NEWON STUDIO · CONTENT SOCIAL CONTENT
Build a content structure your brand can speak from consistently.
From channel review to content direction, pillars, formats/templates, and channel guides. Full monthly social management is not included.
OVERVIEW
A content structure
your brand can speak from.
Social Content covers channel review, direction, pillars, templates, copy direction, and channel guide — not one-off posts, but a repeatable content system.
Full monthly social ops is not included — ongoing management is a custom quote.
PROBLEMS
Situations where this helps.
RANDOM POSTS
Different tone and format every post.
NO PILLARS
No baseline for what to say.
TEMPLATE GAP
No templates the team can reuse without a designer.
PLATFORM COPY
Same post pasted across every channel.
NO CTA LOGIC
Forced CTAs on every post.
LAUNCH CHAOS
No social flow before and after launch.
CONTENT SYSTEM
Not one post —
a repeatable structure.
From Brand to Learn, we build a content structure so the team can keep speaking with the same criteria.
BRAND
Brand baseline
GOAL
Content goal
PILLAR
Topic pillars
FORMAT
Formats
MESSAGE
Key message
VISUAL
Visual direction
CTA
Next action
LEARN
Feedback & learning
WHO IT'S FOR
Teams and brands this fits.
- 01
Starting brand social
- 02
Resetting content direction
- 03
Pre-launch social prep
- 04
Teams needing templates/guides
- 05
Teams with in-house designers
WHAT WE DO
Work we run on this project.
CHANNEL REVIEW
Review current channels.
CONTENT DIRECTION
Define content direction.
CONTENT PILLARS
Build content pillars.
FORMAT & TEMPLATE
Design formats and visual templates.
COPY DIRECTION
Set copy direction.
CHANNEL GUIDE
Deliver a channel guide.
CONTENT PILLARS
Topic pillars
your brand can repeat.
Not every brand uses every pillar. We select what fits the project.
BRAND
Brand philosophy & story
PRODUCT
Features & product value
EDUCATION
Information & problem-solving
INSIGHT
Brand point of view
COMMUNITY
Questions & participation
PROOF
Cases & results
BEHIND
Making process
CAMPAIGN
Launch & promotion
Only the pillars needed for the project scope are used.
CONTENT FORMATS
Formats matched
to the goal.
Only the formats needed for the project scope are used.
CAROUSEL
Multi-frame explain / story
SINGLE POST
One-frame key message
SHORT-FORM
Short video content
STORY
Ephemeral, timely content
PRODUCT DEMO
Product use / feature demo
TEXT / INSIGHT
Text-led insight
ANNOUNCEMENT
Announcement / update
CONTENT GOALS
Set the job
each content should do.
Not every post aims at conversion. We choose goals that fit the purpose.
AWARENESS
Presence & impression
EDUCATION
Understanding & learning
CONSIDERATION
Evaluation & comparison
CONVERSION
Action
RETENTION
Ongoing relationship
COMMUNITY
Participation & dialogue
WHAT'S INCLUDED
Included in the base scope.
- Channel Review
- Content Direction
- Content Pillars
- Format Design
- Copy Direction
- Visual Template
- Channel Guide
DELIVERABLES
What you receive at delivery.
Based on agreed scope — details may adjust with project scale.
Content Direction
Content Pillars
Social Templates
Copy Direction
Channel Guide
Sample Contents
PROCESS
How the project runs.
DISCOVER
Brand and channels
DEFINE
Direction and pillars
CREATE
Templates and samples
DELIVER
Hand over guide
LAUNCH CONTENT
Social content flow
before and after launch.
A launch is not one post — we design from Tease through Follow-up.
TEASE
Curiosity & anticipation
INTRODUCE
What it is
EXPLAIN
Value & use
PROVE
Proof & trust
LAUNCH
Launch moment
FOLLOW-UP
What comes next
PLATFORM APPROACH
We do not paste
the same post everywhere.
We adapt format, length, and CTA to how each platform is consumed — Instagram, TikTok, YouTube Shorts, YouTube, LinkedIn, and text-based channels.
VISUAL / SHORT
Instagram · TikTok · YouTube Shorts — short attention, visual-first.
LONG / TEXT
YouTube · LinkedIn · Text channels — explanation, insight, expertise.
SOCIAL CONTENT vs MANAGEMENT
Content system and
monthly ops differ.
Social Content builds strategy, pillars, format, message, design, and templates. Social Management covers posting, comments/DM, scheduling, daily ops, and community. Monthly ops are not base scope.
SOCIAL CONTENT
Strategy · Pillar · Format · Message · Design · Template
SOCIAL MANAGEMENT
Posting · Comments/DM · Scheduling · Daily ops · Community management
CTA SYSTEM — Save, Share, Comment, Follow, Visit, Download, Sign Up, Contact. Chosen by goal; not forced onto every post.
TIMELINE & PRICE
Timeline and starting price.
SOCIAL CONTENT
From ₩300,000
Listed amounts are starting prices for a basic scope. Final quotes may vary with project scale, production scope, deliverable count, and requirements. Social Content starting price covers content direction plus a limited design set — not full monthly social ops. Ongoing monthly management is quoted separately.
PRICING FACTORS
- Channel count
- Template/asset count
- Copy/visual scope
- Campaign duration
- Monthly ops included
OPTIONAL / ADDITIONAL SCOPE
Optional add-ons when needed.
These items are outside the base scope. Add them only when needed.
- MONTHLY CONTENT MANAGEMENT (custom quote)
- Campaign
- Visual Content
Notice
From ₩300,000 covers content strategy plus a limited production set — not full monthly social ops.
Ongoing monthly management is MONTHLY CONTENT MANAGEMENT — custom quote.
FAQ
FAQ
No. Starting price is direction plus limited production; monthly ops are a custom quote.
Samples can be included by scope — count is agreed at kickoff.
About 1–3 weeks for a basic scope.
START A PROJECT
Tell us what your brand and product need.
Even if scope is not final yet — we clarify your stage and goals, then define the Studio work you need.