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NEWON STUDIO · CREATIVE LAB EXPERIMENTAL IP

Buat apa yang belum ada —
kecil, cepat, dan dapat diuji.

Kami dengan cepat membuat prototipe karakter baru, dunia, konten digital, ide interaktif, dan eksperimen merek sebagai pembangunan kecil.

Alih-alih mengunci jawaban yang sudah selesai terlebih dahulu, kita memvisualisasikan hipotesis inti, membuatnya dapat ditampilkan, kemudian memutuskan langkah selanjutnya dari respons dan potensi.

Tidak hanya brainstorming sendirian —
sebuah eksperimen kreatif yang menguji IP baru dan potensi pengalaman dalam bentuk nyata.

Quote inquiry → View process ↓

OVERVIEW

Tidak setiap IP perlu dimulai
sebagai dunia yang sudah selesai.

Bahkan dengan ide karakter atau konten, sulit untuk mengetahui di awal apakah orang akan peduli, bentuk mana yang paling cocok, atau seberapa jauh bisa berkembang.

Itulah sebabnya eksperimen kecil dilakukan sebelum produksi besar.

Newon IP Eksperimental meninjau IP baru dan pengalaman konten melalui Ide → Hipotesis → Konsep → Prototipe → Uji → Pelajari → Selanjutnya.

Kami tidak membangun proyek besar yang sudah selesai terlebih dahulu — kami menerapkan ide inti dalam bentuk terkecilnya, membuat hasil yang dapat ditampilkan, kemudian menilai potensi pengembangan.

Siklus yang diikuti sebuah eksperimen.

  • Ide
  • Hipotesis
  • Konsep
  • Prototipe
  • Uji
  • Pelajari
  • Iterasi
  • Kembangkan / Hentikan

PROBLEMS

IP Eksperimental membantu dalam situasi seperti ini.

IDEA TAPI TIDAK ADA BENTUK

Ada sebuah ide — tetapi tidak ada bentuk yang jelas.
Ide karakter, konten, layanan, atau dunia ada tanpa artefak konkret.

TERLALU AWAL UNTUK MEMBANGUN BESAR

Terlalu awal untuk membangun besar.
Anda ingin memeriksa potensi inti sebelum produksi animasi penuh, game, merchandise, atau layanan.

TIDAK ADA FORMAT YANG JELAS

Format kontennya belum diputuskan.
Anda perlu menelusuri apakah IP cocok untuk webtoon, short-form, game, app, social, atau bentuk lain.

MEMBUTUHKAN DIFERENSIASI

Anda membutuhkan pendekatan yang berbeda.
Merek atau produk menginginkan ekspresi eksperimental di luar kampanye dan format konten yang sudah ada.

EKSPANSI IP

Anda ingin memperluas karakter atau dunia yang sudah ada.
Tinjau potensi sebelum beralih ke platform, format, atau pengalaman interaktif baru.

VALIDASI KONSEP

Ide ini hanya ada di dalam tim.
Ini ada sebagai talk atau dokumen — Anda butuh prototipe yang bisa dilihat dan dinilai.

IDE BUDAYA BARU

Anda ingin menguji format atau pengalaman budaya baru.
Budaya digital, AI, komunitas, game, karakter, sosial — mengeksplorasi bentuk baru yang digabungkan.

EXPERIMENT PRINCIPLES

Principles behind a strong experiment.

HYPOTHESIS-DRIVEN

Hypothesis-driven
Define what the experiment is meant to learn first.

SMALL

Small
Build the minimum scope that can test core potential — not the whole thing first.

FAST

Fast
Make a showable form quickly instead of explaining the idea forever.

DISTINCTIVE

Distinctive
Explore new expression instead of repeating familiar formats.

TESTABLE

Testable
After seeing the result, the next direction should be judgable.

EXPANDABLE

Expandable
If the experiment is promising, structure should allow larger IP, content, or product expansion.

LEARNABLE

Learnable
Success alone is not enough — what you learned must feed the next step.

BRAND / CULTURE FIT

Context fit
Even experimental expression should make sense for brand, people, and culture.

WHO IT'S FOR

Dibuat untuk proyek seperti ini.

  1. 01

    New character IP ideas

  2. 02

    New world / story concepts

  3. 03

    Social-first IP

  4. 04

    Interactive content

  5. 05

    AI character / AI story

  6. 06

    Mini game / game concepts

  7. 07

    New content formats

  8. 08

    Expansion experiments for existing IP

  9. 09

    Digital culture projects

  10. 10

    Community participation content

  11. 11

    Brand innovation projects

  12. 12

    Teams that want to check potential before full production

  13. 13

    Ideas that have not chosen a form yet

  14. 14

    Experimental product / creative technology projects

WHAT WE DO

Pekerjaan yang kami jalankan di proyek ini.

PEMBINGKAIAN IDE

Pembingkaian ide
Perjelas mengapa ide itu penting sebelum apa yang harus dibuat.

HIPOTESIS

Hipotesis
Definisikan dengan jelas apa yang harus dipelajari eksperimen ini.

AUDIENS / KONTEKS

Audiens dan konteks
Siapa yang mengalaminya, dan dalam situasi apa.

ARAH KONSEP

Arah konsep
Definisikan tema, nada, dan arah ekspresi.

STRUKTUR IP

Struktur IP
Jika diperlukan, jelaskan karakter, dunia, hubungan, cerita, dan aturan.

FORMAT EKSPLORASI

Eksplorasi format
Review bentuk pendek, interaktif, game, sosial, web, karakter, koleksi digital, dan bentuk terkait.

PROTOTIPE

Prototipe
Menerapkan ide inti dalam bentuk tercepat yang dapat ditunjukkan.

ISI PERCOBAAN

Isi percobaan
Saat diperlukan, buat konten kecil yang dapat dipublikasikan atau diuji.

SKENARIO APLIKASI

Skenario aplikasi
Peta bagaimana ide bisa berkembang menjadi saluran, konten, atau produk.

LANGKAH SELANJUTNYA

Langkah selanjutnya
Rekomendasikan melanjutkan / memperbaiki / berputar / berhenti berdasarkan pembelajaran dari percobaan.

EXPERIMENT TYPES

Many forms of IP experiment are possible.

Not every type is in base scope. We select the direction the project needs.

CHARACTER CONCEPT

Character experiment
Quickly prototype new character personality and visual direction.

WORLD CONCEPT

World experiment
Build world rules, setting, and relationships in a small scope.

SHORT-FORM IP

Short-form IP
Test character / story potential through short video or repeating social formats.

INTERACTIVE IP

Interactive IP
IP experiences where people participate through web, app, or simple digital interaction.

GAME CONCEPT

Game IP
A small game prototype connecting core mechanic, character, and world.

AI CHARACTER

AI character
Character concepts with conversation, generative content, or personalized interaction.

DIGITAL OBJECT

Digital object
Collectibles, badges, items, and reusable digital assets.

CULTURAL FORMAT

Cultural format
Experiment with meme, community participation, story formats, and related cultural experiences.

IDEA → IP · PROTOTYPE

Sebuah ide bukan IP —
dan prototipe berada pada tingkat yang berbeda.

Experimental IP is not only making a clever idea — it checks whether a structure can repeat and expand.

Not every project goes to the highest interactive prototype level. We choose the level that fits experiment goal and budget.

Instead of dozens of characters and complex lore first, we can review potential around core character + rule + conflict.

IDE → KARAKTER / DUNIA

Dari percikan menjadi kehadiran dan pengaturan yang dapat ditunjukkan berulang kali.

ATURAN · FORMAT

Aturan perilaku yang konsisten dan bentuk konten yang benar-benar dialami orang.

REPEATABILITY · EKSPANSI

Struktur yang dapat berlanjut, dan potensi untuk berkembang di berbagai saluran dan produk.

TINGKAT 01 — KONSEP

Prototipe konsep — suasana, cerita, karakter, visual di-sketsa dengan cepat.

TINGKAT 02 — VISUAL

Prototipe visual — lembar karakter, visual kunci, adegan cerita yang bisa dilihat.

TINGKAT 03 — KONTEN

Isi percobaan — konten bentuk pendek, posting media sosial, mini episode lebih mendekati konten nyata.

TINGKAT 04 — INTERAKTIF

Prototipe interaktif — interaksi web / aplikasi / game sederhana yang dapat dicoba orang.

KARAKTER · MOTIVASI

Kepribadian inti / visual dan apa yang diinginkan karakter.

KONFLIK · ATURAN DUNIA

Konflik yang menciptakan cerita, dan aturan yang harus diikuti dunia.

HUBUNGAN · CONTENT HOOK

Hubungan dan pengait konten yang mungkin membuat orang kembali.

AI · INTERACTIVE · FORMAT

Experiment AI, interactive, social, game,
and new formats in small form.

AI output quality, consistency, safety, external API cost, and policy can change with the implementation environment.

Not every interaction is in base scope.

Social-first IP can test character and format repeatability in small units — without guaranteeing views, followers, or virality.

Game concepts are prototypes that test core fun and IP connection — not full game development.

A strong format has repeatable rules so new content can continue without starting from zero each time.

AI CHARACTER · MEMORY

Characters that respond in conversation or context, and experiences linked to prior interaction when needed.

PERSONALIZED · GENERATIVE

Stories that shift with choice, and generative results as part of the IP experience.

DYNAMIC WORLD · CO-CREATION

Worlds that change with input and action, plus structures where people help create.

INTERACTIVE EXAMPLES

Choice story, mini game, personality test, character chat, collection, challenge, community vote, and more — selected by scope.

SOCIAL-FIRST FLOW

Character / Idea → Short Content → Reaction → Repeatable Format → Community → Expansion.

SOCIAL FORMATS

Short-form, meme, reaction character, mini episode, daily question, community choice, character POV, behind story.

GAME CORE LOOP

Repeat action, rules, goal, feedback, character/world connection, and a reason to replay.

CONTENT FORMATS

Daily, episodic, choice, collection, challenge, community — formats with repeatable rules.

EXPANSION MAP

Prototype → Social / Content → Character / Story → Interactive → Game / App → Merch → Collaboration. Not every experiment reaches every stage.

The point of an experiment is not to guarantee success in advance — it is to turn an idea into real form at small cost and scope, and learn enough for the next decision.

WHAT'S INCLUDED

Termasuk dalam lingkup dasar.

Exact character count, visual assets, interaction level, content count, development scope, and test scope vary by project.

  • Tinjauan Ide / Konteks
  • Tujuan Eksperimen
  • Definisi Hipotesis
  • Arah Konsep
  • Struktur IP / Format Dasar
  • Arah Prototipe
  • Prototipe atau aset percontohan dalam lingkup proyek
  • Skenario Aplikasi Dasar
  • Tinjauan Eksperimen
  • Rekomendasi Langkah Selanjutnya

DELIVERABLES

Apa yang Anda terima di akhir.

Actual deliverables follow quote and project scope.

RINGKASAN EKSPERIMEN

Ringkasan Eksperimen — ide, tujuan, hipotesis, dan lingkup eksperimen.

ARAH KONSEP

Arah Konsep — tema, nada, dan arah kreatif.

STRUKTUR IP / FORMAT

Struktur IP — karakter, dunia, aturan, atau struktur format konten bila diperlukan.

PROTOTIPE

Prototipe — prototipe visual / konten / interaktif dalam lingkup proyek.

ASET PERCONTOHAN

Konten Percontohan — aset kecil yang dapat dipublikasikan atau diuji bila diperlukan.

PETA APLIKASI

Skenario Ekspansi — kemungkinan saluran dan format di kemudian hari.

RINGKASAN PEMBELAJARAN

Pembelajaran Eksperimen — apa yang telah dikonfirmasi dan apa yang masih perlu ditinjau.

LANGKAH SELANJUTNYA

Langkah Selanjutnya — rekomendasi untuk melanjutkan / menyempurnakan / memutar arah / menghentikan.

PROCESS

Bagaimana proyek dijalankan.

  1. MENEMUKAN

    Memahami ide
    Latar belakang dan pengalaman yang ingin Anda ciptakan.

  2. HIPOTESIS

    Definisikan hipotesis
    Pertanyaan terpenting yang harus dijawab oleh eksperimen ini.

  3. KONSEP

    Konsep
    Menentukan tema, karakter, dunia, format, dan arah kreatif terkait.

  4. LINGKUP

    Ruang lingkup eksperimen
    Tetapkan prototipe terkecil yang dapat menguji hipotesis.

  5. MEMBANGUN

    Buat prototipe
    Buat sesuatu yang bisa dilihat dan dialami orang.

  6. UJI

    Periksa respons
    Tinjauan internal, respons pengguna, atau metode lain yang sesuai dengan proyek.

  7. PELAJARI

    Pelajari
    Apa yang berhasil dan apa yang harus diubah.

  8. ITERASI

    Iterasi
    Revisi inti dan tinjau lagi jika diperlukan.

  9. MEMUTUSKAN

    Putuskan selanjutnya
    Pilih perluas / perbaiki / pivot / berhenti.

EXPERIMENT LOOP

An experiment is not
one finished artifact.

In Experimental IP, perfection matters less than learning enough to make the next decision.

IDEA

A new possibility

HYPOTHESIS

What are we trying to learn?

PROTOTYPE

Build the smallest showable form

TEST

Check response or use experience

LEARN

What works and what does not

ITERATE

Revise what matters

EXPAND / STOP

Expand — or stop

BEFORE → AFTER

What changes when an experiment becomes tangible.

BEFORE

Idea lives only as talk and docs
Teams imagine different pictures
Full production cost feels too high
Unclear which format fits
No real artifact to judge potential
Overthinking finish quality before starting

AFTER

A concept you can see
A shared prototype
Small scope focused on the core hypothesis
Formats and expansion paths can be compared
Real learning for the next decision
Stepwise expansion only after potential is clearer

SCOPE DIFFERENCE

Different starting points than
Character Lab, Campaign, and Product Design.

Character Lab fits when character need is already clear — personality, visual, expression, pose, and usage system. Experimental IP explores which form fits first: character, world, content format, game, interactive, and more. Confirmed character potential can later expand into Character Lab.

Campaign is closer to how to communicate. Experimental IP is closer to what new thing can be made.

Product Design shapes function, structure, and UX for digital products that solve user problems. Experimental IP experiments with cultural ideas, character, story, and interactive content. Combined projects are possible — AI character apps, interactive story products, character-based games, community-driven IP platforms.

CHARACTER LAB

When character need is clear — build personality, visual, expression, pose, and usage system.

EXPERIMENTAL IP

Early-stage exploration of which form fits — then prototype and learn.

CAMPAIGN

Communicate an existing brand or product around a defined goal and period.

PRODUCT DESIGN

Design function, structure, and UX for a real digital product.

Experimental IP does not guarantee virality, views, follower growth, investment, revenue, merch sales, IP hit status, platform selection, game success, PMF, or licensing deals.

TIMELINE

Estimated timeline

There is no fixed standard timeline. Schedule depends on experiment type, prototype level, character / world scope, interaction, development, and testing.

Small concept / visual prototypes often land in a span of weeks, while interactive, AI, or game prototypes can take longer. Timeline is confirmed at quoting.

PROJECT SCOPE

Penawaran khusus dan cakupan dasar

EXPERIMENTAL IP

Custom Quote

Experimental IP has no standard package price. Quotes are custom by experiment scope.

Final quotes shift with experiment type, character / world scope, prototype level, content count, interaction, development, AI, motion, and testing.

Basic scope

  • Idea Review
  • Hypothesis
  • Concept Direction
  • Experiment Scope
  • Prototype / Pilot
  • Review
  • Learning
  • Next Step

OPTIONAL SCOPE

Available as additional scope when needed.

These items are outside the base scope. Add them only when needed.

  • Character Lab
  • Character Naming
  • World Building
  • Story Development
  • Visual Content
  • Illustration
  • Social Content
  • Campaign
  • Product Design
  • App UI/UX
  • Web Design
  • Interactive Prototype
  • Game Prototype
  • AI Prototype
  • Motion
  • 3D
  • Sound Direction
  • Music Direction
  • User Test
  • Community Test
  • Landing Page
  • Pilot Launch
  • Merchandise Concept
  • IP Guidelines

IP / RIGHTS · NEXT

Clarify rights around ideas
and experiment outputs.

Experimental IP can create concepts, characters, worlds, prototypes, stories, formats, and other creative assets — so rights should be clear before work begins.

Concept use, character use, commercial use, modification, secondary creation, merchandise, licensing, source files, exclusive / non-exclusive scope, territory, duration, prototype ownership, and final asset rights are decided by contract.

We do not arbitrarily assert copyright, usage, merchandising, or derivative rights. Newon does not guarantee trademark, design-right, patent, or copyright registration outcomes. Separate specialist review may be needed.

01

CHARACTER LAB

When character need is clear, expand into personality and visual systems.

02

VISUAL

Turn experiment outputs into visual assets.

03

CAMPAIGN

Connect confirmed IP potential into campaign communication.

04

PRODUCT

Combine with Product Design for interactive / app forms.

05

EXPERIMENTAL

Current service — experiment from hypothesis to prototype.

06

STUDIO

Explore Studio services.

IMPORTANT NOTICE

Scope notice

Exact concept count, prototype level, character / world scope, asset count, development scope, test method, revision rounds, and timeline are confirmed before kickoff.

Experimental IP explores idea potential through early creative work and prototypes. Finished commercial products, full games, animation series, and large IP production are not automatically included.

Interactive prototypes, AI, games, and web / app implementation require separate review of technical scope and cost.

Third-party costs may apply for external AI APIs, platforms, hosting, fonts, stock assets, music, voice, 3D assets, models, and related items.

We do not guarantee views, virality, followers, revenue, investment, IP success, licensing deals, PMF, or platform approval.

Rights are decided by project contract. Newon does not guarantee trademark, patent, copyright registration, or other legal protection outcomes.

FAQ

FAQ

Yes. Even if the idea is not concrete yet, we can define what you want to learn and set an experiment scope.

Characters are possible, but not the only form. We can experiment with worlds, social formats, interactive content, game concepts, AI experiences, and more.

Character Lab fits when character need is already clear. Experimental IP is earlier — exploring which form fits first.

Yes. Not full game development — a small prototype that can test core loop, character, world, and core fun.

Yes. Personality, conversation structure, memory, dynamic story, and related experiences can be reviewed as prototypes. AI quality, cost, and policy depend on implementation conditions.

By scope, we can make publishable results as a social pilot, landing page, or simple digital prototype.

Yes, as additional scope — internal review, small user tests, or pilot response checks by project.

The goal is not always expansion. Refine, pivot, or stop can be the better next decision.

We can review next directions from experiment results and observed response, but we do not guarantee market success or hits.

Concept or goods direction can expand, but manufacturing and production are separate scope.

Rights for concepts, characters, prototypes, and other creative outputs are decided by project contract.

Yes. It is not a fixed package — we shape a custom project from the idea and experiment scope, then quote separately.

There is no fixed starting price. Quote and schedule are confirmed by experiment scope, prototype level, and duration.

If potential is confirmed, it can step into Character Lab, Social Content, Product Design, Game / Interactive, Campaign, Merchandise, and related next projects.

START AN EXPERIMENT

Ubah ide yang belum terjawab
menjadi sesuatu yang benar-benar bisa Anda lihat.

Kami membuat prototipe karakter, dunia, konten, game, AI, atau potensi pengalaman interaktif dalam bentuk kecil — lalu memutuskan langkah selanjutnya dari apa yang sebenarnya bisa Anda ulas.

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