NO CLEAR STRUCTURE
There is a lot of information — and nowhere clear to start.
Too much content for visitors to grasp the core quickly.
NEWON STUDIO · DIGITAL WEB DESIGN
Beyond a good-looking site.
We design experiences that move people to act.
We turn brand strategy and purpose into a real web touchpoint.
Information architecture, user flow, content hierarchy, responsive experience, and conversion structure are designed together — so visitors understand the brand and reach the action you want.
Not just pretty pages.
A digital experience where brand goals and user goals meet.
OVERVIEW
A website is not a showcase.
It is a place that drives action.
Customers first understand a brand, compare products, build trust, and buy or inquire through the website.
A strong website is not a brochure page.
It must decide what to show first, in what order, where people pause, and where they act.
Newon Web Design connects information architecture, screen flow, visual hierarchy, and conversion structure to brand character and business goals — so the experience actually works.
CTA structure follows visit purpose. We do not emphasize every button — we separate primary and secondary actions so people do not hesitate.
- CONTACT
- START
- SIGN UP
- DOWNLOAD
- PURCHASE
- BOOK
- EXPLORE
PROBLEMS
Web Design helps in situations like these.
LOW CONVERSION
People visit, but they do not act.
Inquiry, purchase, signup, or download never connects naturally.
OUTDATED EXPERIENCE
The site no longer matches the brand.
Brand and product grew — the website stayed in the past.
MOBILE ISSUES
Mobile feels broken.
Desktop is fine, but structure, readability, buttons, and flow fail on mobile.
GENERIC WEBSITE
It looks like every other company site.
Brand differentiation never shows up in the experience.
GROWING BUSINESS
Services and content keep expanding.
Products, features, news, cases, and new pages need a scalable structure.
WEB DESIGN PRINCIPLES
Principles behind a strong web experience.
CLEAR
Clear
Visitors should understand what the brand does in the first few seconds.
INTUITIVE
Intuitive
People should anticipate the next action without reading instructions.
HIERARCHICAL
Hierarchical
Primary and supporting information must be visually distinct.
RESPONSIVE
Responsive
Desktop, tablet, and mobile should feel equally natural.
CONVERSION-ORIENTED
Conversion-oriented
Inquiry, purchase, signup, download — core actions must feel natural.
CONSISTENT
Consistent
Brand color, typography, and graphic language stay coherent across the site.
SCALABLE
Scalable
Structure should hold as pages and content grow.
ACCESSIBLE
Accessible
Readability, contrast, touch targets, and basic accessibility matter.
WHO IT'S FOR
Built for projects like these.
- 01
New company websites
- 02
Startup websites
- 03
SaaS / AI services
- 04
App introduction sites
- 05
Product landing pages
- 06
Existing website renewals
- 07
Portfolios
- 08
Brand renewals that include the web
- 09
Sites that need a better mobile experience
- 10
Services improving inquiry, signup, or purchase conversion
WHAT WE DO
Work we run on this project.
GOAL DEFINITION
Goal definition
Define the site’s primary purpose and the core actions users should take.
AUDIENCE
Audience
Who visits, what they look for, and what information they need.
INFORMATION ARCHITECTURE
Information architecture
Organize pages, menus, and content so people can understand the structure.
USER FLOW
User flow
Design paths from visit to key pages and CTAs.
CONTENT HIERARCHY
Content hierarchy
Prioritize headlines, sections, supporting content, and CTAs.
WIREFRAME
Wireframe
Structure screens and content placement before UI design.
UI DESIGN
Web UI design
Design real web screens from brand Identity.
RESPONSIVE DESIGN
Responsive design
Optimize content and layout for desktop, tablet, and mobile.
INTERACTION DIRECTION
Interaction direction
Define needed basics — hover, transition, navigation, scroll, and related cues.
HANDOFF
Handoff
When implementation follows, package structure and design criteria for developers.
PAGE TYPES
Design the web structure
that fits the project goal.
Not every page type is included in the basic scope. We select the structure the project needs.
LANDING PAGE
Landing page
Focused on one product, campaign, or service — message and conversion.
CORPORATE
Corporate site
Company, business, services, news, and inquiry in a clear system.
PRODUCT
Product / service site
Centered on value, features, pricing, and how to use.
PORTFOLIO
Portfolio
Structure that shows projects, capability, and outcomes.
STARTUP
Startup website
Product story, trust, and communication for customers and investors.
CAMPAIGN
Campaign site
Short-term message and conversion for an event, launch, or promo.
CONTENT
Content-led site
News, blog, insights, resources — built to keep growing.
Required page types and scale are confirmed at quoting.
HOMEPAGE STRUCTURE
Design what the first screen
needs to show.
We do not copy this structure on every project — we reshape it for brand and purpose.
HERO
Deliver what the brand offers as fast as possible.
VALUE
Explain why someone should care.
PRODUCT / SERVICE
Help people understand core products and services.
PROOF
Build trust — outcomes, customers, cases, metrics when real.
DIFFERENTIATION
Show how this choice differs from alternatives.
DETAIL
Features, process, methods, and supporting detail.
CTA
Connect clearly to the next action.
We do not invent metrics, testimonials, or fake proof. Proof sections only use verifiable material.
RESPONSIVE · UX
When the screen gets smaller,
the experience should not.
Responsive design is not shrinking a desktop layout. We design for how people actually read and act on each screen size.
UX items below are not an unlimited basic scope — we review and design the states each project needs.
DESKTOP
Use wide screens to carry structure and brand experience.
TABLET
Keep hierarchy and usability on mid-size screens.
MOBILE
Prioritize core info and CTAs for touch.
NAVIGATION
Clear menus and paths.
CTA PLACEMENT
Primary actions stay visible where needed.
BUTTON HIERARCHY
Primary / secondary button hierarchy.
FORM EXPERIENCE
Clear input and submit flow.
EMPTY / LOADING / ERROR
Empty, loading, and error states.
HOVER · FOCUS
Hover and focus states.
SCROLL · STICKY
Scroll behavior and sticky elements.
MODAL / DRAWER
Modals and drawers when needed.
CONTENT DENSITY
Density and readability.
MOBILE TOUCH AREA
Touch targets and mobile usability.
ACCESSIBILITY BASICS
Contrast, readability, basic accessibility.
We do not promise every state unlimited in the basic price. Needed UX scope is confirmed at quoting.
WHAT'S INCLUDED
Included in the basic scope.
Exact page count, states, and deliverable detail depend on project scope.
- Goal Definition
- Basic User / Audience Review
- Sitemap / Information Architecture
- User Flow
- Content Hierarchy
- Wireframe
- Main Page UI Design
- Responsive Design
- Basic Interaction Direction
- Basic Design Handoff
DELIVERABLES
What you receive at the end.
Actual deliverables may vary with project scope.
SITEMAP
Information Architecture — overall page and content structure.
USER FLOW
User Flow — paths to primary goals.
WIREFRAME
Wireframes — structure and content placement for key pages.
DESKTOP UI
Desktop Design — primary desktop screens.
RESPONSIVE UI
Responsive Design — tablet / mobile-aware layouts.
INTERACTION DIRECTION
Interaction Direction — basic direction for key interactions and states.
DESIGN SPECS
Design Handoff — baseline design criteria and structure for build.
PROCESS
How the project runs.
DISCOVER
Understand goals
Business, brand, audience, and website purpose.STRUCTURE
Structure
Build sitemap and information architecture.FLOW
User flow
Design paths from visit to core actions.WIREFRAME
Screen structure
Set content hierarchy and base layouts.DESIGN
UI design
Turn Identity and UX structure into web screens.RESPONSIVE
Responsive
Optimize for desktop, tablet, and mobile.REFINE
Refine
Check readability, CTAs, interaction, and consistency.HANDOFF
Handoff
Package structure and criteria for design and build.
WEB EXPERIENCE
People experience a flow,
not isolated pages.
We do not design screens in isolation. We design one flow from first visit to final action.
LAND
Arrive on the site
UNDERSTAND
Understand brand and service
EXPLORE
Explore products, features, cases, and detail
TRUST
Confirm trust and differentiation
DECIDE
Judge value for their need
ACT
Inquire / buy / join / download
BEFORE → AFTER
What changes when the web experience is clarified.
BEFORE
Hard to find information
Unclear what the company does on first view
Too many CTAs — unclear what to click
Awkward mobile
Different design per page
Structure breaks as content grows
AFTER
Clear information architecture
Fast brand understanding
Prioritized CTAs
Natural mobile experience
Consistent design system
Scalable content structure
DESIGN vs DEVELOPMENT
Design and development
are different scopes.
Projects may run Design only, or Design + Development together.
Whether development is included in the base price is always clarified at quoting.
WEB DESIGN
Structure, UX, UI, responsive screens, and interaction direction.
WEB DEVELOPMENT
Implementation so it runs in the browser — front-end / back-end / CMS and related build work.
Studio Web Design starting price is design only. Live build continues through Newon Business BUILD (or similar) with a separate quote.
TIMELINE
Estimated timeline
A basic-scope project typically runs about 2–5 weeks.
Actual timing depends on page count, content volume, flow count, custom UI, responsive/interaction scope, and feedback cadence.
PROJECT SCOPE
Starting price and basic scope
WEB DESIGN
From ₩600,000
Shown price is a starting point for basic scope.
Final quotes shift with page count, site scale, content volume, complexity, responsive scope, interaction, extra deliverables, and whether development is included.
Basic scope
- Goal Definition
- Information Architecture
- User Flow
- Wireframe
- UI Design
- Responsive Design
- Basic Interaction
- Handoff
OPTIONAL
Available when needed — not in the basic price by default.
These items are outside the base scope. Add them only when needed.
- Brand Strategy
- Naming
- Visual Identity
- Logo Design
- Copywriting
- Content Strategy
- Development
- CMS
- Motion / Interaction
- Illustration
- Iconography
- Landing Page
- Additional Pages
- Dashboard / Web App
- App UI
- Analytics Setup
- SEO Structure
- Multilingual Structure
DEVELOPMENT
When you need build after design
Studio Web Design is design only — structure, UX, UI, responsive, and interaction direction.
Front-end / back-end / CMS implementation can continue through Newon Business BUILD as a separate scope.
BRAND TO DIGITAL
Connect brand
to real experience.
We connect brand strategy and visual Identity to the web as a live customer touchpoint.
Not only applying color and typography — content structure, navigation, interaction, and CTAs become a brand-fit experience.
Strategy → Naming → Identity → Logo → Web → Product → Experience
0105 06
STRATEGY
Set brand direction and baseline.
02NAMING
Design the name the brand will be remembered by.
03IDENTITY
Build a reusable visual system.
04LOGO
Design the core mark and Logo System.
WEB
Current service — design web experience and conversion structure.
PRODUCT
Extend into product / app UI.
07EXPERIENCE
Continue the brand across digital touchpoints.
IMPORTANT NOTICE
Scope notice
Exact page count, screen count, deliverables, revision scope, and timeline are confirmed before kickoff.
Web Design and Web Development may be separate scopes — whether development is included is clarified before contract.
Third-party costs such as domain, server, hosting, paid plugins, fonts, images, stock assets, and external services may apply separately.
Even when development is included, external services, APIs, and platform policy changes can affect how features are built and what they cost.
We do not guarantee search rankings or traffic. Basic structure that considers SEO is possible; professional SEO operations and traffic outcomes are a separate discipline.
We do not guarantee conversion rate, revenue, or user growth outcomes.
FAQ
FAQ
Yes. Web Design can run alone while your internal team or another developer handles build.
Yes. Scope can be Design + Development. Build is usually quoted separately through Newon Business BUILD or similar.
Yes. We review current IA and usability, then keep what works and improve what does not.
Yes. Single-product, service, or campaign landing pages are possible. If it overlaps Studio Landing Page Design, we guide you to the better fit.
When Responsive Design is in scope, we design for desktop, tablet, and mobile. Exact scope is confirmed at quoting.
We can design content structure and hierarchy. Professional copywriting or full content writing can be added by scope.
Yes. Motion / interaction direction or implementation scope can be added when needed.
We can consider basic information architecture and page structure with SEO in mind. Professional SEO operations, rankings, and traffic outcomes are separate and not guaranteed.
It depends on payment, catalog, order, membership, shipping, and related needs — and on separating design vs development scope.
Yes. We can design multilingual structure based on language count and content management needs.
Revision rounds are set in scope and quoting before work starts.
When development or operations are in scope, maintenance can be discussed as a separate agreement.
About 2–5 weeks for basic scope, from ₩600,000. Page count, complexity, and whether development is included can change the quote.
START A PROJECT
Build a web experience people
can understand — and act on.
Not only making the brand look good — designing a web experience where people grasp what they need and move to the next action.