty / error / success and related states as needed.
PROTOTYPE
Prototype — a basic prototype for core flows.
UI COMPONENTS
Basic UI System — reusable components and styles.
HANDOFF
Design Handoff — baseline structure and criteria for build.
PROCESS
How the project runs.
DISCOVER
Understand the product
Business, product, users, and core features.DEFINE
Define features
Must-haves and priorities.STRUCTURE
Product structure
Information architecture and navigation.FLOW
User flow
Core actions and screen movement.WIREFRAME
Screen structure
Content and feature priority.DESIGN
UI design
Screens that reflect brand and usability.PROTOTYPE
Validate interaction
Connect key flows and walk through use.SYSTEMIZE
Systemize UI
Reusable components and baseline rules.HANDOFF
Handoff
Package design structure and criteria for build.
CORE USER JOURNEY
People experience a journey,
not isolated screens.
We do not design screens in isolation. We design one experience from first entry through core use and return.
DISCOVER
First encounter with the app
ONBOARD
Understand the service and core value
SET UP
Sign up / basic setup
USE
Use core features
COMPLETE
Achieve the main user goal
RETURN
Form a reason to come back
BEFORE → AFTER
What changes when product experience is clarified.
BEFORE
Hard to find features
Too many steps to core tasks
Different UI per screen
Missing error / empty states
Structure breaks as features grow
Every build redesigns screens from scratch
AFTER
Clear information architecture
Short, natural core flows
Consistent UI patterns
Experience designed with key states
Scalable product structure
Reusable component system
SCOPE DIFFERENCE
Design vs development,
and Web vs App, are different scopes.
Projects may run UI/UX design only, or Design + Development together. Whether development is included is always clarified separately at quoting.
Web and App both involve UX, but environments and core action structures differ — so the approach follows the project goal.
APP UI/UX
Product structure, user flows, screens, states, and interaction.
APP DEVELOPMENT
Implement so the product runs on iOS / Android.
WEB DESIGN
Web experience centered on exploration, content, and conversion.
APP UI/UX (PRODUCT)
Product experience centered on repeat actions, feature execution, states, and interaction.
Studio App UI/UX starting price is design only. Live app implementation continues through Newon Business with a separate quote.
TIMELINE
Estimated timeline
A basic-scope project typically runs about 3–6 weeks.
Actual timing depends on screen count, feature count, flow complexity, platforms, states, prototype level, design-system scope, and feedback cadence.
PROJECT SCOPE
Starting price and basic scope
APP UI/UX
From ₩800,000
Shown price is a starting point for basic scope.
Final quotes shift with screen count, feature count, flow complexity, platforms, states, prototype level, and design-system scope.
Basic scope
- Product Review
- Information Architecture
- User Flow
- Wireframe
- UI Design
- State Design
- Prototype
- Basic UI System
- Handoff
OPTIONAL
Available when needed — not in the basic price by default.
These items are outside the base scope. Add them only when needed.
- Product Strategy
- UX Research
- User Interview
- Competitive Review
- Brand Strategy
- Visual Identity
- Logo Design
- Advanced Prototype
- Full Design System
- Illustration
- Icon System
- Motion / Micro Interaction
- App Icon
- Web Design
- Admin / Dashboard UI
- Development
- App Store Assets
- Usability Testing
DEVELOPMENT
When you need app build after design
Studio App UI/UX is design only — product structure, flows, screens, states, and interaction.
iOS / Android implementation can continue through Newon Business as a separate scope.
PRODUCT CONNECTION
Connect brand
to real product experience.
We connect brand visual language to the screens and features people use every day.
Not only color and typography — navigation, flow, feedback, and state become one coherent product experience.
Strategy → Identity → Web → App → Product System → Experience
0104 05
STRATEGY
Set brand direction and baseline.
02IDENTITY
Build a reusable visual system.
03WEB
Design web experience and conversion structure.
APP
Current service — design product flows and app experience.
PRODUCT
Extend product and digital experience further.
06EXPERIENCE
Continue the brand across digital touchpoints.
IMPORTANT NOTICE
Scope notice
Exact screen count, user flows, states, prototype level, deliverables, and revision scope are confirmed before kickoff.
App UI/UX design and app development may be separate scopes — whether development is included is clarified before contract.
External APIs, payments, maps, login, AI APIs, push notifications, and similar services need separate feasibility and cost review in development scope.
We do not guarantee App Store / Google Play approval, download counts, revenue, conversion, or retention outcomes.
Apple and Google policies and platform guidelines can change — launch-time review may still be required.
FAQ
FAQ
Yes. After clarifying the core problem and features, we can start from information architecture and user flows.
Yes. New products can move from wireframes and UI/UX into a later development phase.
Yes. We review current structure and key flows, then redesign where improvement is needed.
Screen count is set by scope and complexity and defined precisely at quoting — not unlimited.
Yes. Platform scope and platform differences are set before kickoff. We do not claim 100% guideline compliance.
Depending on scope, we can provide a prototype for core user flows.
A basic UI component system may be in scope. A full-scale design system can be a separate scope.
Design + Development is possible by project. Inclusion and technical scope are agreed separately.
When development and launch support are in scope, we can help prepare store submission. Apple or Google approval is not guaranteed.
Competitive review, interviews, and usability testing can be added by scope.
Revision rounds are set in scope and quoting before work starts.
Yes. Beyond the AI feature itself, we can design input, generating wait, results, regenerate, errors, and usage limits by scope.
About 3–6 weeks for basic scope, from ₩800,000. Screen count, complexity, and whether development is included can change the quote.
Web Design centers on exploration, content, and conversion. App UI/UX centers on repeat use, feature execution, states, and interaction.
START A PROJECT
Beyond turning features into screens —
build a product experience people want to use.
We understand core features and user behavior, then design an app experience that flows from first entry through repeat use.