NO LOGO
There is no logo to represent the brand.
Business and product are ready, but no core mark identifies the brand visually.
NEWON STUDIO · BRAND LOGO DESIGN
Recognized at a glance.
Remembered as the brand’s face.
We compress brand strategy and character into their clearest visual form.
Not just a pleasant symbol — a Logo System that makes the brand identifiable and memorable.
From tiny icons to large screens, we design form, structure, proportion, and usage so the mark works across web, app, social, and more.
OVERVIEW
A strong logo lets people
recognize the brand without explanation.
A logo is one of the most repeated visual assets where brand meets people.
It appears across websites, app icons, social profiles, products, ads, and documents — forming memory through repetition.
A strong logo is not only a distinctive shape. It should express brand character, stay memorable, work across sizes and contexts, and remain usable over time.
Newon Logo Design builds the core mark and a practical Logo System from brand strategy and Identity.
PROBLEMS
Logo Design helps in situations like these.
GENERIC
The current logo is too ordinary.
It blends with other brands or fails to make distinctive memory.
DOESN'T SCALE
It fails when small.
Fine on large screens, but form breaks in app icons, mobile, and tiny digital use.
OUTDATED
Logo and brand no longer match.
Business, audience, or direction moved on — the mark still looks like the past.
INCONSISTENT
The logo changes every time it is used.
Color, proportion, placement, and versions are undefined.
EXPANSION
The brand appears in more places.
App, web, social, ads, documents, and product need a Logo System.
LOGO PRINCIPLES
How we judge a strong logo.
DISTINCTIVE
Distinctive
Can it stand apart among competitors?
MEMORABLE
Memorable
Can people recall form and impression without long explanation?
SIMPLE
Clear
Is the core form clear — not unnecessarily complex?
SCALABLE
Scalable
Does it work from app icons to large screens and print?
VERSATILE
Versatile
Does it stay stable across digital, print, mono, and varied backgrounds?
RELEVANT
Relevant
Does it fit brand strategy and character — not just a trend?
TIMELESS
Timeless
Can it last without leaning too hard on short-lived design fashion?
WHO IT'S FOR
Built for brands like these.
- 01
New brands
- 02
Startups
- 03
Apps / SaaS / AI services
- 04
Digital products
- 05
Brands without a logo yet
- 06
Brands improving an existing logo
- 07
Companies in a rebrand
- 08
New product or service brands
- 09
Brands expanding across channels
WHAT WE DO
Work we run on this project.
BRAND REVIEW
Brand understanding
Strategy, product, audience, market, and existing visual assets.
LOGO DIRECTION
Logo direction
Define character and visual direction for the mark.
REFERENCE & CONTEXT
Market context
Review category and competitor visual patterns for differentiation.
CONCEPT DEVELOPMENT
Concept development
Turn core brand ideas into form and visual concepts.
FORM EXPLORATION
Form exploration
Explore structures and forms to find the strongest direction.
LOGO DESIGN
Logo design
Develop the chosen concept into a production-ready logo.
VARIATION SYSTEM
Variation system
Build versions needed for different spaces and contexts.
USAGE REVIEW
Usage review
Check performance on web, mobile, app icon, social, and related contexts.
FINALIZATION
Finalization
Lock the logo, basic usage rules, and required files.
LOGO TYPES
Choose the form
that fits the brand.
We do not build every type on every project. We choose forms that fit brand strategy and usage contexts.
WORDMARK
Wordmark
A logo built primarily from typography of the brand name.
LETTERMARK
Lettermark
Uses initials or selected characters.
SYMBOL
Symbol
Expresses the brand as an independent graphic form.
COMBINATION
Combination
Uses wordmark and symbol together.
EMBLEM
Emblem
Combines text and graphic inside one structure.
RESPONSIVE LOGO
Responsive logo system
Complexity or composition shifts with space and size.
Project scope selects among Wordmark, Lettermark, Symbol, Combination, Emblem, and Responsive Logo System as needed.
LOGO SYSTEM
Not one mark —
a system you can use.
We design the structure needed so the finished logo stays stable across environments.
PRIMARY LOGO
The default representative logo.
SECONDARY LOGO
A supporting version for ratios or contexts where Primary is awkward.
SYMBOL / MARK
When needed, a core graphic that identifies the brand in small spaces.
WORDMARK
A name-centered logo form.
MONOCHROME
Versions that work in single-color contexts.
RESPONSIVE VARIANTS
When needed, variants defined by size and usage context.
Exact system makeup depends on project scope.
DIGITAL-FIRST CHECK
We check whether it works
in real digital contexts.
Because Newon Studio also works on apps and web products, we review how the logo behaves on real screens.
APP ICON
Identifiable as a small mobile icon?
FAVICON
Core form holds at very small sizes?
WEBSITE
Natural in headers, footers, and other web contexts?
MOBILE
Form and letterforms hold on small mobile screens?
SOCIAL
Easy to distinguish on social profiles and content?
DARK / LIGHT
Works on both light and dark backgrounds?
WHAT'S INCLUDED
Included in the base scope.
Exact scope is confirmed at quoting for each project.
- Brand Review
- Logo Direction
- Concept Development
- Logo Exploration
- Primary Logo
- Basic Logo Variations
- Basic Color Versions
- Basic Digital Usage Review
- Basic Logo Usage Guide
- Final Logo Files
DELIVERABLES
What you receive
at delivery.
Delivered within agreed scope. Exact file formats depend on project scope and are confirmed before contract.
PRIMARY LOGO
Primary Logo — the brand’s representative logo.
LOGO VARIATIONS
Logo Variations — basic variants for needed contexts.
COLOR VERSIONS
Color Versions — base color / black / white and related versions as needed.
LOGO MARK
Logo Mark — symbol or standalone mark when included in scope.
USAGE RULES
Basic Usage Rules — principles for consistent logo use.
CLEAR SPACE
Clear Space — basic spacing around the logo.
MINIMUM SIZE
Minimum Size — base minimum size for readability and recognition.
FINAL FILES
Final Files — practical formats based on contracted scope.
PROCESS
How the project runs.
DISCOVER
Brand understanding
Strategy, product, audience, and required usage contexts.DEFINE
Define direction
Character and design criteria for the logo.CONCEPT
Concept
Turn core brand ideas into visual concepts.EXPLORE
Explore
Search forms and structures for the right direction.DESIGN
Design
Refine the chosen direction into a real logo.TEST
Test
Check small sizes, web, mobile, and varied backgrounds.REFINE
Refine
Final adjustments to form, proportion, balance, and detail.DELIVER
Deliver
Hand over the Logo System, basic usage rules, and final files.
CONCEPT → SYSTEM
From idea
to brand asset.
Logo work is not drawing a pretty shape from day one. It starts from brand idea and becomes a usable system.
BRAND IDEA
Brand idea
VISUAL CONCEPT
Visual concept
FORM EXPLORATION
Form exploration
PRIMARY LOGO
Primary logo
VARIATIONS
Variations
USAGE RULES
Usage rules
APPLICATION
Real-world application
BEFORE → AFTER
What changes
with a Logo System.
BEFORE
Only one logo version
Hard to recognize on small screens
Colors changed ad hoc
Readability drops by background
No usage criteria
AFTER
Clear Primary Logo
Context-ready Logo Variations
Basic Color Versions
Considered for tiny digital use
Reusable basic Usage Rules
LOGO vs IDENTITY
Logo and Identity
are not the same.
Logo-only projects are possible. When full visual consistency is needed, Identity can run together.
LOGO
The core visual asset that makes the brand quickly identifiable.
IDENTITY
The broader visual language — including logo, color, typography, graphic, and imagery.
TIMELINE
Estimated timeline
A basic project usually runs about 2–3 weeks.
Timing shifts with brand scale, concept exploration, needed versions, and revision rounds.
PROJECT START
Kickoff
DISCOVER
Brand understanding
CONCEPT
Concept and form
DESIGN
Logo design
FINAL DELIVERY
Files and guide
PROJECT SCOPE
Timeline and starting price.
Logo Design
From ₩400,000
Listed amount is a starting price for base scope. Final quotes may change with brand scale, concept exploration, needed versions, revision rounds, application scope, and extra deliverables.
Base scope: Brand Review → Direction → Concept → Exploration → Logo Design → Variations → Usage Guide → Final Files
What affects the quote
- Brand / product complexity
- Concept exploration scope
- Logo System scope
- Needed variations
- Revision rounds
- Application design
- Extra assets (e.g. app icon)
- Identity linkage
- Extended guidelines
SCOPED SEPARATELY
Add when you need more.
These items are outside the base scope. Add them only when needed.
- Brand Strategy
- Naming
- Visual Identity
- Extended Brand Guidelines
- App Icon
- Icon System
- Social Media Assets
- Business Card
- Presentation Template
- Web Design
- App / Product UI
- Motion Logo
- Additional Application Design
BRAND SYSTEM
Connect it as
one brand.
A logo is not an isolated graphic. It compresses strategy and Identity, then becomes a repeated asset across web, app, and brand experience.
Strategy → Naming → Identity → Logo → Digital → Experience
0104 05
STRATEGY
Set brand direction and baseline.
02NAMING
Design the name the brand will be remembered by.
03IDENTITY
Build a reusable visual system.
LOGO
Current service — design the core mark and Logo System.
DIGITAL
Extend the brand into web and app.
IMPORTANT NOTICE
Scope and rights notice
Exact deliverables, revision scope, file formats, and timeline are confirmed before kickoff.
Usage rights for the selected contracted logo follow the project agreement.
Rights to concepts, drafts, and designs proposed but not selected follow the project agreement unless otherwise agreed.
Paid fonts, images, or other third-party licensed assets may carry separate cost and usage terms.
Newon does not legally guarantee trademark registrability or clearance against third-party marks. Before final use or trademark filing, we recommend separate review by a patent attorney or qualified specialist.
FAQ
FAQ
Directions and concept count follow project scope. We prioritize exploring and developing the right brand direction over a long raw pile of drafts.
Yes. If Naming or Brand Strategy is already clear, Logo Design can run on its own.
Possible — but if the name is not locked, we may recommend Naming first.
Logo Design builds the core identifying asset. Identity builds the broader visual system — color, typography, graphic language, and more.
Yes. App Icon can be added with Logo Design depending on scope.
Yes. We review current assets and change scope, then decide refinement or rebrand direction.
Yes. Korean, English, or combined approaches depending on brand and project direction.
Revision rounds are set in advance at quoting based on scope.
Final formats are decided in advance based on usage needs and project scope.
Newon does not legally guarantee trademark registrability. For filing or rights review, consult a qualified specialist separately.
Yes. After Logo or Identity, Digital services can extend brand experience into web and app.
START A PROJECT
Make the brand memorable
in its most compressed form.
We put strategy and character into one form — then design a Logo System reusable from tiny app icons to web and other brand touchpoints.