HANYA IDE KARAKTER
Ide ada tetapi belum berbentuk.
NEWON STUDIO · CREATIVE LAB CHARACTER LAB
Temukan potensi IP pada ide karakter kecil.
Kami merancang kepribadian, peran, visual, dan dunia dasar — lalu bereksperimen bagaimana hal tersebut dapat berkembang menjadi konten digital dan aset merek. Lingkup eksperimental — permintaan informasi dan kerja proyek tersedia.
OVERVIEW
Eksperimen potensi IP
dari ide kecil.
Character Lab adalah Eksperimental · Tersedia — kami merancang konsep, kepribadian, visual, ekspresi, dan dunia dasar, lalu menguji ekspansi menjadi konten digital dan aset merek.
Ini bukan penawaran bisnis lisensi IP komersial atau karakter besar yang selesai — permintaan informasi dan kerja proyek masih tersedia.
PROBLEMS
Situasi di mana ini membantu.
TIDAK ADA JALUR PENGGUNAAN
Tidak jelas di mana karakter berada.
MASKOT MEREK
Membutuhkan arah maskot merek.
TIDAK ADA SISTEM
Tidak ada aturan ekspresi, pose, atau suara.
KEBINGUNGAN LOGO
Peran logo dan karakter tercampur.
SENI SATU KALI
Satu ilustrasi — sulit untuk digunakan kembali di berbagai situasi.
CHARACTER FOUNDATION
The baseline axes
that define a character.
Not only looks — we define Role through Relationship together.
ROLE
Role
PERSONALITY
Personality
MOTIVATION
Motivation
BEHAVIOR
Behavior
VOICE
Voice
RELATIONSHIP
Relationship with users
WHO IT'S FOR
Tim dan merek yang sesuai.
- 01
Character IP exploration
- 02
Brand mascot experiments
- 03
Early content/game characters
- 04
Pre-sticker/merch stage
WHAT WE DO
Pekerjaan yang kami jalankan pada proyek ini.
KONSEP KARAKTER
Tentukan konsep karakter.
KEPRIBADIAN
Bentuk kepribadian dan peran.
ARAH VISUAL
Desain arah visual.
STUDI EKSPRESI
Pelajari ekspresi.
SETING DUNIA
Gambarkan dunia dasar.
ARAH PENGGUNAAN
Saran arah penggunaan digital.
CHARACTER ROLE
Choose the role
that fits the project goal.
We do not use every role at once — we pick what fits the purpose.
MASCOT
Brand representative
GUIDE
Guide / onboarding
COMPANION
Companion / relationship
NARRATOR
Storytelling
REWARD
Reward / achievement
COMMUNITY
Community symbol
CHARACTER DESIGN SYSTEM
Aturan visual
yang dapat Anda gunakan kembali.
From silhouette to scale — a character design system.
SILUET
Siluet
PROPORSI
Proporsi
WAJAH
Wajah
WARNA
Warna
DETAIL TANDA TANGAN
Detail tanda tangan
BAHASA BENTUK
Bahasa bentuk
SKALA
Skala
EXPRESSION SYSTEM
Define the range
of expressions.
The number of expressions delivered is set by quote.
HAPPY
Happy
EXCITED
Excited
CURIOUS
Curious
FOCUSED
Focused
SURPRISED
Surprised
CONFUSED
Confused
SAD
Sad
ANGRY
Angry
PROUD
Proud
TIRED
Tired
WHAT'S INCLUDED
Termasuk dalam lingkup dasar.
- Konsep Karakter
- Kepribadian
- Peran
- Arah Visual
- Studi Ekspresi
- Seting Dunia Dasar
- Arah Penggunaan Digital
DELIVERABLES
Apa yang Anda terima saat pengiriman.
Based on agreed scope — details may adjust with project scale.
Lembar Konsep Karakter
Profil Kepribadian
Arah Visual
Set Ekspresi
Panduan Dunia Dasar
Konsep Penggunaan
PROCESS
Bagaimana proyek dijalankan.
JELAJAHI
Jelajahi potensi
KONSEP
Konsep
KARAKTER
Karakter
EKSPRESI
Ekspresi
DUNIA
Dunia
TES
Tes penggunaan
POSE SYSTEM
Define pose range
by situation.
Pose count is agreed per project.
STANDING
Standing
SITTING
Sitting
WALKING
Walking
WAVING
Waving
THINKING
Thinking
WORKING
Working
CELEBRATING
Celebrating
REACTION
Reaction
HOLDING OBJECT
Holding object
CHARACTER VOICE · DIGITAL
Voice and product UX
can carry the character too.
We can define tone, word choice, sentence style, and reactions — including success / error / guide moments. Digital character roles can also cover onboarding, empty state, loading, error, success, achievement, guide, and notification.
CHARACTER VOICE
Tone · Word Choice · Sentence Style · Reaction
DIGITAL CHARACTER
Onboarding · Empty · Loading · Error · Success · Achievement · Guide · Notification
CHARACTER vs LOGO / ILLUSTRATION
Different starting points
than logo or illustration.
Logo identifies the brand. Character builds personality and user relationship. Illustration is a single scene asset. Character is a reusable system of personality, expression, pose, and rules.
LOGO
Brand identification.
CHARACTER
Personality and user relationship — a reusable system.
ILLUSTRATION
A single result for a specific scene.
CHARACTER RIGHTS — copyright, usage, merchandise, modification, and commercial usage are set by contract. We do not claim blanket assignment.
TIMELINE & PRICE
Garis waktu dan harga awal.
CHARACTER LAB
From ₩500,000
Listed amounts are starting prices for a basic scope. Final quotes may vary with project scale, production scope, deliverable count, and requirements.
PRICING FACTORS
- Character/world depth
- Expression/variant count
- Experiment scope
- Expansion review
- Follow-on production
OPTIONAL / ADDITIONAL SCOPE
Optional add-ons when needed.
These items are outside the base scope. Add them only when needed.
- Extended Expression Set
- Sticker Concept
- Merch Mockup
- Experimental IP (custom)
Notice
Character Lab is Experimental · Available — early character concept and IP exploration, not a full licensing agency or finished IP business offering.
Copyright, usage, merchandise, modification, and commercial rights are set by contract. We do not assert blanket assignment.
Character animation, 3D production, and source files are not in the base scope — agreed separately when needed.
FAQ
FAQ
Yes — Experimental · Available. Inquiry and project work are open.
No — an experimental client service for early character concept and IP potential.
Digital Stickers is Coming Soon. Character Lab explores potential first.
About 2–4 weeks for a basic scope.
Copyright, usage, and merchandising are set by contract — not assumed as blanket assignment.
START A PROJECT
Beri tahu kami apa yang dibutuhkan merek dan produk Anda.
Bahkan jika lingkupnya belum final — kami menjelaskan tahap dan tujuan Anda, kemudian menentukan pekerjaan Studio yang Anda butuhkan.