NEWON STUDIO · DIGITAL DESIGN LANDING PAGE

Dalam satu halaman —
buat jelas, lalu buat mereka bertindak.

Kami merancang Landing Page yang berfokus pada satu produk, layanan, kampanye, atau tujuan peluncuran — sehingga pengunjung memahami nilai inti dengan cepat dan bergerak untuk bertanya, mendaftar, membeli, atau mengunduh.

Bukan hanya bagian yang cantik —
urutan pesan, kepercayaan, CTA, dan alur konversi dirancang sebagai satu cerita.

OVERVIEW

Landing page itu pendek —
jadi strateginya harus lebih jelas.

Situs web biasa dapat menjelaskan merek dan layanan di banyak halaman. Landing Page harus meyakinkan dalam layar terbatas.

Pengunjung menilai kecocokan di layar pertama, mengumpulkan lebih banyak saat mereka menggulir, lalu memutuskan untuk bertindak.

Landing Page yang kuat menjawab pertanyaan di bawah ini dengan jelas.

Newon Desain halaman pendaratan mengatur urutan konten dan struktur UI sehingga seluruh halaman berfungsi sebagai satu alur konversi.

Enam jawaban ini harus jelas sebelum desain dimulai.

  • Apa yang Anda tawarkan?
  • Untuk siapa ini?
  • Mengapa ini penting?
  • Apa yang berbeda?
  • Mengapa mempercayainya?
  • Apa yang harus saya lakukan sekarang?

PROBLEMS

Halaman pendaratan membantu dalam situasi seperti ini.

PELAUNCING BARU

Anda meluncurkan produk atau layanan.
Anda membutuhkan satu halaman fokus sebelum situs web penuh.

PESAN TIDAK JELAS

Tawaran sulit dijelaskan.
Produk kuat — tetapi pengunjung tidak bisa mengetahui apa itu pada pandangan pertama.

KONVERSI RENDAH

Lalu lintas ada, tetapi pertanyaan atau pembelian tidak terjadi.
Penempatan CTA, urutan konten, dan struktur persuasi tidak jelas.

KAMPANYE

Anda memerlukan fokus kampanye.
Acara, promo, praregistrasi, akses awal — satu tujuan, satu halaman.

PELAUNCING APLIKASI

Anda membutuhkan unduhan aplikasi.
Jelaskan nilai dengan cepat dan hubungkan ke App Store / Google Play.

LALU LINTAS IKLAN

Anda memerlukan halaman untuk lalu lintas iklan.
Pesan iklan dan pengalaman landing harus tetap konsisten.

VALIDASI MVP

Anda ingin memvalidasi ide dengan cepat.
Kumpulkan daftar tunggu, pertanyaan, atau pendaftaran sebelum pembangunan produk penuh.

LANDING PAGE PRINCIPLES

Principles behind a strong Landing Page.

FOCUSED

Focused
One clear primary action — not too many goals on one page.

CLEAR

Clear
Visitors should grasp the core offer in seconds.

RELEVANT

Relevant
Speak directly to visitor problems and needs.

PERSUASIVE

Persuasive
Explain why it matters and what changes — not only feature lists.

TRUSTWORTHY

Trustworthy
Place real proof where needed. We do not invent customers, metrics, or testimonials.

ACTIONABLE

Actionable
CTAs must make the next step obvious.

FAST

Fast
Cut noise — deliver the important message quickly.

MOBILE-FIRST

Mobile-first
Ad and social traffic often arrive on small screens — core message and CTA must stay clear.

WHO IT'S FOR

Dibuat untuk proyek seperti ini.

  1. 01

    New product launches

  2. 02

    New service launches

  3. 03

    App download pages

  4. 04

    Startup MVPs

  5. 05

    SaaS / AI products

  6. 06

    Campaigns

  7. 07

    Ad-dedicated pages

  8. 08

    Pre-registration / waitlist

  9. 09

    Event signup

  10. 10

    B2B inquiry pages

  11. 11

    New feature introductions

  12. 12

    Brands focused on one product or service

WHAT WE DO

Pekerjaan yang kami lakukan dalam proyek ini.

DEFINISI TUJUAN

Tujuan konversi
Tentukan tindakan utama — bertanya, mendaftar, membeli, mengunduh, dan tujuan terkait.

AUDIENS

Audiens
Siapa yang mengunjungi, masalah apa yang mereka bawa, dan apa yang mereka harapkan.

PROPOSISI NILAI

Proposisi nilai
Jelaskan nilai paling penting bagi pengunjung.

STRUKTUR PESAN

Struktur pesan
Susun cerita agar mudah dipahami.

PERENCANAAN BAGIAN

Perencanaan bagian
Susun Hero, Masalah, Solusi, Fitur, Bukti, FAQ, CTA sesuai kebutuhan.

WIREFRAME

Wireframe
Struktur alur halaman dan hierarki konten sebelum UI visual.

DESAIN UI

Desain UI
Desain Halaman Landing dari Identitas merek dan pesan.

DESAIN CTA

Struktur CTA
Prioritas CTA utama dan sekunder, penempatan, dan pengulangan.

DESAIN RESPONSIF

Desain responsif
Pertahankan pesan dan alur konversi konsisten di desktop, tablet, dan mobile.

PENYERAHAN

Penyerahan
Saat pembangunan mengikuti, susun paket struktur dan kriteria interaksi untuk pengembangan.

PAGE STRUCTURE

The right information
in the right order.

Not every section is used on every project. Structure follows the conversion goal.

HERO

First screen
Core value and primary CTA.

PROBLEM

Problem
Visitor pain and friction.

SOLUTION

Solution
How the product or service solves it.

BENEFITS

Benefits
Value to the user — not feature dumps.

FEATURES

Features
Concrete core capabilities.

HOW IT WORKS

How it works
Step-by-step clarity.

SOCIAL PROOF

Social proof
Only real, verifiable customers, cases, quotes, or metrics.

COMPARISON

Comparison
Difference vs alternatives when useful.

PRICING

Pricing
Clear plans when the project needs them.

FAQ

FAQ
Answer last questions before action.

FINAL CTA

Final CTA
Make the next step immediate after reading.

Section composition is confirmed at quoting.

PAGE TYPES · PATHS

Struktur halaman mengikuti tujuan.

Types do not share one fixed scope or price — quotes follow project scale.

Ad-dedicated pages can connect AD MESSAGE → LANDING HERO → VALUE → PROOF → CTA. Ad ops and performance optimization are not in the basic service.

Early products can use IDEA → VALUE → LANDING → WAITLIST/INQUIRY → RESPONSE → DECISION. A Landing Page alone does not guarantee market fit, investment, or business success.

PELAUNCURAN PRODUK

Peluncuran produk
Nilai inti dan alasan menggunakan produk atau fitur baru.

LANDING APP

Landing app
Jelaskan fitur inti dan hubungkan ke App Store / Google Play.

LAYANAN

Layanan
Jelaskan layanan, proses, dan kepercayaan — lalu pertanyaan.

KAMPANYE

Kampanye
Fokus pada acara, promo, dan pesan terbatas waktu.

DAFTAR TUNGGU

Daftar Tunggu
Tangkap minat sebelum peluncuran.

ACARA

Acara
Informasi acara dan alur pendaftaran.

LEAD B2B

Lead B2B
Bantu pembeli bisnis meninjau info utama, lalu bertanya.

VALIDASI MVP

Validasi MVP
Periksa minat dan permintaan sebelum peluncuran penuh.

IKLAN → LANDING

Koneksi iklan
Pertahankan janji iklan secara berkelanjutan melalui Hero dan CTA.

ARAHAN SALINAN

Arahan salinan
Dasar: struktur headline, arah pesan bagian, arah salinan CTA.
Salinan lengkap, suara merek, salinan penjualan, lokalisasi adalah ruang lingkup terpisah.

HERO · CTA · TRUST · MOBILE

First screen, action, trust,
and mobile.

Hero prioritizes WHAT / WHY / ACTION. CTAs separate primary and secondary priority and place by decision stage.

Trust elements only use verifiable information. We do not invent customers, testimonials, metrics, partners, or awards.

On mobile, decisions are faster — prioritize core lines and CTAs. We do not guarantee performance metrics.

WHAT

What do you offer?

WHY

Why should someone use it?

ACTION

What should they do next?

PRIMARY CTA

The main conversion — inquire, start, apply, buy, download, pre-register.

SECONDARY CTA

Secondary actions — learn more, see features, demo, pricing.

HEADLINE

Core message even when people only scan.

SUPPORTING COPY

Context that supports the headline.

USER / CUSTOMER

Real customers or users only.

METRICS / CASE

Real metrics and cases only.

PRODUCT PROOF

Real product screens, features, or outcomes.

SHORTER MESSAGE

Mobile — prioritize core lines.

CLEAR CTA

Mobile — CTAs easy to find and tap.

CONTENT ORDER

Mobile — re-prioritize, do not only shrink.

TOUCH · WEIGHT

Consider touch targets and heavy assets in design.

If a placeholder is needed, it will not look like real customer or metric data.

WHAT'S INCLUDED

Termasuk dalam ruang lingkup dasar.

Exact section count, screen count, and copywriting scope vary by project. This product is design only. Full professional copywriting is not automatically included in the basic price.

  • Definisi Tujuan
  • Tinjauan Audiens Dasar
  • Struktur Proposition Nilai
  • Hierarki Pesan
  • Perencanaan Bagian
  • Wireframe Halaman Landing
  • Desain UI Halaman Landing
  • Struktur CTA
  • Desain Responsif
  • Arahan Interaksi Dasar
  • Serah terima Desain

DELIVERABLES

Apa yang Anda terima pada akhir.

Actual deliverables may vary with contracted scope.

STRATEGI HALAMAN

Struktur Halaman Landing — tujuan, pesan inti, dan alur konten.

HIERARKI PESAN

Struktur Pesan — headline, konten penunjang, hierarki CTA.

WIREFRAME

Wireframe — penempatan konten dan alur konversi.

DESAIN DESKTOP

UI Desktop — Halaman Landing desktop yang selesai.

DESAIN MOBILE

UI Responsif — layar responsif dalam ruang lingkup proyek, termasuk ponsel.

SISTEM CTA

Struktur CTA — prioritas utama / sekunder dan penempatan.

ARAH INTERAKSI

Interaksi Dasar — hover dasar, scroll, arah transisi sesuai kebutuhan.

PENYERAHAN

Penyerahan Desain — struktur desain dan kriteria dasar untuk pembangunan.

PROCESS

Bagaimana proyek dijalankan.

  1. DEFINISI

    Tetapkan tujuan
    Tindakan inti yang harus dihasilkan Landing Page.

  2. MEMAHAMI

    Memahami pengunjung
    Masalah dan ekspektasi.

  3. PESAN

    Rancang pesan
    Nilai, masalah, solusi, diferensiasi.

  4. STRUKTUR

    Struktur halaman
    Urutkan konten agar efektif.

  5. WIREFRAME

    Struktur layar
    Hirarki dan penempatan CTA.

  6. DESAIN

    Desain UI
    Merek dan konversi menjadi layar nyata.

  7. RESPONSIF

    Responsif
    Optimalkan desktop dan mobile.

  8. REFINASI

    Refine
    Keterbacaan, CTA, alur, konsistensi.

  9. PENYERAHAN

    Serahkan
    Paket desain dan kriteria dasar untuk pembangunan.

CONVERSION FLOW

Even on one page,
people decide in stages.

A Landing Page is not a stack of sections — content follows visitor decision order.

ATTENTION

Capture attention

UNDERSTAND

Understand the offer

RELATE

Connect to their problem

TRUST

Find reasons to believe

DESIRE

Feel the value of using it

ACT

Inquire / apply / buy / download

BEFORE → AFTER

What changes when the Landing Page is clarified.

BEFORE

Unclear offer on first screen
Long feature dumps
Primary CTA hard to find
Mixed information order
Ad message and page content mismatch
Mobile feels long and complex

AFTER

Clear value proposition
Problem → solution → value story
Prioritized CTAs
Content ordered for decisions
Campaign-aligned messaging
Structure that is fast to understand on mobile

SCOPE DIFFERENCE

Landing Page vs Web Design,
and design vs development, differ.

Landing Page fits one clear goal — launch, campaign, ads, pre-registration. Web Design fits a full site with many menus and content.

This product is design only. Development, server, domain, forms, CMS, and analytics are not included — quoted separately through Newon Business Landing when needed.

LANDING PAGE

A single page focused on one conversion goal for a product, service, or campaign.

WEB DESIGN

Website structure and experience across multiple pages and content.

LANDING PAGE DESIGN

Content structure, UX, UI, responsive screens, and CTA flow.

DEVELOPMENT

Implement and deploy so the page runs in the browser.

Studio Landing Page starting price is design only. Live build continues through Newon Business Landing with a separate quote.

TIMELINE

Estimated timeline

A basic-scope project typically runs about 3–5 days.

Actual timing depends on page length, section count, content volume, custom UI, interaction, copywriting scope, and feedback cadence.

PROJECT SCOPE

Harga awal dan lingkup dasar

LANDING PAGE

From ₩400,000

Shown price is a starting point for basic scope. Design only — development and deploy are not included.

Final quotes shift with page length, content volume, section count, custom UI, interaction, copywriting, and extra features.

Basic scope

  • Goal Definition
  • Message Structure
  • Section Planning
  • Wireframe
  • UI Design
  • CTA Structure
  • Responsive Design
  • Handoff

OPTIONAL

Available when needed — not in the basic price by default.

These items are outside the base scope. Add them only when needed.

  • Brand Strategy
  • Naming
  • Identity
  • Logo Design
  • Full Copywriting
  • Development
  • CMS
  • Custom Form
  • Analytics Setup
  • Conversion Tracking
  • SEO Structure
  • Motion / Interaction
  • Illustration
  • Product Mockup
  • App Store / Google Play Link Structure
  • Multilingual Page
  • A/B Test Design Variants
  • Additional Landing Pages
  • Campaign Assets

DEVELOPMENT

When you need build after design

Studio Landing Page is design only — content structure, UX, UI, responsive screens, and CTA flow.

Live implementation and deploy can continue through Newon Business Landing as a separate scope.

DIGITAL PATH

Connect conversion moments
to digital experience.

Choose Landing Page when one clear goal matters more than a full site.

Web → Landing → App → Product — continue with the Digital service that fits.

IMPORTANT NOTICE

Scope notice

Exact section count, content scope, revision rounds, deliverables, and timeline are confirmed before kickoff.

Landing Page design and development are separate scopes. This product’s starting price does not include development or deploy.

Third-party costs such as domain, hosting, paid fonts, images, stock assets, external APIs, form services, and analytics tools may apply separately.

We do not guarantee ad performance, conversion rate, revenue, inquiry count, downloads, signups, or SEO rankings.

Testimonials, client logos, usage metrics, and outcomes use only verified real information. A/B test design variants can be produced as design directions — experiment ops and statistical analysis are separate scope.

FAQ

FAQ

Yes. A single Landing Page focused on one product or service is a common project.

Landing Page focuses on one conversion goal. Web Design covers multi-page site experience and content.

Yes. We can explain core value and features and connect to App Store / Google Play.

Yes. Pre-registration and waitlist Landing Pages are possible.

We can design message structure and CTA direction. Full copywriting can be added by scope.

No. Studio Landing Page starting price does not include development or deploy. Implementation is quoted separately through Newon Business Landing.

When Responsive is in scope, we consider desktop and mobile together.

Form UX can be designed in the design phase. Live form implementation and data handling are decided in development scope.

Yes. We can align ad message with Hero and CTA. Ad ops and performance optimization are not in basic scope.

We can consider basic content and structure with SEO in mind. Rankings and traffic outcomes are not guaranteed.

By scope, we can produce alternate headline, hero, or CTA design directions. Experiment ops and statistics are separate scope.

Revision rounds are set in quoting and project scope before work starts.

About 3–5 days for basic scope, from ₩400,000. Design only — section count and complexity can change the quote.

START A PROJECT

Letakkan cerita paling penting
di satu halaman.

Kami merancang pesan dan visual sebagai satu alur konversi — sehingga pengunjung memahami nilai dengan cepat, membangun kepercayaan, dan memilih tindakan berikutnya.