TANPA LOGO
Tidak ada logo yang mewakili merek.
Bisnis dan produk sudah siap, tetapi tidak ada tanda inti yang mengidentifikasi merek secara visual.
NEWON STUDIO · BRAND LOGO DESIGN
Dikenali dengan sekilas pandang.
Diingat sebagai wajah merek.
Kami merangkum strategi dan karakter merek menjadi bentuk visual yang paling jelas.
Bukan hanya simbol yang menyenangkan — Sistem Logo yang membuat merek dapat diidentifikasi dan diingat.
Mulai dari ikon kecil hingga layar besar, kami merancang bentuk, struktur, proporsi, dan penggunaan agar tanda tersebut dapat digunakan di web, aplikasi, media sosial, dan lainnya.
OVERVIEW
Logo yang kuat memungkinkan orang
mengenali merek tanpa penjelasan.
Logo adalah salah satu aset visual yang paling sering diulang di mana merek bertemu dengan orang.
Ia muncul di situs web, ikon aplikasi, profil sosial, produk, iklan, dan dokumen — membentuk memori melalui pengulangan.
Logo yang kuat bukan hanya bentuk yang khas. Logo harus mengekspresikan karakter merek, tetap berkesan, bekerja di berbagai ukuran dan konteks, serta tetap dapat digunakan seiring waktu.
Newon Desain Logo membangun ciri inti dan Sistem Logo praktis dari strategi merek dan Identitas.
PROBLEMS
Desain Logo membantu dalam situasi seperti ini.
GENERIK
Logo saat ini terlalu biasa.
Logo ini berpadu dengan merek lain atau gagal menciptakan memori yang khas.
TIDAK SKALA
Gagal saat kecil.
Baik di layar besar, tapi bentuk rusak di ikon aplikasi, mobile, dan penggunaan digital yang kecil.
USANG
Logo dan merek tidak lagi cocok.
Bisnis, audiens, atau arah telah beralih — tanda itu masih tampak seperti masa lalu.
TIDAK KONSISTEN
Logo berubah setiap kali digunakan.
Warna, proporsi, penempatan, dan versi tidak terdefinisi.
EKSPANSI
Merek muncul di lebih banyak tempat.
Aplikasi, web, sosial, iklan, dokumen, dan produk memerlukan Sistem Logo.
LOGO PRINCIPLES
How we judge a strong logo.
DISTINCTIVE
Distinctive
Can it stand apart among competitors?
MEMORABLE
Memorable
Can people recall form and impression without long explanation?
SIMPLE
Clear
Is the core form clear — not unnecessarily complex?
SCALABLE
Scalable
Does it work from app icons to large screens and print?
VERSATILE
Versatile
Does it stay stable across digital, print, mono, and varied backgrounds?
RELEVANT
Relevant
Does it fit brand strategy and character — not just a trend?
TIMELESS
Timeless
Can it last without leaning too hard on short-lived design fashion?
WHO IT'S FOR
Dibuat untuk merek seperti ini.
- 01
New brands
- 02
Startups
- 03
Apps / SaaS / AI services
- 04
Digital products
- 05
Brands without a logo yet
- 06
Brands improving an existing logo
- 07
Companies in a rebrand
- 08
New product or service brands
- 09
Brands expanding across channels
WHAT WE DO
Pekerjaan yang kami jalankan pada proyek ini.
TINJAUAN MEREK
Pemahaman merek
Strategi, produk, audiens, pasar, dan aset visual yang ada.
ARAHAN LOGO
Arahan logo
Menetapkan karakter dan arah visual untuk tanda.
REFERENSI & KONTEXT
Konteks pasar
Meninjau kategori dan pola visual pesaing untuk diferensiasi.
PENGEMBANGAN KONSEP
Pengembangan konsep
Mengubah ide inti merek menjadi bentuk dan konsep visual.
PENJELAJAHAN BENTUK
Penjelajahan bentuk
Menjelajahi struktur dan bentuk untuk menemukan arah yang paling kuat.
DESAIN LOGO
Desain logo
Mengembangkan konsep yang dipilih menjadi logo siap produksi.
SISTEM VARIASI
Sistem variasi
Membuat versi yang diperlukan untuk ruang dan konteks yang berbeda.
TINJAUAN PENGGUNAAN
Tinjauan penggunaan
Memeriksa kinerja di web, seluler, ikon aplikasi, sosial, dan konteks terkait.
FINALISASI
Finalisasi
Mengunci logo, aturan penggunaan dasar, dan file yang diperlukan.
LOGO TYPES
Choose the form
that fits the brand.
We do not build every type on every project. We choose forms that fit brand strategy and usage contexts.
WORDMARK
Wordmark
A logo built primarily from typography of the brand name.
LETTERMARK
Lettermark
Uses initials or selected characters.
SYMBOL
Symbol
Expresses the brand as an independent graphic form.
COMBINATION
Combination
Uses wordmark and symbol together.
EMBLEM
Emblem
Combines text and graphic inside one structure.
RESPONSIVE LOGO
Responsive logo system
Complexity or composition shifts with space and size.
Project scope selects among Wordmark, Lettermark, Symbol, Combination, Emblem, and Responsive Logo System as needed.
LOGO SYSTEM
Bukan hanya satu tanda —
sistem yang bisa Anda gunakan.
We design the structure needed so the finished logo stays stable across environments.
LOGO UTAMA
Logo perwakilan default.
LOGO SEKUNDER
Versi pendukung untuk rasio atau konteks di mana Logo Utama terasa canggung.
SIMBOL / TANDA
Saat dibutuhkan, grafik inti yang mengidentifikasi merek di ruang kecil.
WORDMARK
Bentuk logo yang berpusat pada nama.
MONOKROM
Versi yang bekerja dalam konteks satu warna.
VARIAN RESPONSIF
Saat dibutuhkan, varian yang ditentukan berdasarkan ukuran dan konteks penggunaan.
Exact system makeup depends on project scope.
DIGITAL-FIRST CHECK
We check whether it works
in real digital contexts.
Because Newon Studio also works on apps and web products, we review how the logo behaves on real screens.
APP ICON
Identifiable as a small mobile icon?
FAVICON
Core form holds at very small sizes?
WEBSITE
Natural in headers, footers, and other web contexts?
MOBILE
Form and letterforms hold on small mobile screens?
SOCIAL
Easy to distinguish on social profiles and content?
DARK / LIGHT
Works on both light and dark backgrounds?
WHAT'S INCLUDED
Termasuk dalam lingkup dasar.
Exact scope is confirmed at quoting for each project.
- Tinjauan Merek
- Arah Logo
- Pengembangan Konsep
- Eksplorasi Logo
- Logo Utama
- Variasi Logo Dasar
- Versi Warna Dasar
- Tinjauan Penggunaan Digital Dasar
- Panduan Penggunaan Logo Dasar
- Berkas Logo Akhir
DELIVERABLES
Apa yang Anda terima
saat pengiriman.
Delivered within agreed scope. Exact file formats depend on project scope and are confirmed before contract.
LOGO UTAMA
Logo Utama — logo perwakilan merek.
VARIASI LOGO
Variasi Logo — varian dasar untuk konteks yang dibutuhkan.
VERSI WARNA
Versi Warna — warna dasar / hitam / putih dan versi terkait sesuai kebutuhan.
LOGO MARK
Logo Mark — simbol atau tanda mandiri saat termasuk dalam lingkup.
ATURAN PENGGUNAAN
Aturan Penggunaan Dasar — prinsip untuk penggunaan logo yang konsisten.
RUANG JELAS
Ruang Jelas — jarak dasar di sekitar logo.
UKURAN MINIMUM
Ukuran Minimum — ukuran minimum dasar untuk keterbacaan dan pengenalan.
BERKAS AKHIR
Berkas Akhir — format praktis berdasarkan lingkup yang dikontrak.
PROCESS
Cara proyek berjalan.
MENEMUKAN
Pemahaman Merek
Strategi, produk, audiens, dan konteks penggunaan yang dibutuhkan.DEFINISIKAN
Definisikan arah
Kriteria karakter dan desain untuk logo.KONSEP
Konsep
Ubah ide inti merek menjadi konsep visual.JELAJAHI
Jelajahi
Cari bentuk dan struktur untuk arah yang tepat.DESAIN
Desain
Sempurnakan arah yang dipilih menjadi logo nyata.UJI
Uji
Periksa ukuran kecil, web, mobile, dan latar yang bervariasi.PERBAIKI
Perbaiki
Penyesuaian akhir pada bentuk, proporsi, keseimbangan, dan detail.SERAHKAN
Serahkan
Serahkan Sistem Logo, aturan penggunaan dasar, dan file final.
CONCEPT → SYSTEM
From idea
to brand asset.
Logo work is not drawing a pretty shape from day one. It starts from brand idea and becomes a usable system.
BRAND IDEA
Brand idea
VISUAL CONCEPT
Visual concept
FORM EXPLORATION
Form exploration
PRIMARY LOGO
Primary logo
VARIATIONS
Variations
USAGE RULES
Usage rules
APPLICATION
Real-world application
BEFORE → AFTER
What changes
with a Logo System.
BEFORE
Only one logo version
Hard to recognize on small screens
Colors changed ad hoc
Readability drops by background
No usage criteria
AFTER
Clear Primary Logo
Context-ready Logo Variations
Basic Color Versions
Considered for tiny digital use
Reusable basic Usage Rules
LOGO vs IDENTITY
Logo and Identity
are not the same.
Logo-only projects are possible. When full visual consistency is needed, Identity can run together.
LOGO
The core visual asset that makes the brand quickly identifiable.
IDENTITY
The broader visual language — including logo, color, typography, graphic, and imagery.
TIMELINE
Estimated timeline
A basic project usually runs about 2–3 weeks.
Timing shifts with brand scale, concept exploration, needed versions, and revision rounds.
PROJECT START
Kickoff
DISCOVER
Brand understanding
CONCEPT
Concept and form
DESIGN
Logo design
FINAL DELIVERY
Files and guide
PROJECT SCOPE
Garis waktu dan harga awal.
Logo Design
From ₩400,000
Listed amount is a starting price for base scope. Final quotes may change with brand scale, concept exploration, needed versions, revision rounds, application scope, and extra deliverables.
Base scope: Brand Review → Direction → Concept → Exploration → Logo Design → Variations → Usage Guide → Final Files
What affects the quote
- Brand / product complexity
- Concept exploration scope
- Logo System scope
- Needed variations
- Revision rounds
- Application design
- Extra assets (e.g. app icon)
- Identity linkage
- Extended guidelines
SCOPED SEPARATELY
Add when you need more.
These items are outside the base scope. Add them only when needed.
- Brand Strategy
- Naming
- Visual Identity
- Extended Brand Guidelines
- App Icon
- Icon System
- Social Media Assets
- Business Card
- Presentation Template
- Web Design
- App / Product UI
- Motion Logo
- Additional Application Design
BRAND SYSTEM
Connect it as
one brand.
A logo is not an isolated graphic. It compresses strategy and Identity, then becomes a repeated asset across web, app, and brand experience.
Strategy → Naming → Identity → Logo → Digital → Experience
0104 05
STRATEGY
Set brand direction and baseline.
02NAMING
Design the name the brand will be remembered by.
03IDENTITY
Build a reusable visual system.
LOGO
Current service — design the core mark and Logo System.
DIGITAL
Extend the brand into web and app.
IMPORTANT NOTICE
Scope and rights notice
Exact deliverables, revision scope, file formats, and timeline are confirmed before kickoff.
Usage rights for the selected contracted logo follow the project agreement.
Rights to concepts, drafts, and designs proposed but not selected follow the project agreement unless otherwise agreed.
Paid fonts, images, or other third-party licensed assets may carry separate cost and usage terms.
Newon does not legally guarantee trademark registrability or clearance against third-party marks. Before final use or trademark filing, we recommend separate review by a patent attorney or qualified specialist.
FAQ
FAQ
Directions and concept count follow project scope. We prioritize exploring and developing the right brand direction over a long raw pile of drafts.
Yes. If Naming or Brand Strategy is already clear, Logo Design can run on its own.
Possible — but if the name is not locked, we may recommend Naming first.
Logo Design builds the core identifying asset. Identity builds the broader visual system — color, typography, graphic language, and more.
Yes. App Icon can be added with Logo Design depending on scope.
Yes. We review current assets and change scope, then decide refinement or rebrand direction.
Yes. Korean, English, or combined approaches depending on brand and project direction.
Revision rounds are set in advance at quoting based on scope.
Final formats are decided in advance based on usage needs and project scope.
Newon does not legally guarantee trademark registrability. For filing or rights review, consult a qualified specialist separately.
Yes. After Logo or Identity, Digital services can extend brand experience into web and app.
START A PROJECT
Buat merek mudah diingat
dalam bentuk yang paling ringkas.
Kami memadukan strategi dan karakter menjadi satu bentuk — kemudian merancang Sistem Logo yang dapat digunakan kembali mulai dari ikon aplikasi kecil hingga web dan titik sentuh merek lainnya.