CONVERSION DROP
Signup, purchase, or inquiry conversion is below expectations.
You need a structured view of where users drop off.
UX AUDITRESEARCH
You see the problems.
Not where to start.
We review core flows and UI — signup, onboarding, purchase, settings, and more. Usability issues, information structure, and conversion or drop-off points are structured into an audit report, issue list, and prioritized action items your team can execute.
OVERVIEW
Improvements are needed.
Priority is not clear.
Conversion, churn, support tickets, review complaints — signals that UX problems exist are often there. What is harder is seeing which flow, UI, or information structure causes the friction.
Teams share opinions that something is awkward, but without classifying issues by core flow and priority, improvement discussions repeat or stall.
UX AUDIT starts by defining scope and core flows. Then we review screens, flows, and information structure, classify issues, and prioritize action items by impact and effort.
PROBLEMS
Helpful when you face these situations.
ONBOARDING FRICTION
Users get stuck in first use or onboarding.
Steps, copy, or UI are unclear or too heavy.
SCATTERED FEEDBACK
Support, reviews, and internal notes exist but issues are not organized.
The same friction repeats without priority.
FLOW COMPLEXITY
Too many steps to complete core tasks.
Navigation or information structure feels confusing.
MOBILE GAP
Mobile or responsive experience underperforms.
Drop-off or error patterns differ from desktop.
PRE-REDESIGN
Before redesign, renewal, or a major feature change,
you need a diagnosis of the current experience.
BEFORE / AFTER
Scattered friction vs
structured fix list
01
BEFORE
- 01
Many ‘this is awkward’ opinions but scattered evidence
- 02
No agreement on which flow is the core problem
- 03
Improvement priority shifts by meeting
- 04
No diagnosis document before redesign or dev
02
AFTER
- 01
Core flows and audit scope defined first
- 02
Flow, UI, and IA issues classified
- 03
Prioritized action items by impact
- 04
Connected to design, dev, and experiment discussions
CAPABILITIES
We structure the audit your experience diagnosis needs.
SCOPE & GOALS
Define audit purpose and core flows.
Connect to conversion, churn, and support goals.
FLOW MAPPING
Map signup, onboarding, purchase, settings, and other key journeys.
Structure steps, branches, and drop-off points.
HEURISTIC REVIEW
Review against usability principles — consistency, feedback, error prevention.
Record issues by screen and flow.
UI & IA REVIEW
Review layout, hierarchy, labels, CTAs, and information structure.
Document cognitive load and confusion points.
FRICTION ANALYSIS
Analyze unnecessary steps, input burden, wait states, and error experiences.
Prioritize friction points.
MOBILE & RESPONSIVE
Audit mobile, tablet, and responsive experience.
Include touch, readability, and navigation issues.
EVIDENCE LINKING
Connect support, reviews, data, and internal feedback to issues.
Document hypotheses and observations together.
ACTION PRIORITY
Rank issues by impact and effort.
Separate quick wins from structural improvements.
USE CASES
Questions we can help answer.
Example audit topics
CONVERSION PATH
Find where signup, purchase, or inquiry paths break.
Structure drop-off and pre-drop screens.
ONBOARDING UX
Review first-use, tutorial, and initial setup.
Identify causes of new-user churn.
CHECKOUT & FORMS
Review input burden, errors, and steps in payment, booking, or inquiry forms.
Surface completion improvements.
NAV & IA
Audit menu, information structure, and navigation paths.
Document findability, duplication, and depth issues.
MOBILE EXPERIENCE
Review mobile-only and responsive UI usability.
Touch targets, readability, scroll issues.
ERROR & EMPTY STATES
Review error, empty, loading, and permission states.
Document exception paths where users get stuck.
PRE-REDESIGN
Diagnose current UX before renewal or rebrand.
Evidence for scope and priority.
POST-LAUNCH REVIEW
Re-audit after launch using conversion, support, and reviews.
Separate quick wins from structural fixes.
EXAMPLE WORKFLOW
From flow definition to action items
DEFINE
Define audit purpose, core flows, and scope.
Clarify what you are trying to improve.
- Goals
- Core flows
- Scope
MAP
Map user journeys and screen flows.
Structure steps, branches, and drop-off points.
- Signup
- Onboarding
- Purchase
REVIEW
Audit flows, UI, and information structure.
Record issues by screen and step.
- Heuristics
- UI
- IA
PRIORITIZE
Rank issues by impact and effort.
Separate quick wins from structural improvements.
- P1
- P2
- P3
DELIVER
Deliver audit report and action items.
Connect to design, dev, and experiment discussions.
- Audit Report
- Issue List
- Action Items
AUDIT INPUTS
We combine the materials and observations your audit needs.
- Core user flows
- Signup & onboarding screens
- Purchase, payment & inquiry flows
- Dashboard, settings & admin UI
- Mobile & responsive UI
- Support & inquiry logs
- App & web review feedback
- Usage & drop-off data
- Internal QA & feedback
- Competitive benchmarks
- Basic accessibility check
- Heatmaps & sessions (if provided)
Actual inputs vary by access (staging, accounts, data) per project.
OUTPUT
Outputs structured for immediate improvement work.
Composition varies by project scope. Below are common items.
Issue classification and priority criteria vary by project goal and scope.
SYNTHESIS
From many screens and notes to actionable issues.
When support logs, reviews, QA notes, and multi-screen audits pile up, we classify, dedupe, and summarize by pattern and priority for faster review.
Extract recurring support and review issues
Classify issues by flow
Draft severity and priority ranking
Separate quick wins from structural fixes
Compare mobile vs desktop findings
Structure audit report and action items
Final interpretation and improvement priority are reviewed with you.
PROJECT SCOPE
How to think about project complexity.
Not a fixed package. Scope is set by audit goal, flow count, and device coverage.
01CORE FLOW AUDIT
- 1–2 core flows
- Desktop or mobile focus
- Issue list + priority
- Summary audit report
- Quick wins proposal
02FULL UX AUDIT
- 3–5 core flows
- Desktop + mobile
- Flow map + issue list
- Priority matrix
- Action items + presentation summary
03CUSTOM AUDIT
- Multiple products or channels
- Data and support-linked analysis
- Accessibility and benchmark inclusion
- Redesign input brief
- DESIGN and BUILD linkage
PROJECT COST
Custom quote per project.
Duration varies by flow count, device coverage, and environment access.
Core Flow Audit
Full UX Audit
Custom Audit
UX AUDIT
From ₩200,000
Final quotes are confirmed after audit goal, scope, and access method.
Pricing factors
- Number of flows auditedCore and secondary journeys
- Screen and feature rangePages and modules
- Desktop and mobile inclusionResponsive coverage
- Environment access (staging, accounts)Staging and accounts
- Data and support linkageQualitative and quantitative
- Deliverable formatReport and matrix
- Presentation or workshopShare and alignment
- Rush timelineDeadline
PROCESS
From scope to delivery.
DISCOVERY
Confirm audit purpose and business context.
Understand conversion, churn, and support concerns.
- Goals
- KPIs
- Stakeholders
SCOPE
Define core flows, screen range, and access method.
Agree staging, accounts, and data scope.
- Flows
- Screens
- Devices
AUDIT
Review flows, UI, and information structure.
Record issues by screen and step.
- Heuristics
- UI
- Mobile
ANALYSIS
Classify, dedupe, and prioritize issues.
Connect impact and implementation effort.
- Classification
- P1–P3
- Quick win
DRAFT
Draft audit report and action items.
Build the skeleton of key findings.
- Summary
- Issues
- Actions
REVIEW
Review key issues and priority together.
Adjust gaps, overload, and feasibility.
- Feedback
- Refinement
- Priority
DELIVER
Deliver final documents and action items.
Connect to design, dev, and experiment next steps.
- Final Report
- Actions
- Next Steps
DELIVERABLES
What you receive when the project completes
We deliver the items below as needed for your scope.
UX Audit Report
Flow Map
Issue List
Priority Matrix
Action Items
Quick Wins Summary
UI & IA Notes
Presentation Summary
Redesign Input Brief (optional)
WHO IT'S FOR
Who it's for
- 01
Product teams improving conversion, churn, or usability
- 02
Teams needing diagnosis before redesign or renewal
- 03
Teams turning support and review feedback into a fix list
- 04
Teams needing evidence for BUILD or DESIGN priority
FAQ
Frequently asked questions
Web, apps, SaaS, commerce, booking, and inquiry flows — depending on goal and accessible scope. We confirm fit before kickoff.
UX AUDIT is expert review (heuristics, flows, UI). User testing can be added or linked with CONSUMER RESEARCH when needed.
UX Audit Report, Issue List, Priority Matrix, Action Items — document and map focused. Presentation summary available when needed.
We prefer the real usage environment when possible. If access is limited, we work within public screens and provided materials.
Yes. Audit results can feed redesign, UI improvements, and BUILD or MVP priority.
UX AUDIT reviews product, screen, and flow usability. For user needs and behavior research, link scope with CONSUMER RESEARCH.
Materials are used only within agreed scope. NDA available when required.
START A PROJECT
Start with a clear
improvement list.
If conversion, churn, or usability is a concern, tell us what flows to audit and how you want findings structured.