NEW LAUNCH
You are launching a product or service.
You need one focused page before a full website.
NEWON STUDIO · DIGITAL LANDING PAGE
On one page —
make it clear, then make them act.
We design a Landing Page focused on one product, service, campaign, or launch goal — so visitors grasp core value quickly and move to inquire, apply, buy, or download.
Not pretty sections alone —
message order, trust, CTAs, and conversion flow designed as one story.
OVERVIEW
A landing page is short —
so the strategy must be clearer.
A typical website can explain brand and services across many pages. A Landing Page must persuade inside a limited screen.
Visitors judge fit on the first screen, gather more as they scroll, then decide to act.
A strong Landing Page answers the questions below clearly.
Newon Landing Page designs content order and UI structure so the whole page works as one conversion flow.
These six answers should be clear before design begins.
- What do you offer?
- Who is it for?
- Why does it matter?
- What is different?
- Why trust it?
- What should I do now?
PROBLEMS
Landing Page helps in situations like these.
MESSAGE IS UNCLEAR
The offer is hard to explain.
A strong product — but visitors cannot tell what it is on first view.
LOW CONVERSION
Traffic exists, but inquiry or purchase does not follow.
CTA placement, content order, and persuasion structure are unclear.
CAMPAIGN
You need campaign focus.
Event, promo, pre-registration, early access — one goal, one page.
APP LAUNCH
You need app downloads.
Explain value fast and connect to App Store / Google Play.
AD TRAFFIC
You need a page for ad traffic.
Ad message and landing experience must stay consistent.
MVP VALIDATION
You want to validate an idea quickly.
Collect waitlist, inquiry, or signup before full product build.
LANDING PAGE PRINCIPLES
Principles behind a strong Landing Page.
FOCUSED
Focused
One clear primary action — not too many goals on one page.
CLEAR
Clear
Visitors should grasp the core offer in seconds.
RELEVANT
Relevant
Speak directly to visitor problems and needs.
PERSUASIVE
Persuasive
Explain why it matters and what changes — not only feature lists.
TRUSTWORTHY
Trustworthy
Place real proof where needed. We do not invent customers, metrics, or testimonials.
ACTIONABLE
Actionable
CTAs must make the next step obvious.
FAST
Fast
Cut noise — deliver the important message quickly.
MOBILE-FIRST
Mobile-first
Ad and social traffic often arrive on small screens — core message and CTA must stay clear.
WHO IT'S FOR
Built for projects like these.
- 01
New product launches
- 02
New service launches
- 03
App download pages
- 04
Startup MVPs
- 05
SaaS / AI products
- 06
Campaigns
- 07
Ad-dedicated pages
- 08
Pre-registration / waitlist
- 09
Event signup
- 10
B2B inquiry pages
- 11
New feature introductions
- 12
Brands focused on one product or service
WHAT WE DO
Work we run on this project.
GOAL DEFINITION
Conversion goal
Define the primary action — inquire, apply, buy, download, and related goals.
AUDIENCE
Audience
Who visits, what problems they bring, and what they expect.
VALUE PROPOSITION
Value proposition
Clarify the most important value for visitors.
MESSAGE STRUCTURE
Message structure
Order the story so it is easiest to understand.
SECTION PLANNING
Section planning
Compose Hero, Problem, Solution, Feature, Proof, FAQ, CTA as needed.
WIREFRAME
Wireframe
Structure page flow and content hierarchy before visual UI.
UI DESIGN
UI design
Design the Landing Page from brand Identity and message.
CTA DESIGN
CTA structure
Primary and secondary CTA priority, placement, and repetition.
RESPONSIVE DESIGN
Responsive design
Keep message and conversion flow coherent across desktop, tablet, and mobile.
HANDOFF
Handoff
When build follows, package structure and interaction criteria for development.
PAGE STRUCTURE
The right information
in the right order.
Not every section is used on every project. Structure follows the conversion goal.
HERO
First screen
Core value and primary CTA.
PROBLEM
Problem
Visitor pain and friction.
SOLUTION
Solution
How the product or service solves it.
BENEFITS
Benefits
Value to the user — not feature dumps.
FEATURES
Features
Concrete core capabilities.
HOW IT WORKS
How it works
Step-by-step clarity.
SOCIAL PROOF
Social proof
Only real, verifiable customers, cases, quotes, or metrics.
COMPARISON
Comparison
Difference vs alternatives when useful.
PRICING
Pricing
Clear plans when the project needs them.
FAQ
FAQ
Answer last questions before action.
FINAL CTA
Final CTA
Make the next step immediate after reading.
Section composition is confirmed at quoting.
PAGE TYPES · PATHS
Page structure follows the goal.
Types do not share one fixed scope or price — quotes follow project scale.
Ad-dedicated pages can connect AD MESSAGE → LANDING HERO → VALUE → PROOF → CTA. Ad ops and performance optimization are not in the basic service.
Early products can use IDEA → VALUE → LANDING → WAITLIST/INQUIRY → RESPONSE → DECISION. A Landing Page alone does not guarantee market fit, investment, or business success.
PRODUCT LAUNCH
Product launch
Core value and reasons to use a new product or feature.
APP LANDING
App landing
Explain core features and connect to App Store / Google Play.
SERVICE
Service
Explain service, process, and trust — then inquiry.
CAMPAIGN
Campaign
Focus on event, promo, and time-bound messages.
WAITLIST
Waitlist
Capture interest before launch.
EVENT
Event
Event info and signup flow.
B2B LEAD
B2B lead
Help business buyers review key info, then inquire.
MVP VALIDATION
MVP validation
Check interest and demand before full launch.
AD → LANDING
Ad connection
Keep ad promise continuous through Hero and CTA.
COPY DIRECTION
Copy direction
Basic: headline structure, section message direction, CTA copy direction.
Full copywriting, brand voice, sales copy, localization are separate scope.
HERO · CTA · TRUST · MOBILE
First screen, action, trust,
and mobile.
Hero prioritizes WHAT / WHY / ACTION. CTAs separate primary and secondary priority and place by decision stage.
Trust elements only use verifiable information. We do not invent customers, testimonials, metrics, partners, or awards.
On mobile, decisions are faster — prioritize core lines and CTAs. We do not guarantee performance metrics.
WHAT
What do you offer?
WHY
Why should someone use it?
ACTION
What should they do next?
PRIMARY CTA
The main conversion — inquire, start, apply, buy, download, pre-register.
SECONDARY CTA
Secondary actions — learn more, see features, demo, pricing.
HEADLINE
Core message even when people only scan.
SUPPORTING COPY
Context that supports the headline.
USER / CUSTOMER
Real customers or users only.
METRICS / CASE
Real metrics and cases only.
PRODUCT PROOF
Real product screens, features, or outcomes.
SHORTER MESSAGE
Mobile — prioritize core lines.
CLEAR CTA
Mobile — CTAs easy to find and tap.
CONTENT ORDER
Mobile — re-prioritize, do not only shrink.
TOUCH · WEIGHT
Consider touch targets and heavy assets in design.
If a placeholder is needed, it will not look like real customer or metric data.
WHAT'S INCLUDED
Included in the basic scope.
Exact section count, screen count, copywriting scope, and whether development is included vary by project. Full professional copywriting is not automatically included in the basic price.
- Goal Definition
- Basic Audience Review
- Value Proposition Structure
- Message Hierarchy
- Section Planning
- Landing Page Wireframe
- Landing Page UI Design
- CTA Structure
- Responsive Design
- Basic Interaction Direction
- Design Handoff
DELIVERABLES
What you receive at the end.
Actual deliverables may vary with contracted scope.
PAGE STRATEGY
Landing Page Structure — purpose, core message, and content flow.
MESSAGE HIERARCHY
Message Structure — headline, supporting content, CTA hierarchy.
WIREFRAME
Wireframe — content placement and conversion flow.
DESKTOP DESIGN
Desktop UI — finished desktop Landing Page.
MOBILE DESIGN
Responsive UI — responsive screens in project scope, including mobile.
CTA SYSTEM
CTA Structure — primary / secondary priority and placement.
INTERACTION DIRECTION
Basic Interaction — baseline hover, scroll, transition direction as needed.
HANDOFF
Design Handoff — design structure and baseline criteria for build.
PROCESS
How the project runs.
DEFINE
Define the goal
The core action the Landing Page must drive.UNDERSTAND
Understand visitors
Problems and expectations.MESSAGE
Design the message
Value, problem, solution, differentiation.STRUCTURE
Page structure
Order content for effectiveness.WIREFRAME
Screen structure
Hierarchy and CTA placement.DESIGN
UI design
Brand and conversion into real screens.RESPONSIVE
Responsive
Optimize desktop and mobile.REFINE
Refine
Readability, CTAs, flow, consistency.HANDOFF
Handoff
Package design and baseline criteria for build.
CONVERSION FLOW
Even on one page,
people decide in stages.
A Landing Page is not a stack of sections — content follows visitor decision order.
ATTENTION
Capture attention
UNDERSTAND
Understand the offer
RELATE
Connect to their problem
TRUST
Find reasons to believe
DESIRE
Feel the value of using it
ACT
Inquire / apply / buy / download
BEFORE → AFTER
What changes when the Landing Page is clarified.
BEFORE
Unclear offer on first screen
Long feature dumps
Primary CTA hard to find
Mixed information order
Ad message and page content mismatch
Mobile feels long and complex
AFTER
Clear value proposition
Problem → solution → value story
Prioritized CTAs
Content ordered for decisions
Campaign-aligned messaging
Structure that is fast to understand on mobile
SCOPE DIFFERENCE
Landing Page vs Web Design,
and design vs development, differ.
Landing Page fits one clear goal — launch, campaign, ads, pre-registration. Web Design fits a full site with many menus and content.
Projects may run Design only or Design + Development. Development, server, domain, forms, CMS, and analytics inclusion are separated at quoting.
LANDING PAGE
A single page focused on one conversion goal for a product, service, or campaign.
WEB DESIGN
Website structure and experience across multiple pages and content.
LANDING PAGE DESIGN
Content structure, UX, UI, responsive screens, and CTA flow.
DEVELOPMENT
Implement and deploy so the page runs in the browser.
Studio Landing Page starting price is design only. Live build continues through Newon Business Landing with a separate quote.
TIMELINE
Estimated timeline
A basic-scope project typically runs about 1–3 weeks.
Actual timing depends on page length, section count, content volume, custom UI, interaction, copywriting scope, and feedback cadence.
PROJECT SCOPE
Starting price and basic scope
LANDING PAGE
From ₩400,000
Shown price is a starting point for basic scope.
Final quotes shift with page length, content volume, section count, custom UI, interaction, copywriting, development, and extra features.
Basic scope
- Goal Definition
- Message Structure
- Section Planning
- Wireframe
- UI Design
- CTA Structure
- Responsive Design
- Handoff
OPTIONAL
Available when needed — not in the basic price by default.
These items are outside the base scope. Add them only when needed.
- Brand Strategy
- Naming
- Identity
- Logo Design
- Full Copywriting
- Development
- CMS
- Custom Form
- Analytics Setup
- Conversion Tracking
- SEO Structure
- Motion / Interaction
- Illustration
- Product Mockup
- App Store / Google Play Link Structure
- Multilingual Page
- A/B Test Design Variants
- Additional Landing Pages
- Campaign Assets
DEVELOPMENT
When you need build after design
Studio Landing Page is design only — content structure, UX, UI, responsive screens, and CTA flow.
Live implementation and deploy can continue through Newon Business Landing as a separate scope.
DIGITAL PATH
Connect conversion moments
to digital experience.
Choose Landing Page when one clear goal matters more than a full site.
Web → Landing → App → Product — continue with the Digital service that fits.
0103 04
WEB
Design multi-page web experience.
02APP
Design app product flows and UI/UX.
LANDING
Current service — design a single conversion-focused page.
PRODUCT
Expand into broader product experience.
05STUDIO
Explore Studio services.
IMPORTANT NOTICE
Scope notice
Exact section count, content scope, revision rounds, deliverables, and timeline are confirmed before kickoff.
Landing Page design and development may be separate scopes — whether development is included is clarified at contract.
Third-party costs such as domain, hosting, paid fonts, images, stock assets, external APIs, form services, and analytics tools may apply separately.
We do not guarantee ad performance, conversion rate, revenue, inquiry count, downloads, signups, or SEO rankings.
Testimonials, client logos, usage metrics, and outcomes use only verified real information. A/B test design variants can be produced as design directions — experiment ops and statistical analysis are separate scope.
FAQ
FAQ
Yes. A single Landing Page focused on one product or service is a common project.
Landing Page focuses on one conversion goal. Web Design covers multi-page site experience and content.
Yes. We can explain core value and features and connect to App Store / Google Play.
Yes. Pre-registration and waitlist Landing Pages are possible.
We can design message structure and CTA direction. Full copywriting can be added by scope.
Yes, as Design + Development by project. Inclusion and technical scope are confirmed separately at quoting.
When Responsive is in scope, we consider desktop and mobile together.
Form UX can be designed in the design phase. Live form implementation and data handling are decided in development scope.
Yes. We can align ad message with Hero and CTA. Ad ops and performance optimization are not in basic scope.
We can consider basic content and structure with SEO in mind. Rankings and traffic outcomes are not guaranteed.
By scope, we can produce alternate headline, hero, or CTA design directions. Experiment ops and statistics are separate scope.
Revision rounds are set in quoting and project scope before work starts.
About 1–3 weeks for basic scope, from ₩400,000. Section count, complexity, and whether development is included can change the quote.
START A PROJECT
Put the most important story
on one page.
We design message and visuals as one conversion flow — so visitors understand value quickly, build trust, and choose the next action.