Newon
Contact

NEWON STUDIO · CONTENT & CAMPAIGN CAMPAIGN

Satu pesan —
disampaikan dengan kuat di berbagai titik kontak.

Di sekitar tujuan yang jelas — peluncuran, kesadaran, acara, promo, atau akuisisi — kami merancang konsep kampanye, pesan, kreatif, dan titik sentuh digital sebagai satu alur.

Bukan sekadar aset iklan —
sebuah perjalanan kampanye dari kontak pesan pertama hingga halaman arahan dan pengalaman produk.

Production inquiry → View process ↓

OVERVIEW

Kampanye yang kuat meninggalkan satu pesan yang jelas —
bukan hanya lebih banyak eksposur.

Orang tidak menilai sebuah merek hanya dari satu iklan saja.

Mereka mengalami kampanye melalui media sosial, iklan, pencarian, halaman arahan, situs web, dan produk.

Ketika setiap saluran menyampaikan hal yang berbeda, kejelasan merek dan produk memudar.

Kampanye Newon menentukan tujuan inti terlebih dahulu, kemudian merancang Ide Kampanye → Pesan → Kreatif → Saluran → Pengalaman Landing → CTA sebagai satu cerita.

Apa yang menghubungkan kampanye menjadi satu cerita.

  • Tujuan Kampanye
  • Audiens
  • Wawasan
  • Ide Besar
  • Pesan Utama
  • Kreatif
  • Saluran
  • Landing / CTA

PROBLEMS

Kampanye membantu dalam situasi seperti ini.

PELAUNCURAN BARU

Anda meluncurkan produk atau layanan.
Tidak sekadar mengumumkannya — Anda membutuhkan pesan kampanye yang jelas untuk mengapa orang harus peduli.

TIDAK ADA IDE BESAR

Iklan dikirim tanpa satu pesan pun.
Garis dan visual yang berbeda per saluran melemahkan seluruh kampanye.

PERHATIAN RENDAH

Produknya kuat tetapi sulit diperhatikan.
Daftar fitur saja tidak cukup untuk mendapatkan perhatian atau diingat.

PERJALANAN TERPUTUS

Iklan dan halaman landing tidak terhubung.
Ketidaksesuaian pesan setelah klik menyebabkan penurunan.

PROMOSI

Anda memerlukan dorongan kuat dalam jangka waktu tertentu.
Promo, acara, daftar tunggu, atau komunikasi musiman dengan tenggat waktu.

KESEDERHANAAN MEREK

Anda ingin merek itu sendiri dikenal.
Lebih pada sudut pandang dan kesan daripada penjelasan fitur.

MULTI-SALURAN

Kampanye harus berjalan di berbagai saluran.
Sosial, landing, display, email — satu kampanye, nada konsisten.

TIDAK ADA CTA YANG JELAS

Orang tidak tahu apa yang harus dilakukan selanjutnya.
Melamar, mengunduh, menanyakan, membeli — tindakan akhir tidak jelas.

CAMPAIGN PRINCIPLES

Principles behind a strong campaign.

Metrics can be defined up front by campaign goal — without guaranteeing specific performance numbers.

FOCUSED

Focus
One campaign, one clearest goal and message.

MEMORABLE

Memorable
Short contact should still recall the core idea.

RELEVANT

Relevant
Brand story meets a reason people care.

CONSISTENT

Consistent
Same campaign idea and tone across channels and formats.

ADAPTABLE

Adaptable
Key visual and message expand across sizes, formats, and channels.

ACTIONABLE

Actionable
The campaign must make the intended action clear.

BRAND FIT

Brand fit
Do not break brand for a moment of attention.

MEASURABLE

Measurable
Define key metrics by campaign goal up front — without guaranteeing outcomes.

WHO IT'S FOR

Dibuat untuk proyek seperti ini.

  1. 01

    New product launches

  2. 02

    New app launches

  3. 03

    SaaS / AI services

  4. 04

    Brand awareness campaigns

  5. 05

    Promotions

  6. 06

    Waitlist / pre-registration

  7. 07

    Events

  8. 08

    Rebrand announcements

  9. 09

    New feature launches

  10. 10

    B2B lead campaigns

  11. 11

    Brands that need ad creative

  12. 12

    Projects connecting social and landing as one message

WHAT WE DO

Pekerjaan yang kami jalankan pada proyek ini.

TUJUAN KAMPANYE

Tujuan
Perjelas tindakan inti — kesadaran, peluncuran, prospek, unduhan, penjualan, acara, dan lainnya.

AUDIENS

Audiens
Siapa yang kami ajak bicara, dan masalah atau keinginan apa yang membentuk pesan.

INSIGHT KAMPANYE

Insight
Temukan di mana konteks audiens bertemu kekuatan merek.

IDE BESAR

Ide besar
Kembangkan ide kampanye yang dapat menghubungkan banyak aset dan saluran.

PESAN KUNCI

Pesan
Tentukan garis inti yang berulang dan struktur pesan.

ARAH KREATIF

Arah kreatif
Tetapkan visual, tipografi, gambar, gerakan, dan nada konten.

STRUKTUR SALURAN

Struktur saluran
Perjelas peran sosial, landing, display, dan titik kontak lain dalam lingkup.

ASET KAMPANYE

Aset kampanye
Hasilkan kreativ utama yang termasuk dalam ruang lingkup proyek.

KONEKSI LANDING

Koneksi landing
Sesuaikan pesan kampanye dengan hero, nilai, dan CTA landing.

PEDOMAN

Pedoman
Aturan dasar agar ide dan visual tetap relevan saat format berkembang.

CAMPAIGN TYPES

Campaign structure changes with the goal.

Types do not share one fixed scope or price — quotes follow project scale.

PRODUCT LAUNCH

Product launch
Introduce a new product or feature and why to use it.

BRAND AWARENESS

Brand awareness
Repeat brand viewpoint and impression over feature lists.

APP LAUNCH

App launch
Show core value and experience, then connect to download.

PERFORMANCE CREATIVE

Performance creative
Creative focused on click, signup, inquire, purchase, and similar actions.

WAITLIST

Waitlist
Capture interested users before launch.

EVENT

Event
Drive participation for events, seminars, pop-ups, or promos.

SEASONAL

Seasonal
Campaigns timed to a season, moment, or window.

REBRANDING

Rebranding
Announce new identity, naming, or brand direction.

IDEA · MESSAGE · CREATIVE

Dari satu ide ke pesan dan kreativ.

A campaign concept is not one slogan — it must expand across touchpoints.

A strong big idea answers what we say, why now, why people should care, how it fits the brand, and whether it can expand into many creatives.

BRAND TRUTH + AUDIENCE INSIGHT + CAMPAIGN MOMENT = BIG IDEA

We do not repeat one line everywhere — we extend supporting messages under one master message.

We do not just resize one layout. Items ship by project scope.

PESAN UTAMA

Sistem pesan — garis utama kampanye.

PESAN PENDUKUNG

Sistem pesan — garis yang menjelaskan pesan utama.

PESAN PRODUK

Sistem pesan — nilai dan fitur produk atau layanan.

BUKTI · CTA

Sistem pesan — bukti jika diperlukan, plus permintaan akhir.

VISUAL UTAMA

Sistem kreativ — visual utama kampanye.

TIPOGRAFI · WARNA

Sistem kreativ — hierarki headline/copy dan penggunaan warna.

GAMBAR · GRAFIK

Sistem kreativ — foto, visual produk, tangkapan layar, arahan bentuk, pola.

GERAK · CTA

Sistem kreativ — arahan gerak jika diperlukan, dan prioritas visual CTA.

VARIASI PESAN

Variasi kreativ — produk sama, sudut masalah atau manfaat berbeda.

VARIASI VISUAL · FORMAT

Variasi kreativ — perubahan gambar/grafik dan adaptasi statis · carousel · bentuk pendek · banner.

VARIASI CTA

Variasi kreativ — unduh / pelajari lebih lanjut / kontak disesuaikan dengan funnel.

KREATIV BERPERFORMA

Kreativ yang fokus pada konversi dengan hook / tawaran / bukti / visual / CTA. Tidak ada jaminan CTR, CPA, ROAS, atau konversi.

A/B KREATIF

Produksi kreatif A/B memungkinkan. Pengujian media langsung dan analisis statistik mungkin menjadi lingkup terpisah.

JENIS KONTEN KAMPANYE

Key visual, kreatif utama, sosial, carousel, format pendek, story, display, visual landing, email, kreatif acara, dan lainnya — tidak semua aset termasuk dalam lingkup dasar.

CHANNEL · JOURNEY · LAUNCH

Channels have different roles —
and the message must continue after the click.

We do not include every channel by default — we select touchpoints that fit the campaign goal.

A strong ad still fails if landing and product experience do not support the promise.

Launch campaigns can follow Tease → Reveal → Explain → Launch → Proof → Sustain — using only the stages needed.

Inside social, content can also run as one story: Teaser → Hero → Detail → Use Case → Proof → CTA → Follow-up.

SOCIAL

Create attention and deliver the campaign idea quickly.

PAID AD

Focus on a clear hook and a specific action.

LANDING PAGE

Turn interest into deeper understanding and action.

WEBSITE · EMAIL

Add detail, and reach leads or existing users directly.

PRODUCT

When needed, continue the campaign inside the product.

AD → LANDING

Keep one message from AD (hook / promise) → LANDING (value / detail / proof) → CTA → PRODUCT experience.

TEASE · REVEAL

Launch flow — build curiosity, then reveal the core idea.

EXPLAIN · LAUNCH

Launch flow — explain difference, then connect download / signup / purchase.

PROOF · SUSTAIN

Launch flow — verifiable proof and post-launch momentum.

AWARENESS METRICS

Measurement reference — reach, impression, video view. No improvement guarantees.

ENGAGEMENT · TRAFFIC

Measurement reference — save, share, comment, click, landing visit.

CONVERSION METRICS

Measurement reference — signup, lead, download, purchase. Measurability depends on analytics, ad platforms, and tracking setup.

Metrics are references when campaign ops or analytics are in scope. We do not guarantee views, CTR, CPA, ROAS, downloads, leads, or revenue.

WHAT'S INCLUDED

Termasuk dalam lingkup dasar.

Exact creative count, formats, channels, copywriting, production, and ops scope vary by project.

  • Definisi Tujuan Kampanye
  • Tinjauan Dasar Audiens
  • Wawasan Kampanye
  • Ide Besar / Arah Konsep
  • Pesan Kunci
  • Arah Kreatif
  • Arah Key Visual
  • Aset kampanye dalam lingkup proyek
  • Koneksi CTA / Landing
  • Panduan Kampanye Dasar

DELIVERABLES

Apa yang Anda terima pada akhirnya.

Actual deliverables follow quote and contract scope.

STRATEGI KAMPANYE

Arah Kampanye — tujuan, audiens, dan arah keseluruhan kampanye.

IDE BESAR

Konsep Kampanye — ide yang menghubungkan titik kontak.

PESAN KUNCI

Sistem Pesan — struktur pesan yang diulang untuk kampanye.

ARAH KREATIF

Arah Kreatif — visual, gambar, tipografi, dan ekspresi.

KEY VISUAL

Key Visual — visual representatif saat termasuk dalam lingkup.

ASET KAMPANYE

Kreatif Kampanye — aset yang termasuk dalam kontrak.

KONEKSI LANDING

Arah Landing / CTA — struktur yang menghubungkan pesan ke tindakan.

PEDOMAN

Panduan Kampanye Dasar — aturan untuk menjaga konsistensi ide di berbagai format.

PROCESS

Bagaimana proyek berjalan.

  1. TEMUKAN

    Memahami konteks
    Merek, produk, pasar, dan mengapa kampanye diperlukan.

  2. DEFINISI

    Tentukan tujuan
    Perjelas hasil inti dan tindakan yang harus diciptakan oleh kampanye.

  3. INISIGHT

    Insight audiens
    Kepada siapa kita berbicara, dan cerita apa yang digunakan.

  4. KONSEP

    Ide besar
    Kembangkan ide yang menyatukan kampanye.

  5. PESAN

    Desain pesan
    Pesan utama dan pesan pendukung.

  6. KREATIF

    Pengembangan kreatif
    Ubah ide menjadi visual dan konten.

  7. ADAPTASI

    Adaptasi saluran
    Perluas ke format dan saluran yang diperlukan.

  8. HUBUNGKAN

    Koneksi landing / CTA
    Hubungkan perhatian kampanye dengan tindakan nyata pengguna.

  9. KIRIM

    Kirim
    Bungkus aset dan pedoman.

CAMPAIGN SYSTEM

One campaign idea —
many touchpoints.

A campaign is not separate ads made one by one — it expands one core idea across touchpoints.

GOAL

What outcome are we building for?

AUDIENCE

Who do we reach?

INSIGHT

Why should they care?

BIG IDEA

What should they remember?

MESSAGE

What do we say?

CREATIVE

How do we show it?

CHANNEL

Where do we show it?

ACTION

Where do they go, and what should they do?

BEFORE → AFTER

What changes when campaign structure exists.

BEFORE

Different message per ad
Feature lists repeated
Channel creatives feel disconnected
Unclear campaign goal
Landing and ad message mismatch
Unclear what to measure

AFTER

One clear campaign idea
Audience-centered key message
Connected creative system
A campaign with a clear goal
Consistent Ad → Landing → Product experience
Measurement criteria aligned to the goal

SCOPE DIFFERENCE

Social Content vs Campaign,
and creative vs media ops, differ.

Social Content is an ongoing content system a brand can speak from over time. Campaign is a time-bound, goal-focused communication project built around one message.

Example: Social Content covers tips, insight, behind-the-scenes, community. Campaign covers launch, promo, waitlist, event — a defined purpose and window.

Together, a campaign can continue into social content afterward.

Newon Campaign is primarily strategy and creative. Live media buying and ad account ops may be separate scope.

SOCIAL CONTENT

An ongoing content system — structure for long-term brand storytelling.

CAMPAIGN

Focused communication — one message for a defined period and goal.

CAMPAIGN / CREATIVE

Campaign strategy, big idea, message, creative direction, assets, landing connection.

MEDIA / AD MANAGEMENT

Ad account ops, targeting, budget, bid, media buying, daily optimization, spend management.

Ad spend, media spend, models, shoots, venues, music, external creators, and other third-party costs are not included in base production.

TIMELINE

Estimated timeline

A basic-scope project typically runs about 2–4 weeks.

Timing depends on campaign scale, creative count, channels, formats, video, photography, copywriting, landing page, extra production, and feedback cadence.

PROJECT SCOPE

Harga awal dan ruang lingkup dasar

CAMPAIGN

From ₩500,000

Shown price is a starting point for basic scope.

Final quotes shift with campaign scale, creative count, channels, formats, video, photography, copywriting, landing page, and extra production.

Basic scope

  • Campaign Goal
  • Audience
  • Insight
  • Big Idea
  • Key Message
  • Creative Direction
  • Key Assets
  • Landing / CTA Connection
  • Basic Guideline

OPTIONAL SCOPE

Available as additional scope when needed.

These items are outside the base scope. Add them only when needed.

  • Brand Strategy
  • Naming
  • Identity
  • Logo Design
  • Campaign Copywriting
  • Social Content
  • Short-form Script
  • Video Production
  • Motion Graphics
  • Photography
  • Illustration
  • Landing Page
  • Landing Page Development
  • Ad Creative Variations
  • Email Creative
  • Event Creative
  • App Store Assets
  • Multilingual Campaign
  • Analytics Setup
  • Conversion Tracking
  • A/B Test Creative
  • Campaign Report

CAMPAIGN CONNECTION

From attention to action
as one flow.

When needed, we design campaign creative together with landing experience.

AD → LANDING → CTA → PRODUCT

We do not guarantee views, ROAS, revenue, or virality.

01

SOCIAL

Design an ongoing content system.

02

CAMPAIGN

Current service — connect goal, idea, and creative.

03

VISUAL

Extend channel visual assets.

04

LANDING

Design a conversion-focused landing page.

05

BRAND

Connect brand strategy and identity.

06

STUDIO

Explore Studio services.

IMPORTANT NOTICE

Scope notice

Exact campaign asset count, channels, formats, copywriting, production, revision rounds, and timeline are confirmed before kickoff.

Campaign strategy and creative production may be separate from paid media ops, ad spend, targeting, and daily optimization.

Ad spend, photography, models, venues, music, stock assets, paid fonts, external creators, and other third-party costs may be billed separately.

Ad and social platform policies and algorithms (Meta, Google, TikTok, YouTube, and others) can change.

We do not guarantee views, reach, CTR, CPA, ROAS, downloads, leads, revenue, follower growth, or virality.

Any numbers, testimonials, case uses, partners, or awards used in a campaign must be real and verifiable.

FAQ

FAQ

Yes. We can design a campaign journey from teaser through launch, product explanation, and follow-up content by project goal.

Yes. If creative scope is clear, we can run an asset-focused campaign project.

Campaign focuses on a defined period and goal. Social Content is closer to an ongoing system a brand can operate over time.

No. This product covers campaign message and visuals. Media buying and account ops are not in the base scope and are quoted separately if needed.

Yes. We can connect campaign message and landing experience as one flow.

Yes. We can design a campaign that connects core value and features through to App Store / Google Play download.

Yes. We can center B2B problem, value proposition, and inquire / consult CTAs.

Short-form, motion graphics, or video production can be added by project scope.

Yes, as separate scope when needed. Venue, model, equipment, and other third-party costs may apply.

Yes. We can produce different hooks, messages, or visual variations. Live testing and statistical analysis may be separate.

No. We aim for stronger creative and campaign structure, but we do not guarantee CTR, CPA, ROAS, revenue, or similar outcomes.

Yes. Scope follows markets, languages, and localization needs.

Revision rounds are confirmed in scope and quoting.

About 2–4 weeks for basic scope, from ₩500,000. Final quotes follow campaign scale and production scope.

START A PROJECT

Satu ide —
satu pengalaman di seluruh titik sentuh.

Kami menentukan pesan inti yang harus disampaikan oleh produk dan merek, kemudian memperluas konsep kampanye dan kreatif ke seluruh saluran — dari perhatian ke tindakan sebagai satu alur.

Production inquiry → Jelajahi Studio →
PREVIOUS SERVICE SOCIAL CONTENT NEXT SERVICE VISUAL CONTENT