CHARACTER IDEA ONLY
Idea exists but isn’t shaped.
NEWON STUDIO · IP CHARACTER LAB
Find IP potential in a small character idea.
We design personality, role, visuals, and a basic world — then experiment how it can grow into digital content and brand assets. Experimental scope — inquiry and project work are available.
OVERVIEW
Experiment IP potential
from a small idea.
Character Lab is Experimental · Available — we design concept, personality, visuals, expressions, and a basic world, then test expansion into digital content and brand assets.
This is not a finished commercial IP licensing or large character business offering — inquiry and project work are still available.
PROBLEMS
Situations where this helps.
NO USAGE PATH
Unclear where the character lives.
BRAND MASCOT
Need a brand mascot direction.
NO SYSTEM
No expression, pose, or voice rules.
LOGO CONFUSION
Logo and character roles are mixed.
ONE-OFF ART
One illustration — hard to reuse across situations.
CHARACTER FOUNDATION
The baseline axes
that define a character.
Not only looks — we define Role through Relationship together.
ROLE
Role
PERSONALITY
Personality
MOTIVATION
Motivation
BEHAVIOR
Behavior
VOICE
Voice
RELATIONSHIP
Relationship with users
WHO IT'S FOR
Teams and brands this fits.
- 01
Character IP exploration
- 02
Brand mascot experiments
- 03
Early content/game characters
- 04
Pre-sticker/merch stage
WHAT WE DO
Work we run on this project.
CHARACTER CONCEPT
Define the character concept.
PERSONALITY
Shape personality and role.
VISUAL DIRECTION
Design visual direction.
EXPRESSION STUDY
Study expressions.
WORLD SETTING
Outline a basic world.
USAGE DIRECTION
Suggest digital usage directions.
CHARACTER ROLE
Choose the role
that fits the project goal.
We do not use every role at once — we pick what fits the purpose.
MASCOT
Brand representative
GUIDE
Guide / onboarding
COMPANION
Companion / relationship
NARRATOR
Storytelling
REWARD
Reward / achievement
COMMUNITY
Community symbol
CHARACTER DESIGN SYSTEM
Visual rules
you can reuse.
From silhouette to scale — a character design system.
SILHOUETTE
Silhouette
PROPORTION
Proportion
FACE
Face
COLOR
Color
SIGNATURE DETAIL
Signature detail
SHAPE LANGUAGE
Shape language
SCALE
Scale
EXPRESSION SYSTEM
Define the range
of expressions.
The number of expressions delivered is set by quote.
HAPPY
Happy
EXCITED
Excited
CURIOUS
Curious
FOCUSED
Focused
SURPRISED
Surprised
CONFUSED
Confused
SAD
Sad
ANGRY
Angry
PROUD
Proud
TIRED
Tired
WHAT'S INCLUDED
Included in the base scope.
- Character Concept
- Personality
- Role
- Visual Direction
- Expression Study
- Basic World Setting
- Digital Usage Direction
DELIVERABLES
What you receive at delivery.
Based on agreed scope — details may adjust with project scale.
Character Concept Sheet
Personality Profile
Visual Direction
Expression Set
Basic World Guide
Usage Concept
PROCESS
How the project runs.
EXPLORE
Explore potential
CONCEPT
Concept
CHARACTER
Character
EXPRESSIONS
Expressions
WORLD
World
TEST
Usage tests
POSE SYSTEM
Define pose range
by situation.
Pose count is agreed per project.
STANDING
Standing
SITTING
Sitting
WALKING
Walking
WAVING
Waving
THINKING
Thinking
WORKING
Working
CELEBRATING
Celebrating
REACTION
Reaction
HOLDING OBJECT
Holding object
CHARACTER VOICE · DIGITAL
Voice and product UX
can carry the character too.
We can define tone, word choice, sentence style, and reactions — including success / error / guide moments. Digital character roles can also cover onboarding, empty state, loading, error, success, achievement, guide, and notification.
CHARACTER VOICE
Tone · Word Choice · Sentence Style · Reaction
DIGITAL CHARACTER
Onboarding · Empty · Loading · Error · Success · Achievement · Guide · Notification
CHARACTER vs LOGO / ILLUSTRATION
Different starting points
than logo or illustration.
Logo identifies the brand. Character builds personality and user relationship. Illustration is a single scene asset. Character is a reusable system of personality, expression, pose, and rules.
LOGO
Brand identification.
CHARACTER
Personality and user relationship — a reusable system.
ILLUSTRATION
A single result for a specific scene.
CHARACTER RIGHTS — copyright, usage, merchandise, modification, and commercial usage are set by contract. We do not claim blanket assignment.
TIMELINE & PRICE
Timeline and starting price.
CHARACTER LAB
From ₩500,000
Listed amounts are starting prices for a basic scope. Final quotes may vary with project scale, production scope, deliverable count, and requirements.
PRICING FACTORS
- Character/world depth
- Expression/variant count
- Experiment scope
- Expansion review
- Follow-on production
OPTIONAL / ADDITIONAL SCOPE
Optional add-ons when needed.
These items are outside the base scope. Add them only when needed.
- Extended Expression Set
- Sticker Concept
- Merch Mockup
- Experimental IP (custom)
Notice
Character Lab is Experimental · Available — early character concept and IP exploration, not a full licensing agency or finished IP business offering.
Copyright, usage, merchandise, modification, and commercial rights are set by contract. We do not assert blanket assignment.
FAQ
FAQ
Yes — Experimental · Available. Inquiry and project work are open.
No — an experimental client service for early character concept and IP potential.
Digital Stickers is Coming Soon. Character Lab explores potential first.
About 2–4 weeks for a basic scope.
Copyright, usage, and merchandising are set by contract — not assumed as blanket assignment.
START A PROJECT
Tell us what your brand and product need.
Even if scope is not final yet — we clarify your stage and goals, then define the Studio work you need.